Modern Website Design: 10 Hottest Trends & Best Examples In 2021

Modern Website Design: 10 Hottest Trends & Best Examples In 2021

62% of businesses update their websitesat the very least quarterly and 30% of them - monthly.

In 2021, modern website design is more important than ever before and why businesses are allocating more budget to upgrading their websites more often.

In this article, we will show you the hottest current and upcoming web design trends that will help you attract more users, increase on-site interactions and, ultimately, conversions.

What Does Modern Website Design Look Like In 2020?

Modern website design is fairly different from what it was 10 or even five years back.

Simply look up a design evolution timeline of one's favorite website and you’ll be surprised at just how much it has changed through the years.

Facebook would be a great example - take a look:

Because of that, you're probably wondering:

What exactly makes website design modern in 2020?

To answer that question, let us outline the key elements of a beautiful, functional website of today:

● Minimalism: Minimalism isn't even a trend in contemporary web site design - it’s a standard. You will discover its influence generally in most of your favorite blogs, internet vendors or landing pages. A great deal of white space, clean typography and scarce text are prevalent on small up-and-coming blogs and corporate web pages of huge companies alike.

● Responsiveness: Mobile devices generate 51.53% of global website traffic. Responsive or mobile-first design is essential to ensuring your website will be accessible via a variety of gadgets with different screen sizes and os's.

● Speed: 47% of people want your site to load in under 2 seconds and 40% will abandon it after 3 seconds of waitwithing. Slow websites are simply just unacceptable in 2020. Optimizing the loading speed of one's website should be one of your top priorities.

[Source: Think With Google]

3 Data-Driven Reasons To Modernize YOUR SITE Design

Understanding the benefits of modern web page design means having the ability to answer one key question:

How will modernizing my website impact my important thing?

Here are the top three data-driven answers:

Reason #1: It Will Do Wonders To Your Brand Image

Website visitors only need around 0.05 seconds to create an opinion about it. (Taylor & Francis Online)

Whether you are in the B2B or the B2C market, your website is among your greatest assets. It’s your buswithiness card, product brochure and lead-generation tool all in a single.

In most cases, your website is the first point of contact between your business and your customers.

This means that their first impressions of your brand will be based on your own website and 94% of them will undoubtedly be design-related.

If the website unattractive and outdated, your customers will perceive your business therefore.

On the other hand, if your website design is modern and responsive, it will help turn your prospective clients into existing ones.

[Source: Taylor & Francis Onilne]


68% of users start their online journey with a search engine. (BrightEdge)

Website design plays an important role in your SEO strategy, albeit indirectly.

Sure, it does not influence your Google ranking like keywords and backlinks do, however, a minimthelist, responsive, fast-loading website is easier for the visitors to navigate and discover the information they’re searching for.

This is the basis for a good user experience that will encourage these potential customers to stay on your website longer, build relationships it, revisit or recommend it to other users.

As a result, your time on page goes up and bounce rates decrease. These two metrics are Google’s content quality indicators and, therefore, can make or break your chances to rank in the top 10 search outcomes for the target keywords.

Reason #3: It Will INCREASE YOUR Revenue

62% of businesses increase their sales by optimizing their website for mobile devices. (Cision)

51.53% of users now access the internet via mobile devices so when many as 40% of all online transactions now happen on smartphones and tablets.

If your website is optimized for mobile devices, you are probably losing over half of your lead base.

Brands are increasingly investing in mobile-friendly or mobile-first designs to engage this growing market segment and grow online conversions.

Top 5 User Interface (UI) WEB PAGE DESIGN Trends

We have covered the key characteristics of modern website design and the data-backed reasons to invest in one.

Now, let us explore in greater detail the most important modern web design trends in 2020 - starting with UI design:

UI Trend #1: Negative Space

Minimalism remains popular in web site design in 2020.

One of its most prevalent elements is negative space.

A lot of web designers have turned to leaving large portions of web pages completely blank - and for a few good reasons.

Purposeful and tasteful usage of negative space can not only make an internet site stand out from the crowd, it can also ensure it is much easier to navigate since it is vis definitelyually lighter.

While it is mostly an UI trend, since it has to do with the aesthetic side of web site design, it can also donate to improving the UX.

Negative space can accentuate product descriptions and CTAs, highlighting a path that may lead your visitors to conversions.

Apple is one of the companies that pia singleered negative space in web design. Note the way the images of the laptops and the blue-colored CTAs instantly draw your attention.

[Source: Apple]Mozilla took an identical approach with the homepage for their Firefox browser. The colorful hero image and the shortcuts that lead to the product pages stick out on the empty white background.

[Souce: Mozilla]Using negative space on an eCommerce website could be tricky unless it fits your brand vision. In the case of the Palace clothing brand, it can. Their website is easy to navigate and the heavy usage of white space compliments the brand name’s minimalwillbetic, underground aesthetic.

[Source: Palace]

UI Trend #2: 3D Graphics

Immersive 3D visuals aren't new in web design. However, more websites are employing them now.

3D graphics used to be very expensive to create and took a heavy toll on the page loading speed.

But that’s no longer the case. In 2020, 3D visuals tend to be more affordable and more popular than ever before.

Graphic designers now access to numerous tools that produce 3D modeling less effort- and time-consuming.

Plus, with the onset of 5G and innovative image formats, page loading speed isn’t as much of a concern anymore.

3D graphics can completely transform the visual identity of one's website. By adding a sense of depth, they make your site appear more immersive and realistic.

Be sure to use them with moderation, though. Too much 3D can come off as kitschy and cripple the performance of your website.

Payment provider Stripe managed to avoid that. Even though they use a lot of animated and 3D elements on the website, they are all tasteful and work towards establishing a distinctive brand identity.

[Source: Stripe]However, it will be hard for Stripe to beat Beans Agency in using 3D to establish a brand identity.

See for yourself:

[Source: Beans Agency]The website of Canadian digital agency Turbulent is a superb example of how exactly to take 3D a step further.

[Source: Turbulent]All of these visual elements are animated and follow the visitor’s journey, creating an immersive experience.

UI Trend #3: Bold Typography

In 2020, modern web design means using typography which will make a real statement.

The usual serif and sans-serif fonts are still widely used. But they’re hardly attention-grabbing.

What is attention-grabbing, on the other hand, is really a bold, oversized type that occupies a big chunk of the visitors’ screens

Odd spacing and layout are equally as trendy, but just like with 3D graphics, ensure that you use them sparingly. They walk an excellent line between helping your articles stand out and rendering it unreadable.

Swiss finance institution Golden Suisse does not use daring typefaces on their website. However, they combine oversized typography with negative space, creating a website that looks minimalistic and modern.

[Source: Golden Suisse]French interactive developer Florent Biffirequires a different approach to typography on his portfolio website. Here, the type is a design element which makes an impression despite being practically unreadable.

[Source: Florent Biffi]An extreme example of bold typography will be the Badass Project photography studio. The sort on their homepage is animated, includes several fonts, overlaps with other elements and consistently occupies your complete screen.

[Source: The Badass Project]

UI Trend #4: Dark Mode

This list would be incomplete without the now ubiquitous dark mode.

Even though netflix free trial was first pioneered by mobile apps, dark mode now becoming popular in web page design.

While it may seem just like a gimmick, dark mode has many perks that justify its widespread use:

● Improved battery life by around 63% on devices with OLED screens.

● Higher contrast that can help accentuate the main element elements of a webpage, like the CTAs

● Interactivity that the optional dark mode adds can make the users feel more in charge over their experience.

Independent search engine DuckDuckGo is among the best types of modern web design that implements interactive dark mode - and more. Users can select from six appearance themes, two which are variants of the dark mode.

[Source: DuckDuckGo]Slack implements an identical solution, allowing the users to switch between Light and Dark appearances, and also choose among multiple highlight color schemes.

[Source: Slack]As for social media websites, Twitter will be a great example of implementing interactive dark mode. In fact, there are two dark modes for the users to pick from that vary in, well, how dark they're.

[Source: Twitter]

UI Trend #5: Vivid Color Combinations

Between 62% and 90% of consumers’ first impressions of something are defined by colors.

In 2020, colors are as important in website design as ever. This season, the hottest color trend are vivid, unusual combinations of neon, fluorescent and pastel shades.

Take GlobeKit as an example. The colors are not only vibrant but dynamic and blend since you scroll down the homepage.

[Source: GlobeKit]Manila-based agency GnGnrequires a different approach. The color palette of their website is more futurwillbetic and the animations tend to be more immersive.

[Source: GnGn]Another interesting example is Material Interactivity - an internet site developed by Jongmin Kim to showcase the interactivity of Google’s Material Design. Interestingly, in addition, it showcases the 2020 color trends in an exceedingly minimalistic manner.

[Source: Material Interactivity]

Top 5 User Experience (UX) WEB SITE DESIGN Trends

This year, UX design continues to leverage technology to personalize the visitors’ on-site experience

Besides tech, leading websites are humanizing their content through storytelling to the users’ emotional response.

Here are the top UX design trends in 2020:

UX Trend #1: Conversational UX

Conversational UX design serves to produce a visitor’s interaction together with your website as ‘human’ as you possibly can.

In website design, which can be achieved via an in-built chatbot or interactivity.

A good example of conversational design may be the website of Buzzworthy Studios. Interestingly, they integrated the chatbot functionality to their CTA.

[Source: Buzzworthy Studios]The contact form that opens as soon as you click on the CTA is an interactive step-by-step process that flows such as a natural conversation with a sales manager.

UX Trend #2: Human-Centric Copy

Another prominent UX design trend is human-centric copy. Its main purpose would be to show your audience there are real people behind your site.

Humanizing your copy will not only develop a more memorable experience for your visitors but may also make your website stand out in the ocean of webpages with boilerplate content.

TurboTax uses human-centric copy and design to mention a feeling of trustworthiness and reliability. Simply note just how many times the word “guarantee” and its own variants appear in the written text!

[Source: TurboTax]Their website is made to turn something as complicated and bureaucratic as filing taxes right into a pleasant, effortless user experience.

[Source: TurboTax]

UX Trend #3: Storytelling

Telling the story of one's product or business on your site is a good way of engaging and cuponvertingthese potential customers.

Storytelling can help you craft a romantic, relatable User Experience. Because of that, it’s a hot UX trend in 2020.

The website of the Flat Top Hills winery is an excellent example of powerful storytelling.

[Source: Flat Top Hills]The entire “About” section of the website inspires the people to learn about the philosophy and individuals behind the products.

[Source: Flat Top Hills]That intimacy makes the visitors’ User Experience more special and memorable.

UX Trend #4: Minimalistic Navigation

Following the minimalism trend, minimalistic navigation is among key UX design trends in 2020.

This trend is fueled by one key benefit. The fewer menus and shortcuts there are for the visitors of your website to click on, the more time they are usually able to spend exploring your content, services or products.

The website of British fashion designer Martine Rose follows this logic. Despite the unusual placement of the navigation menu in the middle of the homepage, it never takes the center stage.

[Source: Martine Rose]Even on the catalog page there's little to distract the visitors from exploring the merchandise.

[Source: Martine Rose]

UX Trend #5: Virtual & Augmented Reality

In 2020, the global VR/AR market is continuing to grow to $18.8 billion.

While VR and AR are still in their infancy and also have significant hardware limitations, they are among the hottest web site design trends right now.

Both have the potential to create websites more engaging and immersive than ever before.

An example of a website designed specifically with VR functionality in mind would be the 50 Years Of Swiss Music Chart catalog.