Modere Announces Closure After 35 Years

Modere Announces Closure: Shuts Down Operations After 35 Years

April 12, 2025

In a surprising move, Modere, the well-known health and wellness company specializing in clean-living products, announced today that it will cease operations effective immediately. The company, which has been in business for over three decades, cited 'shifting market dynamics and unsustainable financial challenges' as the primary reasons for the closure.

A Sudden End to a Long-Standing Brand

Founded in 1989, Modere gained recognition for its line of beauty, personal care, and nutritional supplements, marketed through a direct-selling model. The company positioned itself as a leader in 'clean' and science-backed consumer goods, earning a loyal customer base over the years.

However, in recent months, rumors had circulated about financial struggles, including declining sales and increased competition from larger wellness brands. Today’s announcement confirmed those suspicions, leaving employees, distributors, and customers shocked.

Employee and Distributor Impact

Modere operated with a network of independent distributors who relied on the brand for income. Many took to social media to express their disappointment, with some claiming they had not received recent commission payments.

'I’ve been with Modere for eight years, and this feels like a betrayal,' said one distributor who wished to remain anonymous. 'No warning, no transition—just an email saying it’s over.'

The company stated that it is working on a plan to address outstanding obligations but provided no further details.

What Happens Next?

Customers with pending orders or subscriptions have been instructed to contact their credit card companies or banks for refunds, as Modere’s customer service channels are reportedly overwhelmed.

Industry analysts suggest that Modere’s closure reflects broader challenges in the direct-selling sector, where companies face increasing regulatory scrutiny and competition from e-commerce giants.

'The wellness market is saturated, and without strong differentiation or financial backing, even established brands can collapse quickly,' said retail analyst Daniel Hooper.

Modere’s website now displays a closure notice, marking the end of an era for a once-prominent name in the health and wellness industry.

For updates, follow our business news section.

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