Mobile-first Indexing and Product Reviews Update 2021
Emilee Boone
100% mobile-first indexing update (March 2021)
As mobile usage grew in traffic during the decade of the 2010s, Google began placing more importance on mobile-friendliness as an important ranking factor in the year 2015. In the year following the introduction of mobile-first indexing and refers to the way that Google crawls your site and ranks its pages based on your mobile-friendly version of your content.
Since July mobile-first indexing was the standard of all websites that were newly created. At the end of June in 2021, mobile-first indexing was the standard on all sites, both old as well as new.
To optimize for mobile friendliness:
- Be sure to have a mobile-friendly website.
- Use lazy loading as well as compression of images.
- Always test popups manually and forms on your mobile device
Mobile-friendliness is an individual basis, however, you can get the site-wide performance of mobile devices with the report on mobile usability available within Search Console and Google's Mobile-Friendly Test tool.
Product reviews update (April 2021)
The purpose of Google's April 2021 reviews upgrade was to promote product reviews that don't contain a list of items that aren't comprehensive but provide thorough research, insightful analysis, and unique content. To produce product reviews content that is of high-quality, Google recommends that you:
- Express an expert understanding regarding the items.
- Share content unique that is not provided by the manufacturer.
- Provide quantitative measurements for performance.
- Compare it with previous models and other products.
- Help consumers make a wise purchasing decision.
The review for Wix from the Website Tool Tester is an example of an in-depth review of the product. It's a long 3500 words that provide a comprehensive review of the competing products and an interactive plan finder as well as FAQs, an active managed comments section, images, and even videos.
https://forum.cedcommerce.com/
https://facebookremade.tribe.so/
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