Mike Ad

Mike Ad
Be Like Mike is a television advertisement for Gatorade starring American professional basketball player Michael Jordan. Created by advertising agency Bayer Bess Vanderwarker, it featured various children and adults playing basketball with Jordan, set to a song with lyrics about wishing one could be like the basketball player. As the first Gatorade commercial to feature Jordan, the concept for ...
23 years after Gatorade first aired the original Be Like Mike commercial, they celebrate their 50th anniversary with a remastered 'Be Like Mike' ad
27 мая 2024 г.
Ad-Meter Score: Excellent Total Points: 114/130 Final Score (Percentage): 88% Summary: The "Be Like Mike" ad remains one of the most iconic commercials of the 1990s, thanks to its strong association with Michael Jordan and its catchy jingle. While the ad captures attention and leaves a memorable impression, it lacks the depth of storytelling seen in other legendary ads. Its visuals, though ...
mike AD is a metal artist from Toronto, Canada. The best way to describe the band is a musical chameleon. Though musical influences consist of mainly metal, country an folk also interject into the ever-changing sonisphere, making the sound of the band quite ecclectic, producing a diverse sound that is hard to categorize. A sound that ebbs and flows with passion and diverse appeal.
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23 years after it first aired on TV, the Gatorade "Be Like Mike" ad is back. Watch as Michael Jordan takes his victory shots at basketball games, hangs out with kids on the court in between and enjoys his Gatorade Citrus Cooler beverage. On their 50th anniversary, Gatorade reminds us that there's no one like Mike.
The new marketing effort marks the first campaign launched under chief brand officer Anuj Bhasin, who talks personalization and energy drinks in interview with Crain's sister publication Ad Age.
The full one minute version of the original commercial from 92.
The first TV ad produced with Jordan was the story of a young Eastern European fan, whose fan letter addressed to "Michael Jordan, USA," somehow reached "His Airness." It never ran. Gatorade and agency Bayer Bess Vanderwarker wanted something showcasing Jordan's smile, and his rapport with kids, along with his basketball talent.
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