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Design: Clёver Branding Location: Russia Project Type: Produced Client: PharmLineGroup Product Launch Location: Russia Packaging Contents: Condoms Packaging Substrate / Materials: Paper Printing Process: Offset Printing
For romantics and pragmatists. Clёver Branding and PharmLine Group have created a new constellation of condoms.
Branding agency Clёver Branding has developed a bright and stylish packaging for MAXUS condoms.
Russia is a country that survived the sexual revolution much later than Western states. But today, according to research, the growth of sexual activity among our fellow citizens continues – more than 80% of Russians surveyed had a fairly active sex life. At the same time, 5% of the survey participants boasted a very rich personal life, choosing the option “Once a day or more”. Studies have also shown that for most Russians it is important not only to diversify their sex life and have fun – they want to be sure of the safety of their sexual relationships.
Among the many contraceptives and sex hygiene products presented in Russia, a condom remains the most common protection tool in intimate relationships. About 90% of all Russians surveyed over 18 say they use a condom, and 76% “with a high degree of probability” consider it a means of protection in the next 3 years. It is also surprising that, despite such a high demand for these products, an import-oriented model has formed on the Russian condom market, more than 95% of the market is condoms from foreign manufacturers.
The company PharmLine Group is one of those domestic brands of medical products that carefully monitor trends in this market and offer Russian consumers new, more reliable and affordable condoms.
The Clёver Branding agency was faced with the task of not only creating a new visual image of the MAXUS condom, but also making it bright, memorable and able to compete on the shelf with leading brands of contraceptives. An in-depth study of the design trends in this market showed that today the main style is set by two leading players in this market: DUREX and CONTEX. Most other manufacturers use the same graphic techniques. Designers at Clёver Branding decided to take a different path. MAXUS condoms should stand out on the shelf, and not mimic leading brands. For this, contraceptives manufactured under the MAXUS brand have all the necessary qualities: a wide range that meets all consumer needs, competitive quality and affordable price.
For people, one of the most important criteria for choosing contraceptives is their quality. The duty of packaging in this case is to emphasize the quality of the contents. The consumer, who first saw MAXUS on a shelf, should not doubt their reliability, despite the affordable price. Clёver Branding specialists decided to create a packaging for new condoms in the western style – in the style of strict conciseness, but bright, and stand out on the shelf. Emphasize the expert approach when creating these contraceptives, and at the same time convey the full range of emotions that people expect from this product.
So the MAXUS Universe was created, in which each type of condom is represented by its own planet. Bright and at the same time very strict laconic design catches your eye at first sight. A whole galaxy of luminaries of MAXUS creates a real constellation on the shelf, in which both romantics and pragmatists will find the option that will become a guiding star in their sexual relationships.
Consumer surveys showed that people like the new design. They immediately distinguish it from Russian samples, which helps people quickly make the choice in favor of affordable, but high-quality condoms.
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Полиамория разделила людей на два типа…

25.09.2020


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MAXUS® IS THE REGISTERED TRADE MARK OF PHARMLINE LLC, (UK) (WH1)

Полиамория – тренд, добравшийся до России.
Не наличие партнёров или секса, а мировоззрение определяет полиаморию.
Полиамория разделила людей на два типа. 
Первые – довольствуются тем, что преподносит жизнь.
Вторые – игнорируют устои и правила. Им тесно и душно в тисках моногамии. Они ощущают, что способны на большее, что желают разнообразия в своей сексуальности и не готовы мириться, если их сдерживают.
В последнее время популярным трендом становится полиамория – формат отношений, в котором человек встречается сразу с несколькими людьми, но не выделяет кого-то одного. Он самодостаточен, а потому не стремится жить вместе ни с одним из партнеров. Такие отношения обозначаются латинской буквой “V”, символизирующей то, что один человек встречается с двумя другими, не связанными между собой. А поскольку партнеров бывает больше трех, существуют “N” и “W” отношения.
Нередко полиаморы вступают в открытые браки или отношения, когда оба участника встречаются с другими людьми независимо друг от друга. Такой подход сохраняет свободу и изюминку, снимает переживания по поводу мимолетных и не очень влюбленностей.
Полиаморные пары не связаны узами моногамии, между всеми участниками существует соглашение, в котором они открыто заявляют партнёрам о намерениях проводить время или спать с другими. Правила отношений устанавливаются самими людьми. Это требует смелости и честности, а самое главное – открытого общения и взаимопонимания. Презервативы MAXUS®️ – идеальный спутник полиаморных отношений. Они помогут натолкнуть на мысли о большем или вдохнуть новую жизнь в уже сложившиеся связи. Это идеальный инструмент для экспериментов и разнообразия.
Если вам скажут, что в полиаморных отношениях не бывает ревности – не верьте. Ревность – естественное чувство, присущее каждому. Её не нужно скрывать или запирать в себе. Любые, даже самые сокровенные переживания, нужно изучать. И разобравшись в себе, люди нередко понимают, что полиамория им не подходит.

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maxus 003 15 шт (Экстремально Тонкие) Наличие: 2 отзыва . Артикул: 0901-037 . 1. 1290 ₽ 1090 ₽ Подробнее ...
К каждой упаковке MAXUS ® прилагается кондомница — картхолдер в мире секса. Яркая, стильная. Она поместится в карман джинсов, сумку или рюкзак Есть вещи, которые случаются здесь и сейчас. А есть вещи, которые не стоит забывать. Безопасность — это красиво. Упаковка должна быть яркой и красивой. Как ваш секс.
MAXUS condoms should stand out on the shelf, and not mimic leading brands. For this, contraceptives manufactured under the MAXUS brand have all the necessary qualities: a wide range that meets all consumer needs, competitive quality and affordable price. For people, one of the most important criteria for choosing contraceptives is their quality.
Британские Презервативы MAXUS . Health/beauty. Для свободных и уверенных. 🎨108 уникальных дизайнов. 🎁В подарок: стильный кейс (16 цветов) Попробуй прямо сейчас www.maxuscondoms.com. Posts.
Sep 25, 2020 Презервативы maxus ®️ - идеальный спутник полиаморных отношений. Они помогут натолкнуть на мысли о большем или вдохнуть новую жизнь в уже сложившиеся связи.
condom on. Pinch the receptacle tip of the condom between your thumb and forefinger (2). This prevents air from becoming trapped at the tip of the condom and leaves an empty space to collect semen. Unroll the condom down the base of the penis with your other hand (3-4). If the condom doesn't unroll easily, it may be on backwards, damaged or too ...
Jul 19, 2022 This is " Maxus Condoms " by Eat Freedom Лэй Тельпис on Vimeo, the home for high quality videos and the people who love them.
Aug 24, 2022 Maxus Maxus 1 Item The beautifully balanced and surprisingly mild taste of Maxus vodka is a tangible proof that not only premium vodkas taste good - all thanks to the crystal clear water from the Tertiary Period taken from own intake. Show 54 Sort By Brand Maxus Polish Vodka 700 ML By Maxus LBP 64,999 Rating: (0) Brand Maxus Clear All Category
1) Improve Millennial's perceptions about condoms and normalize condom usage Trojan Brand partnered with MTV, a trusted, influential, and culturally relevant brand that could speak to this audience in an authentic and relatable way. 2) Drive views of our custom video series, with a goal of 5.7 MM video views
Delivers the accuracy of laboratory tests (over 99,5% accuracy) Designed in the UK MAXUS MODERN STYLISH CONDOMS Next level attractive packaging Free damage protection case Exclusive individual blisters design Patented UltraSensaTex latex Availabe in 15-pack and 3-pack options GANZO DESIGNED FOR YOUNG AND ENERGETIC LOVERS!
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