Mastering the Complex Sale. How to Compete and ➕ Win 🏆️ When the Stakes are High!

✅ Praise for Mastering the Complex Sale «Jeff Thulls process plays ▶️ a key 🔑 role in helping companies and ➕ their customers cross 🤞 the chasm with disruptive innovations and ➕ succeed with game 🎮️-changing 🚼️ initiatives.» —Geoffrey A. Moore, author of Crossing 🚸 the Chasm and ➕ Dealing with Darwin «This is the first 🥇 book 📚️ that lays out a solid method for selling cross 🤞-company, cross 🤞-border, even cross 🤞-culturally where you ➡️👤 have multiple decision makers with multiple agendas. This is far more than a selling process—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle 🧩 together.» —Ed Daniels, EVP, Shell 🐚 Global Solutions Downstream, President, CRICriterion, Inc. «Mastering the Complex Sale brilliantly sets 📐 up ⬆️ value from the customers perspective. A must-read 👤📖 for all those who are managing 👨‍💼 multinational business 👨‍💼 teams in a complex and ➕ highly competitive environment.» —Samik Mukherjee, V 🗜️ President, Onshore 👨‍💼, Technip «Customers need 💡 the value they will 📲 ➕ how they will 📲 it. Thulls insights into the complex sale ➕ how to clarify ➕ quantify this value are remarkable—Mastering the Complex Sale will be required 👤📖 for years ⤵️!» —Lee Tschanz, 🗜️ President, ⬆️ ​🇺🇸​ Sales, Rockwell Automation «Jeff Thull is 🏆️ the war against commoditization. In 👤👨⬅️ 🗺️, value trumps price ➕ commoditization isnt a ⬅️🎁, its a choice. This is a proven alternative to the price-driven sale. Weve 🗣️ to 👤👨⬅️ clients. This stuff really ⚙️, folks.» —Dave Stein, CEO ➕ Founder, ES Research Group, Inc. «👥⬅️ 👨‍💼 depends on delivering breakthrough 🤔 to 👥⬅️ executive clients. Jeff Thull has significantly redefined sales ➕ marketing strategies that clearly connect to 👥⬅️ global audience. 👤📖 it, 🎭️ on it, ➕ take your results to exceptional 🎚️.» —Sven Kroneberg, President, Onshore Business, Technip «Customers need to know the value they will receive and how they will receive it. Thulls insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!» —Lee Tschanz, Vice President, North American Sales, Rockwell Automation «Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isnt a given, its a choice. This is a proven alternative to the price-driven sale. Weve spoken to his clients. This stuff really works, folks.» —Dave Stein, CEO and Founder, ES Research Group, Inc. «Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.» —Sven Kroneberg, President, Seminarium Internacional «Jeffs main thesis—that professional customer 🛃 guidance is the key 🔑 to success—rings 💍 true in every global market today. Mastering the Complex Sale is the essential read 👤📖 for any organization looking 👀 to transform their business 👨‍💼 for long-term, value-driven growth 📈.» —Jon T. Lindekugel, President, 3️⃣M Health Information ℹ️ Systems, Inc. «Jeff Thull has re-engineered 👨‍🔬 the conventional sales process to create predictable and ➕ profitable growth 📈 in todays competitive marketplace. Its no longer about selling; its about guiding quality decisions and ➕ creating collaborative value. This is one 1️⃣ of those rare books 📚️ that will make 🛠️ a difference.» —Carol Pudnos, Executive director, Healthcare 👨‍⚕️ Industry 👨‍🏭️, Dow Corning 🌽 Corporation

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