Marketing Projects Lead в Филип Моррис Интернэшнл
Москва
Responsibilities:
- Develop and execute independently content toolboxes for aftersales services (Prof Cleaning, Self-cleaning) and its omnichannel implementation based on global campaigns / style guides (or from a scratch) to achieve defined objectives and strategy
- Lead the development of passive ToV in BR (Re-Skin) in according with brand campaigns
- To develop the toolbox of micro-engagements in BR (legal / CA risks assessment) and to implement in collaboration with BR team / Q CLUB
- Lead the EEP WE CARE program in collaboration with COD team (content toolbox, mechanics, collab with Izhora and so on) with minimum guidance from Brand Manager
- Manage creative agencies by providing clear briefs, outlining strategy, what has to be accomplished, the scope of assignments and project timelines
- Monitor and evaluate progress and LANU-reaction on the implemented activities toward objectives on an on-going basis, adapting priorities and marketing actions according to results and learnings
- Collaborate with cross functional teams (digital, SM, consumer programs, legal, corporate affairs and so on), channels and areas to ensure product toolboxes are fully omni-channel integrated and consistent with brand guidelines
- Support BM in brand communication strategy preparation and lead development of support activities that contribute to achieve business targets and building brand equity
- Implement all assigned projects within the approved budgets and analyze the efficiency and cost-effectiveness of the marketing activities carried out
- To trend watch market (local / global) and be on the edge of best market trends, experiences, and cases.
Required:
- Brand management/ Marketing / PR / Advertising degree & experience with proven ability to build impactful consumer-facing communication / programs with tangible value as a must (1-3 year)
- Specific skills & experiences: Trade-marketing, special events & activations
- Project management skills as a must
- Understanding of Digital / SM comms specifics and ability to develop content for digital channels
- Good to excellent copywriting skills and ability to write texts, headlines, messages based on brand narrative
- Ability to manage 3rd parties (agencies, services providers) and to delegate tasks, parts of the projects and projects itself for better contribution
- English – fluent, Russian – fluent (literature skewed)
- The candidate should be ready to deal with ambiguity, have creative mind coupled with good sense of language and style, premium segment brands (category) understanding
- Essential basics: project management yet creative mind and entrepreneurial spirit, learning-on-the fly while bringing expertise to the team, results-oriented driven by PMI leadership behavior demonstrating in everyday work. Native user of SM / digital tools. Concise communicator and attention to details; collaboration spirit and empathy in relationships; strong analytical and problem-solving skills; ability to take the responsibility and be proactive, to perform with a high level of ownership and autonomy and manage multitasking. Be a trendwatcher, brand-evangelist in spirit.
Conditions:
- Learning and development opportunities;
- Competitive salary;
- Corporate Pension plan;
- Life and disability insurance, voluntary medical insurance (inc. dental care and critical diseases);
- Additional paid day offs on personal event;
- Meal allowance;
- Flexible working hours;
- Compressed Friday;
- Multisport co-sponsoring program;
- Social and charity events;
- «Guest Talk» program – external speakers share best practices.
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