✅ Brand equity has increased in importance and ➕ created the need to develop 👨💻️ more complex measures than are now used. Customer 🛃-based brand equity evolved from brand equity and ➕ was based on customers perceptions of brands. Using the marketing mix to predict customer 🛃-based brand equity (brand loyalty, brand awareness, perceived quality and ➕ brand association) was an essential goal 🥍 of this study. Two 2️⃣ instruments 🎷 (Marketing Mix Scale ⚖️ and ➕ Customer 🛃-Based Brand Equity Scale ⚖️) were combined and ➕ used in this study.
