Marketing Manager

Company: oobyte

𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗠𝗔𝗡𝗔𝗚𝗘𝗥
Remote (Worldwide) · Full-time
𝗔𝗯𝗼𝘂𝘁 𝗢𝗼𝗯𝘆𝘁𝗲
Oobyte is a rewards platform where people earn real cash from the value they create — engaging with content, completing tasks, inviting friends, and shopping through our marketplace. Engage. Earn. Withdraw. Our members get paid out monthly, straight to their bank account or card.
We're a lean, fast-moving team scaling across Europe and beyond — and we're now building the marketing engine to match.
𝗧𝗵𝗲 𝗿𝗼𝗹𝗲
We're hiring a Marketing Manager to own growth end-to-end. Marketing at Oobyte has so far been founder-led, with traction in paid social and a strong built-in referral loop. Your mandate is to take it over and open up every channel that makes sense for a cash-rewards product — with a special focus on affiliate marketing and performance media buying, where products like ours thrive.
You'll report directly to the founder, start with one direct report, and grow the team as channels prove out. This is a hands-on role: you set the strategy and you ship the campaigns.
𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗱𝗼
* Own marketing strategy, budget, and targets across all user acquisition channels
* Build our affiliate and media-buying program from the ground up: recruit and manage affiliate networks, media buyers, and CPA/CPI partners; negotiate deals; monitor traffic quality and fraud
* Run and scale performance campaigns on Meta, Google, TikTok, and Apple Search Ads against clear CAC and ROAS targets
* Develop influencer, creator, and community-driven acquisition
* Grow and optimize our in-product referral program
* Own tracking, attribution, and reporting — every decision backed by CPA, CAC, LTV, and payback data
* Lead and develop the marketing team, starting with your first direct report
𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗯𝗿𝗶𝗻𝗴
* 4+ years in growth or performance marketing for a consumer app — rewards, loyalty, cashback, fintech, or similar
* Hands-on affiliate and media-buying experience: CPA/CPI deal structures, affiliate platforms (Everflow, Impact, or similar), and managing external buyers and networks
* A track record of scaling paid UA profitably across multiple channels
* Strong data fluency: mobile attribution (AppsFlyer, Adjust, or similar), funnel metrics, and cohort thinking
* Experience managing people, agencies, or partner networks
* Fluent English and the self-direction to thrive in a fully remote, fast-moving startup
𝗡𝗶𝗰𝗲 𝘁𝗼 𝗵𝗮𝘃𝗲
* Experience with rewarded/incentivized traffic and fraud-prevention discipline that comes with it
* Background in referral or community-led growth
* Additional European languages
𝗪𝗵𝗮𝘁 𝘄𝗲 𝗼𝗳𝗳𝗲𝗿
* Fully remote — work from anywhere in the world
* Full ownership of the marketing function, with a direct line to the founder
* A team to build and a real budget to deploy
* Competitive compensation
𝗛𝗼𝘄 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆
Apply via LinkedIn, or reach out directly with a short note on the channel you'd open up first for a product like Oobyte — and why.
𝗢𝘂𝗿 𝗵𝗶𝗿𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝘀 𝗳𝗮𝘀𝘁 𝗮𝗻𝗱 𝘀𝗶𝗺𝗽𝗹𝗲:
1. Intro call with HR — a short conversation to get to know each other
2. Interview with the hiring manager — a deeper dive into your experience and the role
3. Case study and presentation — show us how you'd approach growth for Oobyte
4. Offer

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