Marketing Manager

Company: Virtustant

Job Description:
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to increase brand visibility, generate qualified leads, and drive business growth. This role requires a strong background in paid media, SEO, and growth marketing, as well as the ability to analyze performance data and continuously optimize marketing campaigns.
The ideal candidate is a strategic thinker with hands-on experience managing digital marketing channels and a strong understanding of customer acquisition, conversion optimization, and performance marketing.
Responsibilities of the role:
• Develop and execute comprehensive marketing strategies aligned with business goals.
• Manage and optimize paid media campaigns across relevant digital advertising platforms.
• Develop and implement SEO strategies to improve organic visibility, website traffic, and search rankings.
• Lead growth marketing initiatives focused on customer acquisition, engagement, and conversion.
• Analyze marketing performance data and identify opportunities for optimization and growth.
• Monitor key performance indicators, campaign performance, and customer acquisition costs.
• Conduct market research and identify new opportunities to expand reach and generate qualified leads.
• Collaborate with internal teams and external partners as needed to execute marketing initiatives.
• Test new channels, strategies, and messaging to improve marketing performance.
• Stay up to date with the latest digital marketing trends, SEO best practices, and paid media strategies.
Required Experience and Qualifications:
• Proven experience in marketing management or a similar digital marketing role.
• Strong hands-on experience with paid media and performance marketing.
• Solid knowledge of SEO strategy and implementation.
• Experience with growth marketing and customer acquisition strategies.
• Strong analytical skills and the ability to make data-driven decisions.
• Experience monitoring marketing KPIs and optimizing campaigns based on performance data.
• Strong understanding of digital marketing funnels and conversion optimization.
• Excellent communication and organizational skills.
• Ability to work independently and manage multiple marketing initiatives simultaneously.
• Experience in the real estate, title, insurance, or related industries is a plus.
Schedule:
Full-time, Monday through Friday, 9:00 AM–5:00 PM EST.
Salary and Benefits:
• Payment in USD or Local Currency according to candidate's preference.
• Full-time remote opportunity.

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