Marketing Management 👨💼. A study of consumer perceptions of value in relation to the Blackberry product versus 🆚 the iPhone 📱
👓 Fotini Mastroianni![](https://cdn1.ozone.ru/s3/multimedia-6/6001774194.jpg)
Marketing Management 👨💼. A study of consumer perceptions of value in relation to the Blackberry product versus 🆚 the iPhone 📱
✅ Essay from the year 2️⃣0️⃣1️⃣3️⃣ in the subject Business 👨💼 economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , course: Marketing, language: English 🏴, abstract: The aim of this assignment is to examine the theme of customer 🛃 perceived by value and ➕ its marketing implications for how organisations become and ➕ remain competitive. The essay is using two 2️⃣ leading products which operate in the mobile 📱 phone industry 👨🏭️. These are Research in Motion (RIM) and ➕ Apple 🍎 and ➕ their retrospective products: a) the Blackberry and b) ➕😎the iPhone 📱. Both companies have a strong branding position in the market. They seek to create value through the manipulation of technology and ➕ in offering features that are of satisfaction to the customers.
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