Marketing Deployment Manager

Company: BAT

Key responsibilities:
* Develop and execute brand strategies and integrated marketing campaigns.
* Monitor market trends, consumer insights and competitor activity to identify opportunities.
* Lead product launches from planning and market readiness to post-launch evaluation.
* Partner with creative agencies and cross-functional teams to deliver impactful campaigns.
* Support Sales with effective tools, materials and activation plans.
* Manage marketing budgets, ensuring efficient use of resources and strong ROI.
* Ensure all marketing activities comply with local regulations and company policies.
* Build strong relationships with internal, regional and external stakeholders.
What we are looking for:
* University degree.
* 3+ years of marketing experience, preferably in FMCG with experience in brand marketing, campaign management and product launches.
* Strong analytical, project management and communication skills.
* Good understanding of consumer behaviour and the Kazakhstan market.
* Ability to manage multiple projects and work effectively across functions.
* Strong MS Office skills, especially Excel and PowerPoint.
* Fluent English and Russian; Kazakh is a plus.
* Creative, proactive and business-oriented mindset.

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