Marketers, Exert Thought Leadership for Pole Position

Where mainstream media fails, branded promotional items achieve.

In the era of knowledge economy, marketers face the problem of wielding thought leadership in markets. Thought leadership involves identifying the work that is ahead of one.

Smart technocrats or CEOs establish thought leadership by understanding the future and create a product or solution to solve the problem. To understand this more clearly, we should see real war-like scenarios where the possibility of threat can happen unawares to people who remain complacent and do the work of destruction.

Illustration from Blitzkrieg and Deep Battle

An apt example is a key military strategy developed by German generals called Blitzkrieg. Western political and military strategists were closely monitoring the powerful military doctrine of Adolf Hitler and his team. Germans were hugely successful in the initial years of the war 1939-1945.

Sensing the danger that will happen in a few years’ time Soviet military strategists also developed a counter military strategy known as ‘Deep Battle. Mikhail Tukhachevsky was the key proponent of ‘Deep Battle’ where he trained the Red Army to fight a long battle against the imminent German attack with perseverance.

Although the general failed to see his action plan due to his assassination by Joseph Stalin who saw him as a potential threat owing to his association with Leon Trotsky, his arch-rival.

The visionaries like Leon Trotsky and Mikhail Tukhachevsky were not present in the Great Patriotic War. But those who got the foretaste of ‘Deep Battle’ and later developed it as the core doctrine to fight the Germans.

Showcase Problem Solving Prowess

The principle here is simple. Those who have the foreknowledge of what will happen in the future are thought leaders. It is in this sense marketing managers should devise strategies to establish them as thought leaders or wise leaders who help businesses from losses due to diverse challenges.

Organisations and businesses face challenges from many angles. It can be changing government regulation to help certain businesses and destroy the other. Protectionism can result in the washout of foreign businesses. Other times it can be an onslaught from competitors through pricing or poaching the valuable talent of the company. Businesses should also be prepared for technology obsolescence.

Herein comes the relevance of problem-solving prowess. Real thought leaders emerge as problem solvers. They foresee the danger and disseminate their thoughts in popular media to prompt those who in authority to take precaution. At this point, we should not see positions are important. It is only the thought that counts and a few have those qualities.

Don't tell me about the positions you have held. Tell me about the problems you have solved.

Elon Musk

Let us come to the point. Communities will respect a brand when it is involved in charity activities or cause marketing. Remember how Michael Jackson created an impact through his song ‘Heal the World’, or ‘We are the World, USA for Africa’ and raised millions for the poor during the 1990s.

Theme on Suicide Prevention

Marketers can organise a campaign to prevent suicide with a message on how it hampers family especially the children. Show a tagline like this, Have Will to Fight. The message can be written on the promotional tool. Buy bucket hat to display your message. Many have a problem called failures. Therefore, an emotional theme motivating people to fight and move on will get likings in social media.

Theme on Office Bullying

When organisations try to nurture talent, productive workers leave the job. Office bullying can be one reason. A campaign under the tagline like, Bullying is Cowardice can capture the imagination of the good executives who will continue loyal to the organisation. Go for it with wholesale bucket hats. You can buy them online.

Combating Breast Cancer

Breast cancer is a dreadful disease that threatens women. A confident woman will suddenly feel worried or pained at this development. It can happen to anyone. People in general and women, in particular, will appreciate an awareness against breast cancer. It is a malady that stops the process of breastfeeding. A tagline like ‘Preserve Motherhood’ can capture the attention of the people. Why not try with promotional bucket hats? You can reach communities. We can help you.

Aim Pole Position

We can develop many ideas for campaigns. At Promotions247, we constantly ideate and help businesses to realise their ROI. We mean your success, exposure, and help you deliver. Event management companies in the main cities of Australia can workout with businesses or organisations involved in CSR. We can also team up with you giving corporate gifting ideas, campaign ideas, and arrange appropriate gifts for the companies. Reach us soon to help businesses achieve thought leadership.

Our aim to exercise authority and for that businesses also need thought leadership. Campaigns are the right strategies to communicate important messages to the target audience. Write articles in popular content platforms.

Finally, all things work together for market pole position. It is this scenario we visualise and trying to help businesses of all sizes.

Happy branding.