Mari Kruchkova New Generation Teens

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Generation iY: Secrets to Connecting With Today’s Teens & Young Adults in the Digital Age
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This item: Generation iY: Secrets to Connecting With Today’s Teens & Young Adults in the Digital Age
Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
Marching Off the Map: Inspire Students to Navigate a Brand New World
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This item: Generation iY: Secrets to Connecting With Today’s Teens & Young Adults in the Digital Age
Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
Marching Off the Map: Inspire Students to Navigate a Brand New World
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The one book every parent, educator, coach, and youth worker should read. 

Over 100,000 adults have benefitted from Tim Elmore's insights in this landmark book, which has been updated and expanded to include new research, stories, practical solutions, and two bonus chapters to help adults connect with today's teens and young adults.


It is no longer accurate to refer to Generation Y as one collective demographic. The Millennials born after 1990 are a whole new batch of students. We call them Generation iY because their life is dominated by the iPhone, the iPod, iTunes, etc. They've been identified as the Digital Generation, Mosaics, Techies, Millennials and Screenagers. They are the talk of Human Resource professionals and newspaper journalists, they are the prize of their parents, and they are the market share every retailer covets. They are the kids born between 1990 and 2002 and are part of the largest generation in our history. The older you are, the more you'll feel like an immigrant among natives with this new generation. They've shifted from our Gutenberg era into their own Google era. Their bias is for action and interaction. We have the privilege of shaping their future.
"A timely and perceptive study... more importantly, a must-read guide for parents, mentors and teachers... a valuable and wise resource."
- Dr. Mark Bauerlein Writer, The Wall Street Journal * Faculty, Emory University * Author, The Dumbest Generation

"This book is long overdue. Tim Elmore's work is groundbreaking in that he not only provides us current research on the latest batch of kids today, but practical solutions to their greatest challenges...This resource will help you to rethink the way you lead young people and help them grow up in the process. I recommend this book to any adult who cares about the future of our world."
- John C. Maxwell, Speaker and Best-selling Author

"In my experience as a mother and senior corporate executive, I know the importance of bringing along the next generation of leaders. Dr. Tim Elmore outlines a solid plan of action. To date I have not found another book that equips a parent, employer, or educator to accomplish this task. This one gets it done! A must read for anyone in the position of growing future leaders."
- Tami Heim · Mother of a 23-year-old daughter, Former President, Borders Inc.

"Having served in education for decades, I believe the need has never been greater for teachers and parents to understand this generation of students. The Nebraska Department of Education, the schools and students in the state of Nebraska have benefited greatly from Dr. Elmore's ideas. I consider this book a must-read for teachers or administrators. The work that Tim and his team at Growing Leaders do is essential as we continue to transform education to meet the needs of students and of the workforce in the future."
- Rich Katt · State Director, Nebraska Career Education

"Those adults blessed with the privilege of programming for our next generation of leaders should read this book right now! Dr. Tim Elmore's research into the iY phenomenon provides insightful information that explains why many young adults are struggling with their transition to adulthood, as well as offers strategies to help them acquire the necessary tools for success."
- Joseph R. Castiglione · Vice President for Intercollegiate Athletics, University of Oklahoma

"I have admired the work of Tim Elmore and his passion to train future leaders. He has incredible insights into the unique challenges of the iY generation and we've benefited from them at the University of Alabama. This book will help you understand their worldview and how they live, think, and learn. If you are a teacher, parent, coach, youth worker or employer, this is a must-read for you. Tim's honest approach will help identify alarming concerns with practical solutions."
- Kevin Almond · Senior Associate Athletics Director - Support Services University of Alabama

"Dr. Elmore has committed a lifetime to the development of young leaders. His recent work, Generation iY, is both profound and thought-provoking. Tim challenges all of us to be more engaged with the youth of our world to produce a fulfilling future, not only for their generation but for generations to come."
- Dr. John Green · Former Area Superintendent, Gwinnett County Public Schools

"Tim Elmore helps us understand what young people need today--from parents, teachers, coaches and employers. This book will reveal what we must avoid and what we must embrace to enable our children to become little leaders that mature into adult leaders."
- Jo Kirchner · President and CEO, Primrose School Franchising Company
‎ Elevate Entertainment (July 1, 2015)
#842,546 in Books (See Top 100 in Books)
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Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
Marching Off the Map: Inspire Students to Navigate a Brand New World
Generation iY: Our Last Chance to Save Their Future
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on April 28, 2017
The purpose of Elmore’s Generation iY is twofold: (1) to unveil data on the current generation of youth (Generation iY) and (2) to offer practical steps on how to enable this generation to lead tomorrow’s adults. Who is Generation iY? First off, it is a subset of Generation... See more
The purpose of Elmore’s Generation iY is twofold: (1) to unveil data on the current generation of youth (Generation iY) and (2) to offer practical steps on how to enable this generation to lead tomorrow’s adults. Who is Generation iY? First off, it is a subset of Generation Y, otherwise known as the Millennials (those born between 1982 and 2001). Generation iY is a term that Elmore has coined to describe younger Millennials who were born after 1990. They are called as such because they have been not only influenced by but defined by technology, appropriate in this iPhone-dominated time. Because Generation Y is the largest population of the earth’s history (and iY being the largest portion of that generation), Elmore argues that it behooves us to understand how to lead them into adulthood. The problem is, however, that this generation is overwhelmed (whether externally by the job market or parents, or internally by their own competitiveness), over-connected (and thereby miserable at interpersonal skills), and overprotected (safety being trumpeted over growth).

What is the solution to this problem? How do we support this generation? Elmore suggests that we first ask which of their “social/emotional muscles” seems to be weak (i.e. patience, personal skills, morality, tenacity, and compassion) and then secondly which practices can we help them implement to develop those muscles. He goes through the rest of the book fleshing this out. Along the way Elmore notes a number of helpful insights and prescriptions, including: (1) seven observations on their behavior (e.g. “they want to belong before they believe”) (in Chapter Three); (2) a brief walk through history on how we got to this point (in Chapter Four); (3) common attributes of parents that must be avoided (in Chapter Six); (4) seven lies that we must stop telling to this generation (e.g. “you can be anything you want to be”); and (5) ways to bring out the leadership potential and other best qualities of this generation (in Chapters 12 and 13).

Elmore’s book is helpful, insightful, and alarming. As far as his thesis goes, he clearly defines the problem and successfully addresses it. Though there is no silver bullet to the problem of relating to this generation (of whom this author narrowly misses out on by two years!), Elmore’s book does a tremendous job of not only helping us to understand them, but also practically what we can do to help them. There is very little to quibble with here.

Key Quote: When these youth, ages 16-24 were asked what milestone marks the beginning of “adult responsibility,” they didn’t say it was a driver’s license or graduation from high school or college. They didn’t even say it was marriage. Their number one response? “Having my first child.” Hmm. Today, people are having their first baby at age 27 or 28. Far too many are running from adult responsibility and feel unready for it. (Kindle Location 647)
1.0 out of 5 starsVerified Purchase
Reviewed in the United States on June 24, 2019
Overall, this does have some helpful tips with education modern young people but this is just another Baby Boomer bashing Millennials, who are no longer in high school, making this book further irrelevant. Elmore writes anecdotes about cliched Millennials not knowing how to... See more
Overall, this does have some helpful tips with education modern young people but this is just another Baby Boomer bashing Millennials, who are no longer in high school, making this book further irrelevant. Elmore writes anecdotes about cliched Millennials not knowing how to hold a job, most of which I am sure he made up and even cites a fictional tv show as evidence of his theories. In the end, if you buy into what Elmore says, you probably already agreed with him. He refers to Millennials as being narcissistic and self-centered, ignoring that nearly all of the accusations he levies against Millennials were thrown against his own generation and Generation-X as well. He speaks about this new generation of adults as a new paradigm shift in culture when they're not really that different from what came before. He thinks that because he knows a couple of affluent and spoiled kids, the entire generation is like that. Sidenote, he thinks that every Millennial has an iMac, iPhone, iPad, and iWhatever that costs thousands upon thousands of dollars, which shows off his bias against people of low-income socio-economic status. Also, I hope you think putting "i" in front of everything is clever, because Elmore sure does. He literally refers to the Millennial brain as the "iBrain." This is absolutely ridiculous and I would not be surprised if Elmore has never actually met a Millennial in his life.
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on March 17, 2019
Overview of current trends in youth behavior, their attitude towards modern day value and work system, and how to lead them by engaging in various ways this books offers to apply in almost manual like order. I m definitely taking author's point of view in shaping my work... See more
Overview of current trends in youth behavior, their attitude towards modern day value and work system, and how to lead them by engaging in various ways this books offers to apply in almost manual like order. I m definitely taking author's point of view in shaping my work environment by majority of principles offered here.
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on November 6, 2018
Well written. Well researched. A fascinating insight into the teenage paradigm.
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on September 9, 2017
A must read for anyone who deals with today's youth. It seemed I could pick out a group of kids I work with to match all of the examples given throughout this amazing book.
4.0 out of 5 starsVerified Purchase
Reviewed in the United States on June 5, 2017
Is each generation truly unique from each other generation? Is there any way for one generation to genuinely understand the motive forces for another generation? Perhaps this book will give you answers.
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on November 16, 2017
Must read for parents of middle school and high school students. Stop over parenting.
5.0 out of 5 starsVerified Purchase
Reviewed in the United States on October 24, 2019
5.0 out of 5 starsVerified Purchase
Reviewed in the United Kingdom on February 16, 2019
Everyone should be reading this as it does help understand more about inter-generational attitudes and even help parents, teachers, managers and so on to strategise better (more informed).
3.0 out of 5 starsVerified Purchase
Reviewed in Canada on April 19, 2016
Wish there were ore tools for business leaders to learn how to lead and manage for this demographic . Very incite full read and much we can see already appearing in the workplace.
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Generation iY: Our Last Chance to Save Their Future
Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
The Pandemic Population: Eight Strategies to Help Generation Z Rediscover Hope After Coronavirus
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Generation iY: Our Last Chance to Save Their Future
Generation Z Unfiltered: Facing Nine Hidden Challenges of the Most Anxious Population
The Pandemic Population: Eight Strategies to Help Generation Z Rediscover Hope After Coronavirus
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Mari Kruchkova New Generation Teens