Managing 👨‍💼 Conflict and ➕ Collaboration in New 🆕 Product Development 👨‍💻️

Managing 👨‍💼 Conflict and ➕ Collaboration in New 🆕 Product Development 👨‍💻️

👓 Cui Zhijian
Managing 👨‍💼 Conflict and ➕ Collaboration in New 🆕 Product Development 👨‍💻️

Managing 👨‍💼 Conflict and ➕ Collaboration in New 🆕 Product Development 👨‍💻️

✅ While involving parties 👯‍♂️ with varying preferences, interests and ➕ knowledge brings new 🆕 types of know 💡-how outside the firms existing knowledge boundaries, thus facilitating diversity and ➕ the search 🔍️ for high-value solutions in the technology landscape 🌆, it makes 🛠️ it more difficult to coordinate the parties 👯‍♂️ actions in a congruent manner. The central theme of this book 📚️ is therefore the management 👨‍💼 of collaboration and ➕ conflicts between professional organizations in the context of New 🆕 Product Development 👨‍💻️ (NPD). This book 📚️ particularly investigates several theoretical and ➕ empirical research questions ❓️ relevant to managing 👨‍💼 collaboration and ➕ conflict both at the firm and ➕ at the project level 🎚️. At the firm level 🎚️, it studies why ❓️ a firm should outsource (motivation), with whom to ⚙️ work (selection), and ➕ how to implement the collaboration (process and ➕ contracting). At the project level 🎚️, it searches 🔍️ for the operational principles which lead to effective NPD execution in cross 🤞-organization collaborative projects. In addition, it applies a model to examine the organizational (signaling 🚦), financial (bonus) and ➕ behavioral (status) levers to coordinate internal parties 👯‍♂️ in a cross 🤞-functional project.



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