MAMIHLAPINATAI

The group ILLIT has heightened comeback anticipation by releasing a preview of all the tracks from their new album.

On the 21st, ILLIT (Yunah, Minju, Moka, Wonhee, Iroha) uploaded a highlight medley video for their 4th mini album, “MAMIHLAPINATAPAI,” on the HYBE Labels YouTube channel.

The video, filmed directly by the members using their smartphones, resonates with Gen Z audiences who enjoy sharing small everyday moments such as doing their own makeup or spending time with pets. It also creatively reflects the communication style of their generation, who are used to real-time interaction through video calls and messages, enhancing immersion.

Particular attention is being drawn to the title track, “It’s Me.” The song expresses the moment after a first date when one begins to deeply question the status of a relationship. It boldly captures ILLIT’s confident charm with the line, “I am your favorite!” through a techno genre sound. The powerful beat and addictive sound stimulate listeners, while the softly spoken “It’s Me” leaves a lasting impression.

The track “GRWM (Get Ready With Me)” features a calm melody that creates a contrasting mood. It lovingly portrays intimate moments of sharing honest feelings without makeup with someone special. The DnB (Drum and Bass) track incorporates ILLIT’s signature bright and playful energy.

“paw, paw!” is an electropop song characterized by a rich, emotional melody line contrasted with a heavy bass sound. Member Iroha personally wrote lyrics expressing her affection for her beloved pet.

The album’s title track, “Mamihlapinatapai,” delivers a chic and free-spirited American pop-rock style. It conveys a message from ILLIT to today’s youth who have become “lazy perfectionists” facing endless choices and responsibilities.

“Love, older you” is an alternative pop song with warm and calm emotions, featuring lyrics that offer deep comfort to listeners and raising anticipation for the full track.

Meanwhile, ILLIT continues building anticipation for their comeback by releasing additional teasers for the title track “It’s Me.” On the 23rd, they will unveil a campaign film revealing the song’s message and sound. On the 24th, a concept version titled “IT’S ME” will be revealed. Teaser videos 1 and 2 for the music video will be released on the 27th and 28th, respectively. The full album and music video will finally be released on the 30th at 6 PM.