MAKE PLATFORM

UPIK05

INTRODUCTION

Thus, according to official statistics, almost half of the population, to be more precise, 3 billion people use social networks daily for various purposes. Regardless of whether it is a means of communication, viewing media files or storing data, digital media comes to life in the modern world.

Today, probably, everyone has faced a painstaking process of searching for stored information in digital media. For example, photos, videos and other files marked as you like are scattered across different social networks and do not have a long saving on the network.Now let’s imagine how it will look on the MAKE platform. Absolutely all your favorite photos, videos and files that you can sort and view again from anywhere, from any device, using only a personalized plug-in.

PLATFORM MAKE

MAKE is creating a high-quality, user-generated media platform that can be accessed and used from anywhere. All content will be categorized, moderated, and ranked by consensus with ownership rights tracked using blockchain technology. With a MAKE account, users can save and share our media across the entire internet, in any app or website through our plugins. As the database grows, both brands and consumers will have the opportunity to inject clever forms of targeted advertising. We’ll use our advertising revenues to incentivise the creation and curation of our content using MAKE Tokens. Users can then exchange tokens for digital assets, to promote content, to purchase ad space, as donations, and much more.

At MAKE , we have a strong vision for the future of content delivery and want to shape this future using technology. Platforms like ShiftWear Apparel, a fashion-tech wearable that utilizes flexible displays, will allow users to display digital content on products like hats and sneakers. This empowers MAKE users in two ways:

People are given the opportunity to express themselves and sell digital assets for use on a brand new, high-tech medium.
These mobile, trackable, digital billboards will let anyone advertise on people in the physical world using metrics and on a budget. Like the Uber of advertising, it will connect brands directly to consumers.
We’ll tap into new technologies to provide our users with unique avenues for opportunity and expression. Virtual and augmented reality platforms, video games, IOT billboards, and live streaming will all require media content and an advertising portal. Our ultimate goal is to connect content creators, consumers, and brands so that they all benefit equally from what they already do.

Steps:

We create a searchable, one-stop-shop for all digital content on the web accessible from any app or website using plugins. This blockchain-driven, user-generated content database accepts any new content and sorts it by type so that any account holder can find, save, and share their favorite content. It also doubles as a digital asset marketplace where people can buy, sell, and trade ownership of original content.
We incentivize our users with MAKE Tokens to create content, curate our database, remove reposts, and put things where they belong.High ranking content will reap bigger rewards and ultimately result in a high quality content pool.
We create a portal for paid advertising that anyone can use – people may pay tokens to display their ads alongside targeted content in a personal, non-invasive manner. Advertising revenues will be used to reward our curators, top posters, and influencers.
We use our content database and advertising platform to power the newest technologies looking to consume it like Shiftwear apparel, digital billboards, VR/AR, gaming, and more.We aim to empower users to spread their ideas through unique, innovative means only possible with our platform.

Digital Media

Digital Assets

The sale of digital assets is a new and rapidly growing market. The mass adoption of blockchain technology is making the sale and distribution of these assets fast, secure, and incredibly easy. In fact, smart contracts require digital assets to execute – many blockchain companies like Wax Token and Enjin Coin are leveraging this and seeing great results. Users also benefit from this technology as smart contracts cut out a “middle man”, removing needless fees, providing safe transactions through a distributed leger, providing data security via encryption and removing the pesky problem of content piracy by tracking content ownership.

Today, billions of dollars are spent every day on digital assets:

Web media. Ownership rights to digital media like photos, video, pictures and documents are sold on open markets like Shutterstock and Envato. Digital Asset revenue topped $10B in 2017.
Designs. Custom UI’s, templates, art, icons, and logos are contracted everyday through services like Up work and Fiverr.In fact, 50% of the millennial workforce is already freelancing due to the high volume requirements of digital content.
Documents. Tutorials, guides, custom coaching plans, and recipes are strong sources of revenue for internet entrepreneurs as they are infinitely distributable and very high margin.Digital asset management is predicted to top $6B globally by 2021.
Software. Software is the perfect product for blockchain transactions. Useful tools like image editors and financial trackers are incredibly useful and require months of upfront work.As more and more software moves to the cloud, revenues are made in the form of subscriptions.Software revenues in 2017 for business tools alone are estimated to have been over $20B.

New Media

Emoticons. Stickers packs and emojis are sold daily by every major media company. Japanese social media giant Line collected over $280M in revenue from the sales of branded stickers and emojis alone in 2017.
Gifs. Gifs, short, looping, silent videos are becoming an increasingly popular form of communication. The top gif curator, Giphy, is currently valued at $600M with its database growing every day. Use of its gifs is spread over thousands of individual applications.
Video. User-generated video is the future of content. The ability to create media channels at low cost is causing this industry to expand exponentially. Through subscriptions, companies like Amazon Prime, Netflix, Hulu, and youtube grossed a combined $15B is the United States in 2017. Additionally, a lack of revenue channels for users has incentivized the creation of subscription donation channels like Patreon and Twitch Bits.

Digital Media Advertising

Digital media advertising is the most effective method of advertising as of 2018.

Google Ads. Google’s Adwords/Adsense/Admob grossed $74B in revenue in 2017, a 21% increase from the year before. They represent 33 percent of the total $224B in ad revenue from last year.
Facebook Ads. Facebook’s strong ad platform is the go-to for many entrepreneurs as it yields 4x turnover on average for well-targeted campaigns. The platform grossed over $17B in 2017 alone.
Banner Ads. Banner ads continue to generate significant revenue. With low cost per click, platforms like Youtube, AOL One, Amazon, and Microsoft adCenter provide useful solutions for small business and combined grossed over $1B in 2017.
Featured Content. Featuring content in media apps is a very effective form of guerilla marketing as it places sponsored content alongside media in discovery channels. Promotional content spending was upwards of $155M in 2017 on LinkedIn and $50M on Reddit.
Affiliate and Influencer Marketing. Nothing creates conversions quite like word-of-mouth; consumers make their purchasing decisions based on trusted sources. Affiliate and influencer marketing leverages this by promoting products through internet personalities , communities, and trusted bloggers. Though revenues are hard to track, a survey of 14,000 consumers in 2017 revealed that 70% of online buying decisions come from peer recommendations. The same survey revealed 30% consumers are more likely to buy a product recommended by a non-celebrity blogger.

Effective methods of digital marketing are trending towards those that are least invasive. By leveraging targeted demographics, brands are increasing turnaround by increasing relevance to the users they’re reaching. Using blockchain technology to improve data sorting and user analytics opens up massive opportunities for non-invasive marketing that will revolutionize the brand – consumer relationship.

DETAIL ICO

Private sale: September 1 – October 30, 2018

Advance sale: November 1 – January 20, 2018.

Public sale: January 21 – February 28, 2019

Price: 1 MAKE = 0.01 USD

We accept ETH, BTC, Fiat and some of the main crypto conversions on our platform.

Soft cover: 2M USD

Hard cover: 25M USD

TOTAL CURRENT SUPPLY:

5 billion The maximum amount of the token delivery during the first 6 months will be 2.5 billion.

Unsold tokens: 50%. 50% is burnt.

Minimum payment: 100 USD

Token Lockup: Tokens that have been assigned to the team for more than 6 months.

Delivery of the token:

All tokens are distributed through a smart contract immediately after the sale of the tokens.

All necessary KYC / AML data must be provided by buyers.

Sale of public token Duration: 3 months

MAKE Token Model

MAKETM will generate and distribute 5 Billion tokens at ICO for use as a means of payment and a discount voucher within the MAKETM platform. The platform will serve as the content engine for various apps, services, and technologies and will provide extensively databased media accessible in several ways. MAKETM is to be used by fashion-tech wearables, beginning with sneakers and hats utilizing flexible displays and sensors. This partnership is to provide product discounts for all token holders. Future partnerships intent to extend this advantage to users for additional high-tech products. Tokens are used in our ecosystem as:

As a method of payment in our growing creative design marketplace for buying/selling digital assets.
A method of payment for buying targeted ad space in the MAKETM app via featured posts, banner ads, and affiliate marketing campaigns.
A pre-sale asset representing a discount voucher for ShiftWear products as well as other partnered products on the MAKETM platform.
To create a reward system for content curation and generation.
To create a reward system that gamifies the social media experience via design contests and content ranking competition prizes.
As a method of payment for advertisers to pay ShiftWear users to display ads on sneakers and hats. Users can also purchase designs from artists to display on their sneakers and hats for personal expression.The content on the platform can be licensed for use by other companies as well.