Lush Stori
⚡ ALL INFORMATION CLICK HERE 👈🏻👈🏻👈🏻
Lush Stori
Visual Merchandising and Store Design
Retail storytelling through sensory immersion
A major theme during the 2015 International Retail Design Conference (IRDC) was authentic brand storytelling through transparency and honesty. And a recent trip to Lush’s London flagship reminded me of exactly that. The Oxford Street store pulls back the curtain to reveal the brand’s mission and unveils its story through an immersive sensorial experience.
Lush’s co-founder, Rowena Bird, stands behind the products stating, “[The products are] fresh, handmade, ethical, transparent and honest. That's what we are, that's who we are, that's the only way we know how to be.” And the store concept caries out that notion – it’s “a beauty mart with a green grocers’ soul.” This notion truly comes to life in every detail, around every corner of its three-story, 9500-square-foot retail journey. Customers are connected through sight, smell, sound, touch and even taste, to the raw nature of this environmentally and socially responsible brand.
From the moment you step into Lush, off bustling, pedestrian-filled Oxford Street, where toxins emit from cars, double-decker busses, and who knows what else, your senses are immediately engaged in a pleasant and transformative way. Welcomed by the friendly faces of their affectionately referred to as “happy people” (rather than sales associates) behind a large bubbling hand bath, you’re invited over to wash off the soot from the street and refresh yourself before exploring the store. And after traveling through the tube, I have to admit this might have been the best greeting I had received all day!
Photography: Rebekah L. Matheny, Columbus, Ohio
From behind her cleansing basin, where sea salt, mint, sunshine and ocean waves waft toward me, the friendly consultant not only describes the soothing 100-percent vegetarian ingredients that compose the hand soap I was touching, but went on to tell me how the other product I was smelling wasn’t tested on animals and was part of their “charity pot” program, which donates proceeds to local charities. I was sold on the company and the products immediately, and could proudly consider myself a brand ambassador.
Photography: Rebekah L. Matheny, Columbus, Ohio
How did that happen so quickly, you might ask? Well, let me tell you. I smelled the freshness of the ingredients from the moment I walked through the door and experienced them hands-on. Through my interactions with the participatory staff and their transparent branding techniques, I understood the mission of the company and how much they care about people and the planet. Rather than being hidden behind layers on their website, it was exposed to me in-store in multiple ways: hand-written on their walls, on product packaging and through personal conversations with their staff.
Photography: Rebekah L. Matheny, Columbus, Ohio
I not only smelled and touched the end product of the brand’s message, but also saw some of the raw ingredients first-hand: live plants fill the space to illustrate the actual ingredients going into their products; the plants also do double duty, working to purify the smoggy air coming in from the city streets. Correlating with the company’s “all-natural” philosophy, every interior finish that was used to create the store environment – from floor to fixture – was either existing or has been reclaimed or recycled. The store also incorporates its environmentally conscious stance in its gift-wrap selection: Who needs to waste paper wrapping when you could purchase a vintage knot wrap as an eco-friendly option?
Photography: Rebekah L. Matheny, Columbus, Ohio
In a fun and playful tone, a sign inscribed with “Calm Down” invites customers to descend into the store’s downstairs spa area for a facial or massage, bringing the company’s focus on personal health and wellbeing to their customers. A fresh-sliced mango alongside a trial face mask not only tells you what it’s made of, but you can imagine what it would taste like while you feel the product working. A tailor-made soundtrack for a “good day” plays from the speakers; its sound permeates your ears, making you feel happy. (Conveniently, the store also provides the tracks on limited-edition vinyl, so you can bring the feeling home with you.)
Photography: Rebekah L. Matheny, Columbus, Ohio
Taking their socially responsible story to the street, Lush marked the opening of their store by inviting three of Britain’s animal welfare groups to join them in their campaign for animal rights and hit the streets dressed in animal masks, wielding banners and demanding voters to act for animal rights.
At IRDC a few weeks ago, Christian Davies of Fitch passionately demonstrated the power and potential of “ Generous Brands 2.0 ” with his closing keynote presentation. To echo him, this is one generous brand that isn’t afraid to go beyond words and clever marketing materials, and step outside their storefront to put their beliefs into action. And this particular action wasn’t just a one-time marketing campaign reserved for opening day: On the top floor of the store, a community space is designed to host speakers “who fight for the things we believe our customers hold dear,” as the company describes, which charitable groups are invited to take advantage of.
Throughout the entire store experience, this flagship brings the brand’s story to life through engaging the customer through all of their senses. The store experience isn’t only about selling product, but it’s about fostering an education and creating connections between the consumer, the environment, the community and the company’s products so that the brand mission is carried on. And in Lush’s case, nothing is hidden: Everything is exposed, raw and honest.
Rebekah L. Matheny is the assistant professor of interior design at The Ohio State University (Columbus, Ohio), where she teaches courses in interior finish materials, lighting design and design studios that integrate a retail brand strategy process. Matheny’s research investigates the sensory perception of interior finish materials and their application in retail design to create an emotional connection between the customer and the brand. Follow Rebekah and her journey with materials at interiormaterialsmatter.com and on Instagram @rebekahmathenydesign. Read her latest academic publication “ Reclaimed wood in retail environments: creating an emotional connection for product longevity” at http://www.ntu.ac.uk/plate_conference/PLATE_2015_proceedings.pdf .
Microsoft to Open Fifth Avenue Flagship
Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.
Get Your Free One-Year Subscription to VMSD Magazine!
Here’s Your Chance to Join VMSD’s Monthly Survey Panel, the Brain Squad!
InfoComm 2021 Rescheduled for Oct. 23-29
Get the most important news and business ideas from VMSD magazine's news bulletins.
Two Men Catch Fire After Explosion at Hamptons Goop Store
Starbucks Closing 16 Stores Due to Crime
5 Keys to Designing Stores for an Uncertain Future
Sports Retailer Wins with Consistent Store Designs
Louis Vuitton Opens Its Largest Men’s Store Yet
7-Eleven Cuts Almost 900 Corporate Jobs
Copyright © 2021 VMSD. All Right Reserved. Privacy Policy .
Copyright 2021 © Lush Commerial. All Rights Reserved. Web Design By MediaPlus Digital
Tapping into the decades of back experience in furniture-making, Lush was set up in 2006 to focus on creating bespoke designs direct to consumers. Such customisation was unique in the local furniture scene, and it was not long before our business expanded with much success in Singapore and overseas. Over the years, we have experimented and grew with the trends and evolving tastes of our customers. Today, Lush is proud to have provided for thousands of corporate offices, hotels, restaurants and happy home-owners.
We understand what our clients need. A good piece of furniture looks appealing and delights you. A good piece of furniture can relax your body or rouse your senses. More importantly, a good piece of furniture lasts. At Lush, we consider everything.
One of the biggest challenges home-owners face nowadays is the shrinking floor plans. At Lush, we allow customised dimensions to fit well in your space. With over 600 fabric and colour options for your sofa, we can make your room look and feel bigger and more unified than it really is.
Operating Hours:
Mon – Sun, 11am – 8pm,
including public holidays
Showroom:
73 Upper Paya Lebar Road
#03-01 Singapore 534818
Ample Basement Carpark
A password will be sent to your email address.
Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy .
Search for a store
Search for a store
Submit search
I am looking for...
clear
Happy Skin Enzymic Facial Exfoliator
Bright And Beautiful Vitamin C Exfoliating Facial Scrub
Dry Skin? Meet our richest moisturizers
Free ground shipping on orders over $60!
You may opt out at any time.
All emails will be sent by Lush Fresh Handmade Cosmetics, 8680 Cambie Street, Vancouver, British Columbia, Canada V6P 6M9, www.lushusa.com
Hello!
Set your preferred store to find products by their availability.
Working at our head office is more than just a bunch of desks with happy people working away—it’s where we make products, ship products to customers and shops, and come up with new campaigns. For all of Lush North America, our headquarters in Vancouver is where it all begins.
Since 1996, Lush HQ has made Vancouver its home, and it’s where the first Lush store opened in North America. To this day, our Vancouver headquarters continues to be the main home for all things Lush, but Toronto is also home to our satellite office, where a few of our teams call home.
Located just steps from public transit and bike routes, our Vancouver offices are a cinch to get to whether you’re travelling from downtown or even outside of the city. Inside this open-concept building, you’ll find reclaimed wood furnishings, bright open workspaces and rooms where you can share ideas and plan for the future, as well as a bike room, showers, permaculture garden and a gym three minutes up the road, where you can put your corporate gym membership to good use.
There are several buildings that make up our head office in Vancouver. A quick bike ride or walk easily takes you from building to building, where you’ll find:
- Brand Communications, which is comprised of internal communications, public relations, ecommerce, designers, content creators, training, and photo/video.
- Manufacturing Support, which is comprised of buying, item setup, production planning support, compliance, freight, and procurement.
- Manufacturing, which includes managers, managers-in-training, compounders, production assistants, and inventory control specialists.
- Finance, real estate, profit, and payroll.
- Woodshop, where staff build many of the shelves and furniture you find in our shops and offices.
- Distribution center, where items are packaged and shipped out to shops and customers.
- Store Design, visual merchandising and product allocation
To meet the needs of our customers in the east, we also have an office, distribution center and manufacturing facility in the Etobicoke region of Toronto. Easily accessible by transit, our facilities here include some of our manufacturing, accounting, distribution and buying teams.
Interested in applying? Check out our current job postings across North America and see where Lush takes you!
Provide your account email address to receive an email to reset your password.
By continuing to browse, you consent to our use of cookies. Read more about our Privacy and Cookies Policy .
Same-day delivery can’t be combined with other delivery methods in the same order.
Best Adult Sites
Ass In Latex
Beautiful Horny Housewives