Lost Dogs Listing Manifest

TL;DR

We have been around for over two years, building long-term, sustainable products around the NFT Lost Dogs and the $WOOF token. We're not interested in making money off pumps – we want sustainable growth and ongoing experimentation

We look at crypto listings and often see speculation based on inflated marketing and artificial market capitalisation, which does not align with our values

We aim to distribute as many tokens as possible to the community. We have no interest in hoarding a large supply in our wallets and turning it into USDT at the expense of traders – we want our core audience to receive the most

We will continue developing our core collection, Lost Dogs. 50% of royalties will be used to buy $WOOF from the market and burn it

We will start with low market capitalisation, which we plan to grow organically through developing our products, deflationary mechanisms, and new partnerships. This honest approach will serve as the foundation for sustainable growth

We are confident that long-term strategies surpass short-term tactics. By maintaining steady development, we increase the project's chances of success – especially compared to the speculative approach of "profiting from centralised exchanges listing"

Why Tokens Get Listed

When a Telegram game interface says "token mining," users expect that this token will eventually be listed. Rapid audience acquisition, simple mining mechanics, claiming, and listing create a straightforward and comprehensible strategy for both the project's creators and their audience.

When we encounter this pattern, we ponder fundamental questions. Why do projects need a token listing?

First and foremost, to justify audience expectations. After the success of Notcoin, users arrive to convert their free time into money. A listing is needed to fulfil these expectations – a simple conversion of invested attention into, unfortunately, a random amount of stablecoins.

For projects, a listing can be a quick way to raise money from centralised exchanges users. Here’s the deal:

1. A project gathers a large audience by promising to launch a token. This audience is sweet bait for centralised exchanges. They expect the project to bring in many new traders, who will, in turn, generate large trading volumes. And where there are large trading volumes, there's also a substantial profit for the exchanges – the scheme works.
2. Exchanges and projects play a negotiation game for a while – we'll leave that part aside. Just believe that there is neither honesty nor loyalty in this process, only maximizing potential profit for projects and exchanges.
3. Exchanges and projects inflate hype around the token: marketing, special promotions, and posts across all social media. When the listing occurs, market makers flood liquidity at the starting price, which forms the huge market capitalisation and brings a massive influx of traders looking to play the token through short-term trades in hopes of making a profit. It is these traders, drawn in to play at the listing, to whom the project quickly dumps all its project development” tokens – team allocation transforms into a couple of million simple USDT in just a few hours.
4. Loyal users hold onto their tokens, hoping for a roadmap that is essentially being invented on the go by the product (which is generally fine in the current hyper-dynamic market).
5. Regular users who received their airdrops do the same – gradually dumping their tokens in hopes of "money here and now." The inflated market capitalisation deflates due to immense selling pressure, the token price falls, and the project's prospects and reputation crumble. The illusory bubble, inflated from the start, bursts. Many users, for understandable reasons, are disappointed – not least because the hopes for project growth, unfortunately, are nonexistent.

It's clear that in the current market, listings are organized to achieve two goals:

Listing to justify audience expectations.

Listing to inflate market capitalisation with market makers and centralised exchanges through marketing and traders – and then quickly cash out. After that, it's anyone's guess!

Instead of inflating artificial capitalisation, it makes sense to consider an organic and transparent approach. By avoiding the creation of hype and manipulations in marketing strategies around listings, we can focus on forming natural, living capitalisation.

Yes, the token price right after listing may be modest – but this will help avoid a sharp collapse in value. In this case, the token's metrics will depend on the project's actual development. Speculative trades at the start will become meaningless, and long-term holding of the token will be more attractive. The underlying capitalisation supporting the price will grow based on the project's actual successes, making it more stable and reliable.

And yes, moreover...

The same goals, approaches, contacts, groups, entries, agreements, and cycles exist all around. It's not just ineffective... It's boring.

Calls for Innovations and Future Plans

Two years ago, we emerged to have fun – and that has never been a secret. Every launch attempts to answer the question, “What if we do everything differently?” We committed to being direct regardless of the circumstances – and we believe we are doing it well. Listing should not be an exception.

Let's remember the values of Lost Dogs:

We love enthusiasts who engage in our activities, read posts, invent, and expand the lore – creating a space for fun. Everything is done for interaction with these people and new meanings are born from this.

We play for the long haul, doing things uniquely and consistently. Although money and "x's" have never been our goal, we see that this approach is growing our products – in two years, the price of the NFT has increased tenfold.

We believe in TON and the existing ecosystem. We want all activity to occur within the ecosystem, gradually and consistently strengthening the blockchain's position.

We do not engage in speculation, hype inflation, whispers, or dodgy negotiations. These are outside our values.

Based on this, we have concrete plans. They can be described very simply:

We will conduct TGE and listing – and in line with our commitment to innovations, we are not ready to follow the common path. Our main goal is to create a long-term project, avoid any kind of bubbles, maximise token distribution to our core audience, and collaborate with all components of the current ecosystem.

We are developing a sustainable, long-term game in the world of Lost Dogs. The mechanics of the game will undoubtedly incorporate $WOOF and NFT collections. We already have a concept, mockups, a development team, testers, and analysts. And, of course, the most important thing is that there will be further development of the lore!

We will continue to launch quick projects and engaging activities including partnerships with projects that we love and respect. You have already seen the results of our collaboration with Getgems and Notcoin, and we do not intend to stop there. At the centre of these activities is the $WOOF token.

We will focus on our core collection, Lost Dogs. This is a legacy we do not want to dilute, so the collection will remain key to our future activities. $WOOF and the NFT collection will be linked through a deflationary mechanism – 50% of royalties from all our NFT activities will go toward buying back and burning $WOOF.

Approaches to Listing, Token Distribution, and Tokenomics

The majority of the token will go to the community and this is our main priority. We plan to distribute most of it to players and additionally drop part of the supply to holders of the Lost Dogs collection as they are our backbone. We have commitments to partners, and some costs are needed for the listing – we will try to keep them within a maximum of 20% of the supply. Everything else goes to the users.

We will not artificially inflate market capitalisation and play the “big marketing game with centralised exchanges.” We plan to start with natural metrics based on the real market and grow it through systematic work with the utility of the $WOOF token, the deflationary mechanism using NFTs, and project development. This will determine the project's sustainability and long-term interest in it.

Once again: tokens must go to the community! From our research of other applications, we know that up to 30% of the supply remains unclaimed. We will set a time limit for claiming, say a few months. After that, we will redistribute all unclaimed $WOOF tokens among the top ten thousand holders of the $WOOF token. We do not plan to pocket these tokens because everything should go to the community!

The token's utility will be built around gaming and social projects in the Lost Dogs universe and the main NFT collection. Our NFT collections ensure deflation – 50% of royalties from all our NFT activities will go toward buying back and burning $WOOF.

We want to emphasize the TON ecosystem – interacting with native wallets, DEXs, and possibly staking. For user convenience, we will choose one of the CEXs for our listing selecting the one from our incoming contacts that resonates most with our ideas. We are open to listing on other CEXs as well, but through an organic process, in a secondary listing, when there is a clear rationale supporting our long-term vision.

Conclusion

Inflating false expectations, flipping, and blowing bubbles is nonsense. Taking a massive share of the supply to turn it into a couple of million bucks through market manipulation is doubly nonsense.

What’s cool is envisioning and illustrating an entire dog world with a multilayered story. Then, open it up to millions of users and change the entire narrative together.

What’s cool is to give as much as possible to the community, to players, to experimenters, to people – while remaining players and experimenters ourselves.

The coolest thing is to invent, to be brave, to start, and move from small to huge. Moving together, inventing, changing. Inspiring and being inspired!

Blockchain, Telegram applications, the market, and bubbles are parts of a vast system interconnected by complex relationships. We see these patterns and understand the rules, but we choose to follow a very simple model – doing what we consider (and feel) to be cool and avoiding what we deem to be nonsense.

Basically, it is the essence of the Lost Dogs Way. WOOF!