Local WRU Club Hosts Epic Fundraiser, Raises Record-Breaking Funds!
wruThe Welsh Rugby Union (WRU) club based in the historic market town of Carmarthen celebrated a landmark occasion when it staged a fundraiser that not only surpassed previous earnings but also set a new benchmark for community-supported sporting events in the region. The evening, held on 12 March 2024 at the newly renovated Lakeside Pavilion, attracted more than 1,200 guests from neighboring villages, local businesses, and rugby enthusiasts nationwide.
The concept for the night was developed over the course of a year, beginning with a strategic planning session in January that brought together club executives, alumni, and representatives from nearby charities. The goal was to create a multifaceted program that would entertain and engage while generating maximum proceeds for the club’s development and community outreach programmes. A central element was the 'Challenge Cup,' a live auction of signed memorabilia, exclusive fittings, and a few surprise transfers from notable players who visited for the night. A silent auction ran concurrently, featuring items such as a luxury weekend getaway to Porthmadog, a limited edition anniversary edition jersey hand‑stitched by the club’s own craftsperson, and a commemorative plaque engraved with the club’s centenary crest.
Blood‑pumped matches and corporate sponsorships were core features of the event. A curtain‑raiser match between the senior team and a select all‑star line‑up drew fervent support from the local fan base, providing an early rush of ticket sales and merchandise revenue. The main section of the night was a gala dinner, complete with a live band and a photo‑journalistic presentation of the club’s history. Throughout the evening, a dedicated outreach crew operated a corporate booth that offered branded sponsorship packages ranging from booth space to advertising court names. Those packages came equipped with extra perks — election to committee, a place on the next team board, and personalized 'Thank You' tactics on the club’s official social media presence.
Financial investigation revealed that the club amassed £58,435 in total, which eclipsed the previous record set two years prior by a combined haul of £45,876 during a charity bingo night. After covering minimum costs like catering, entertainment, and taxes, an unfinished sum of £47,559 was transferred directly to the club’s development fund. This allocation will see the purchase of two new composite rugby balls, the refurbishment of the youth training facility with modern gym equipment, and a modest scholarship fund for promising local school-aged players. In addition, a portion of the proceeds will support a community outreach initiative called 'Game On!' which partners with local schools to introduce rugby to children most in need.
The event was carried live through the regional community radio, and a local online news portal streamed a behind‑the‑scenes piece featuring the speeches of former club captain Rhys Evans and newly elected chairman, Megan Lewis. Their remarks were followed by a witty highlight reel made by the club’s dedicated 'The Twenge' social media team, who captured black‑and‑white footage of the handshake that set the record.
Behind these numbers, the story stands as a testament to the power of collective effort. The club’s volunteer board worked inclement weather and been in tight collaboration with community leaders to finalise the schedule, the scheduling of open days that incentivised increased participation and the securing of 'Booth 3' for local whits above other sponsors. In line with the philosophy set forth by the WRU, the event was authentically inclusive, inspired by the values of teamwork, community, and fair play, which are integral to rugby culture in Wales.
The turnout and the financial successes exceeded expectations, and the club is already in discussion with local enterprises about hosting a 'Rugby Outreach Trail' each summer as a standalone event. This trail will showcase the best local rugby talent, creating an additional revenue stream that will build upon the record set at Lakeside Pavilion, ensuring the club remains financially robust and continually fosters a culture of excitement in the sport.
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