Local SEO Checklist – Handy Tips to do Local SEO Properly
Nautilus MarketingSearch engine optimization (SEO) is a never-ending game of whack-a-mole for digital marketers, so it’s no wonder that some tasks fall by the wayside.
Local SEO is on your to-do list, but it keeps getting put on the back burner for some reason.
So what are some handy tips for local SEO solutions you can implement to boost your local search ranking?
We’ll take a look at everything you wish to know, to track your progress in 2021.
Why You Should Implement Local SEO:
Local SEO allows you to promote your business online to a local audience. Ranking your business in Google’s ‘Local Pack’ for your specific service will help attract local customers who are ready to buy.
The importance of Local SEO
When it involves local SEO, it isn’t all that different from organic SEO – keyword research, content, links, and on-page technical SEO. It just includes a local focus.
These elements are important to urge right for your website and its industry overall to outperform the competition within the SERPs.
However, when optimising for local search these parts contain more of a local focus on searches people are performing within the immediate area surrounding the business (e.g., local city names).
SEO as Part of a Wider Digital Marketing Picture
SEO isn’t just keywords, link building and technical work in the back end of your website. It’s also about using the proper practices as part of a wider digital marketing strategy. This includes creative content marketing across different platforms, including social media, and much, much more.