Local SEO 2021 Strategy Overview
Local SEO, otherwise known as Search Engine Optimization or Search Engine Marketing in local, refers to optimizing a site's content and design for local users. Today, many companies are shifting their attention from traditional online marketing approaches to local search engine optimization. It's a wise move, as it can help you tap into new markets and customers. But how do you go about doing it? There are a number of approaches that are worth considering.
One of the first things you need to consider is developing a great web site or page that provides relevant information on your products, services and offerings. In local seo 2021, this means focusing on your keywords so that your site gets picked up during search. You may want to integrate your keywords into your website map pack, so that users looking for what you offer can find it easily. Your page should also have links to your blog or main site, so that users who follow the links will be redirected to your site.
If you're not sure where you should start, you can start with building a social media presence. This will bring in a whole new set of prospects, since most people look for businesses on social media. Using a variety of platforms to share news about your business, and keeping your social accounts updated, will make the most of your local strategy. Another smart move is hiring an expert digital marketing company to handle your online marketing campaign. They'll manage all of your web presence for you, while you focus on creating a great web site for your business.
Next, you'll want to create listings in Google Places and Bing Places, as well as in other local directories. Your listings should include information about your location, as well as contact numbers and maps. It's important to target your keywords, so that searchers can find your listings quickly. If your web site isn't optimized for a certain area, or if it doesn't feature reviews from credible sources, your search console results could show all local listings.
The third part of your local SEO plan should focus on internal linking. Every internet marketing strategy includes internal links; however, many companies neglect their own internal linking structure. When you optimize an internal link, you are showing the search engine that your company is organized, professional, and has high quality content. Internal linking also allows you to track who's clicked on your links, so you can increase your search optimization budget and work with those companies that can benefit your bottom line.
To make sure your SEO strategy targets keywords in your region, you need to perform local searches using the specific keywords you're targeting. For instance, if you don't have a keyword for chocolate, but you're located in Atlanta, you'd perform a search for chocolate in Atlanta and include any keyword filters that you may use. If you had specific keywords in mind, you would tailor your campaign to target these keywords. Your analytics tool will allow you to see how many times each of your keywords shows up in your meta tags, local meta tags, and external links.
One final tip for your local seo campaign: You don't want to over optimize. The best tools and processes out there will tell you when you're performing too many tactics to achieve the right result. Your SEMrush listing management system provides you with real time visibility into how many external links you have and how many of your own links are working to drive traffic to your site. By monitoring these statistics, you'll be able to easily see when you're unnecessarily pushing your link offers to your competition.
A successful campaign starts with a well-planned approach and detailed plan. Using detailed and easy-to-use maps, you can quickly identify which of your SEO tactics are contributing most to your Organic search results. By creating a map pack, you are able to optimize each strategy, making it easier for your customers to find you online and driving more organic traffic to your site. A local SEO campaign that uses detailed maps is a great way to increase traffic to your website and increase your ranking in the SERP.