Live Streaming: The New Trend In Ads?
Video constitutes over a third of most Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more and more people than standard posts with text and images. A brand new ways of advertising is entering play, though. Let’s keep an eye on advertising.
In all of the marketing specialists and small enterprises which have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has said that how much cash invested in digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) for the first time. With that said, the proportion of expenses on video submissions are growing exponentially.
While pre-made videos are still inside the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. Itrrrs this that an associate of GBKSOFT, a web- and mobile app developer company, says about this trend:
Needless to say living streaming can be a new big bet for your advertising industry.
Statistical advantages of using the live video streaming channel
- 45% of the live streaming audience is preparing to spend on live content;
- 56% of the users watch live streams to obtain the latest news;
- 70% from the audience is preparing to buy concert or event attendance after watching it live;
- Over 75% with the users already watch live video streams on Facebook;
- The live Facebook stream of Game of Thrones has garnered 3.5 million views as well as almost 200 000 comments.
According to analytics, this sector comes with an sustained marketing potential than pre-produced videos.
Things to are the cause of:
Should you be going to produce a live streaming app, the finish user might be of interest to start with. Will your app connect just two users, or could it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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