Live Streaming: The Most Recent Tendency In Advertising?
Video constitutes over the third of all Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more and more people than standard posts with text and pictures. A fresh method of advertising is entering play, though. Let’s take particular notice advertising.
Out of all marketing specialists and small business owners that have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has says the money invested in digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) initially. With that said, the proportion of expenses on video content articles are growing exponentially.
While pre-made videos are within the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is what an associate of GBKSOFT, a web- and mobile app developer company, says about this trend:
Naturally that reside streaming is a new big bet for the advertising industry.
Statistical benefits of using the live video streaming channel
- 45% of the live streaming audience is able to buy live content;
- 56% in the users watch live streams to find the latest news;
- 70% in the audience is able to pay for concert or event attendance after watching it live;
- Over 75% of the users already watch live video streams on Facebook;
- The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.
According to analytics, this sector comes with a sustained marketing potential than pre-produced videos.
Circumstances to take into account:
If you're determined to develop a live streaming app, the finish user might be of interest first of all. Will your app connect just two users, or will it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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