Live Streaming: The Latest Wave In Advertising?
Video constitutes on the third of all Internet content nowadays. Much like Socialbakers, posts containing video reach up to 135% the best way to than standard posts with text and images. A whole new method of advertising is entering play, though. Let’s take a closer look advertising online.
In the marketing specialists and small enterprises which may have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has revealed that the money spent on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the first time. With that in mind, the share of expenses on video submissions are growing exponentially.
While pre-made videos are currently within the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, says about it trend:
Obviously that reside streaming is really a new big bet for your advertising industry.
Statistical advantages of choosing the live video streaming channel
- 45% with the live streaming audience is able to buy live content;
- 56% of the users watch live streams to get the latest news;
- 70% in the audience is preparing to spend on concert or event attendance after watching it live;
- Over 75% of the users already watch live video streams on Facebook;
- The live Facebook stream of Bet on Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
Based on analytics, this sector has an sustained marketing potential than pre-produced videos.
Circumstances to account for:
Should you be determined to build a live streaming app, the finish user should be considered above all. Will your app connect just two users, or could it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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