Live Streaming: The Fresh Tendency In Ads?
Video constitutes over a third of Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more and more people than standard posts with text and pictures. A whole new method of advertising is entering play, though. Let’s take a closer look at it.
In the marketing specialists and small enterprises which may have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has revealed that how much money used on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the first time. That being said, the share of expenses on video submissions are growing exponentially.
While pre-made videos are presently from the limelight, their popularity might be surpassed by another hot trend: live video streaming. Itrrrs this that a consultant of GBKSOFT, a web- and mobile app developer company, says relating to this trend:
Naturally that live streaming is often a new big bet for that advertising industry.
Statistical benefits of using the live video streaming channel
- 45% in the live streaming audience is able to buy live content;
- 56% of the users watch live streams to find the latest news;
- 70% of the audience is able to purchase concert or event attendance after watching it live;
- Over 75% from the users already watch live video streams on Facebook;
- The live Facebook stream of Sport of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.
In accordance with analytics, this sector posseses an sustained marketing potential than pre-produced videos.
Things to be the cause of:
Should you be determined to develop a live streaming app, the finish user is highly recommended above all. Will your app connect just two users, or could it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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