List Building Tips - Avoid Buying Or Renting Bounce Rate Records
When it comes to renting email lists, most marketers would rather deal with lists purchased directly from the companies. Why? Because the former option provides more flexibility when it comes to customizing the list. However, there are still ways to cut down your expenses when it comes to list rental. So, if you need to rent email lists, read on for some tips on doing just that.
When it comes to list rental, the first thing to remember is that you don't want to end up paying too much. When it comes to email lists, most marketers prefer to rent them after spending time and effort in building up their own lists. You'd obviously want to avoid spending money on these emails, especially when you can build them yourself. So, when you contact an email list provider or contact an individual email list owner directly, here's a few things to ask to save you money when you rent email lists:
- Know the cost of renting the lists. Keep in mind that different providers have different pricing structures. Some charge on a monthly basis while others base the price on the number of email addresses that are in their database. So, it's best to shop around for the best pricing structure for your needs. Remember, email marketing isn't cheap but neither is buying expensive lists that won't work.
- Know how you're going to use the email marketing lists you rent. Do you plan to send emails to customers and prospects or to customers and leads? Would you like to send promotional emails to build your list faster and track your ROI? Or do you only need to send emails to current subscribers to keep your email marketing costs low? These are questions that you need to answer before renting email lists. This way, you'll know what kinds of lists work best for your email marketing strategy and what you really need to do to send emails to convert customers.
- Know how many subscribers you need to rent. If you need to get massive results from your direct marketing campaign, you need to know how many subscribers you need to sign up so you can create a targeted subscriber database. The larger your database, the more targeted your email campaign can be and the more responsive your subscribers will be. So don't just look at the sign up numbers. Instead, take a hard look at how your target audience is finding you.
- Don't rent email lists that are outdated or out of date. If you're in the process of building a responsive email marketing list, then you already know that a healthy, stable subscriber base is a must. So don't buy old outdate email addresses and don't buy new email addresses that are going to die quickly. Just because a certain tactic is working well on one conversion rate doesn't mean it's going to work well when used on another list.
- Never buy email addresses that are spammed. If you're thinking about renting or buying email addresses from a list owner, make sure that they are actually legit and don't have any bad records with the Better Business Bureau. Also, check their refund rates and customer reviews. Avoid the lists that only give out spammy email addresses and send junk mail to people who are trying to buy something from the list. A legit email address list will always provide someone who can deal directly with the list owner if they encounter problems.
Don't let frustration turn into anger when looking for lists to rent or buying email addresses that aren't effective. Remember that effective email services will always offer you a free trial to test out their service and help you fine tune your marketing campaigns. Just remember to keep an open mind and try something new once in a while.