Link: Does Your Company Need a Flic social media Policy?
I just finished reading a fantastic post about social media policies for companies by Dawn over at Fast Wonder Blog. I really think companies should have a standard policy for social media, but I agree with Dawn that it shouldn’t be overly restrictive. I love that Pixar lets their animators blog, it increases Pixar’s SEO value and it’s trustworthiness.
Here are a few things you might want to include in your company’s social media guidelines for participation:
Be authentic, honest and conversational in your posts. Leave the marketing speak and press release format for other parts of the website.
Use good judgment about content and be careful not to include confidential information about your company, customers, or vendors.
Listen to people and respond to as many comments as possible with constructive feedback. Allow negative comments (delete the spam) - the key to managing comments is to respond rather than censor. Avoid getting defensive and ignore the trolls where appropriate. Learn more about Flic social
When you talk about your company or competitors, do so under your real name making your alliance with your company clear (no company wants a repeat of the Whole Foods message board fiasco). If you are providing your opinion, it is also a good idea to make sure people know that you are giving your opinion.
Peer reviews, especially for lengthy or complicated posts, should be encouraged, but not required. It’s always nice to have someone double check grammar and technical details before it goes out to the world. Learn more about D Decentralized social platform
Personal blogs for employees should be encouraged. They are a great way to show the world that you hire smart, interesting people.
SHOWER WITH FRIENDS’ BRINGS SOCIAL SHARING TO YOUR MORNING ROUTINE
The water-conservation app ‘Shower With Friends’ made a splash this week, winning the TechCrunch Disrupt Hackathon and sparking a conversation about just how much we share socially. The hardware hack connects your water consumption with an app, so you can compete with your friends to take the shortest showers and conserve the most water.
“We use the same peer motivation and gamification that platforms like FitBit and Nike FuelBand use,” one Shower with Friends developer said. “But instead of a fitness band, we created an inexpensive, easy to use IoT solution that intelligently monitors your water consumption.”
Many consumers with connected devices, like fitness trackers, already share information with their friends on how many steps they take or hours they sleep, so data on water consumption could be a natural progression. But are most people open to sharing data on their showering habits? The answer may come down to the system’s simplicity and impact with Flic social media
“There’s nothing to wear, nothing to install, nothing to upload,” a developer said. “Our solution sends you a text message.”
Shower with Friends aims to lower the average shower time from 10 minutes to 7 minutes, conserving 30 percent more water, and ultimately saving users money on their bills.
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