Lesser known facts about evolution of SEO

We are all mostly familiar with the development in the field of technology that has taken place in the 21st century. Internet was a huge part of the rapid development of the technology that we are so used to using in our day to day life. SEO too has evolved with the internet, about a little more than a century back. From the former structure of being a simple celled organism, it is now a structure that is highly adaptive and continue to grow as we speak. However, there are a few facts that are not known by digital marketers, and are advocated by our Dubai SEO.

At present, SEO is used as a connection between generations of individuals who are always hungry for knowledge. SEO serves people connected by a web of network that is highly personalized, easily accessible, and also social media friendly.

In this article, our writer from Virohaa SEO Services provide you with important insight on SEO content:

·       The majority of SEO (75%) is off-page, while the rest is on-page- Attracting links and content relevance are the two most important factors that are responsible for improving the performance of your website. These factors are also commonly known as off-page (content that goes on someone else’s page) and on-page content that is visible on your own page. Nevertheless, these two factors would not take you very far. In such situations, content needs to be created in a manner that will be linked by readers. By doing this, search engines calculate the value of a website.

·       More than 90% users of the internet in the US search every month. Hence, it becomes the most important place for you to create recognition in the minds of your reader is the search traffic. Without optimization, there is no way your website can retain relevance.

·       Page-titles are the next most important element but after the content. For on-page elements, it is crucial to have effective page titles. When conducting a google search, it is the first thing that appears at the very top of the tab.

·       Importance of persuasive Meta descriptions are not stressed enough. There would be significant improvement in the website performance if the Meta descriptions are kept under 155 characters. To further elucidate, the short preview that is shown to the readers under a link while using a search engine is called Meta description. A well written Meta description will lead to a greater number of clicks without having any influence on the ranking in the search results. Hence with the help of unique Meta descriptions, you can expect an influx in the number of clicks. Matt Cutts, from Google also noted that having no Meta description is better than having a Meta description that is copied from some other website.

·       75% of the clicks are earned by the top 5 results. It is not just enough to be one of the many websites. You need to get into the list of top 5 results which is only possible if you use good content around the keywords.

·       Google+ carries the highest correlation in terms of social factor that determines the SEO ranking. Since social media has become one of the basic modes of communication, search engines have found ways to integrate the social searches in the results of your regular search. Thus, when a social search is conducted, any content which has a social connection with you in any manner gains priority.

·       Search Metrics also measures the amount of presence that is available on the active social media platforms. The contents that are shared socially are found in higher ranks. However, this also brings to us the question of whether the chicken came first or the egg. In other words, do well shared pages end up with a higher rank or high ranked pages are shared more frequently? Although there is no definite answer to this question, it is very apparent that social searches are influential.

Moreover, making a list of desirable keywords which needs to be ranked highly would help you to build your content and make it more shareable.

Summary

SEO content and SEO services have come a long way ever since the evolution of the internet in the late 1990’s. However, at the time of the conception of SEO, the present stature was probably not in much consideration. However, the effort was consistent and that has made all the difference.

Hence, it is also possible for you to gain the attention of researchers all over the world with consistency and conscious choice. A proper combination of optimization of pages, and creation of unique content will surely attract links and hence make your content viable on social media.

It will not happen overnight, mind it. But with every post, your website will also gain visibility, until it is an assured attraction with a promise of quality.