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Client says Arizona massage therapist's 'cuddling' session turned sexual
Client says Arizona massage therapist's 'cuddling' session turned sexual
Anne Ryman

| The Republic | azcentral.com
Cuddle therapy: What you should know
We spoke with a co-founder of Cuddlist.com about what cuddle therapy is and how her company handles complaints about its therapists.
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PHOENIX – In new age America, if you need emotional comfort, you can pay someone to cuddle you .
But where do you complain if a cuddling session goes too far?
A Phoenix woman says it happened to her in May when she visited an $80-a-session cuddle therapist and the session turned sexual. She wound up with the cuddler's nipple in her mouth for five minutes.
She called police, who told her that nothing illegal had happened.
She called a national group that certifies cuddlers. It promptly decertified the cuddler, Susanne Woodward, for breaking its code of conduct.
Finally, she filed a complaint with the state board that regulates massage because the cuddler is also a massage therapist. It's illegal for massage therapists to engage in sexual activity with clients.
But Woodward's attorney, Flynn Carey, argued before the Arizona State Board of Massage Therapy that cuddling is beyond the board's regulatory authority because the woman was a cuddle client, not a massage client.
Carey told the board that if they took jurisdiction of the matter, "you are actually going to be now the massage therapy board and the cuddle therapy board."
The board found no violation of massage practice but ordered Woodward to separate her cuddling business from her massage business, including maintaining separate websites to avoid confusion.
The unusual complaint underscores the limits of state regulatory boards. The cuddling controversy also illustrates how one type of therapy may be regulated and licensed while another, newer concept – that also involves close body contact – is not.
Professional cuddling – essentially paying someone to snuggle in a consensual, non-sexual manner – has been around about two decades. Professional cuddling can be one-on-one or in "cuddle parties," where people wear pajamas, eat snacks, chat and snuggle.
The theory behind cuddle therapy is that people feel increasingly isolated and disconnected. Many were raised in families where platonic touching was uncommon and suffer from "touch deprivation."
Cuddle therapy is designed to make people more comfortable with others, said Madelon Guinazzo, co-founder of Cuddlist, a leading company in the cuddle industry.
There is no professional licensing, but some companies offer training and even certification.
Cuddlist provides online training and certification for those who want to lead one-on-one cuddling. It has a code of conduct. Cuddling is a platonic service, the website says, where everyone must be clothed. At a minimum, they have to wear a tank top and shorts that extend to the mid-thigh.
Guinazzo said that Woodward, the Tempe massage therapist, was “promptly decertified” after Cuddlist received the recent complaint. “It breaks everything in our code of conduct," she said.
She said Cuddlist has since 2015 trained more than 1,300 people in more than 40 states and five countries, and she can count "on one hand" the number who have had to be decertified.
“This is rare, thank goodness,” she said.
Perhaps the most high-profile cuddle controversy involved a Madison, Wisconsin, business called the Snuggle House that advertised an hour of cuddling for $60.
City officials raised concerns about the potential for sexual assaults and a lack of regulations for such a business, even before its opening in November 2013. The owners maintained that sex was forbidden inside the Snuggle House. They installed security cameras as a precaution and had a panic button in each snuggle room.
But after just three weeks of operations, the owners shut the doors. They told the Associated Press that they were sick of the city's harassment and the negative publicity.
In Arizona, the woman who filed the complaint said she began visiting Woodward in April at her Tempe business, Restoration Healing Spa.
Over two months she saw Woodward for four cuddle sessions.
"She told me she would be able to help me with my sexual trauma and help me find my voice," the woman wrote in her complaint to state regulators. "She insisted that it would not be sexual and that clothing would be on at all times."
(The Republic is not identifying the woman because the paper generally does not identify individuals who may have been victims of sexual misconduct. The state massage board also does not identify complainants to protect their privacy.)
The woman admitted in her complaint that in an early session with Woodward, she told the therapist it had always been her dream to be held naked by a woman.
She said Woodward told her she could do that, but that it was outside her boundaries as a cuddlist and "it would have to be between us."
On her fourth cuddle session, the woman alleges Woodward told her, "I can hold you, how you want."
Both woman removed their tops. Woodward told the woman to rest her head on Woodward's breasts, according to the complaint.
"She then told me to suck her nipple," the woman wrote, and the therapist said, "I am channeling nurturing energy to you through my breast."
Then Woodward told her time was up, "but I will give you five extra minutes for free."
Woodward and Carey, her attorney, declined to comment to The Republic. But their 10-page written response to the massage board tells her version of the incident.
Woodward said the client told her in an early cuddle session that the woman was "starved" for maternal, nurturing touch. She said the woman suggested they cuddle without clothing. Woodward responded by telling the woman she would consider the request but it would not be part of her cuddling services and would have to be non-sexual.
In a later cuddle session, Woodward said the woman initiated contact with Woodward's breast and the conduct was consensual.
Afterward, she said the woman smiled, said she was feeling "so good" and thanked Woodward. She scheduled another cuddle session for the next week.
Woodward’s attorney wrote to the massage board that, in retrospect, Woodward recognized she should have declined the request for additional contact and should have set boundaries to prevent the woman from involving herself in Woodward's life.
"Had this been a massage client, she would not have had any contact with the client outside of the therapeutic setting," Carey wrote to the board.
The client said when she got home, the “severity” of what happened hit her, she believes Woodward took advantage of her.
The woman contacted Tempe police, who told her they could find nothing illegal had occurred.
Guinazzo, the co-founder of Cuddlist, said a "fair amount" of massage therapists also work as cuddlists.
In Arizona, the state massage board oversees about 11,000 therapists and has the authority to discipline those who break state laws or board rules.
Woodward, who has been a licensed massage therapist since 2008, has had no discipline before the board. In July, the woman's cuddling complaint against her came before the massage board for review.
Woodward's attorney asked the board to dismiss the cuddle complaint for lack of jurisdiction because the woman was a cuddle therapy client, not a massage therapy client.
Board member John Ortega agreed. He likened the cuddle complaint to a licensed massage therapist who also teaches karate. If a student busted his lip in karate and complained to the massage board, the board would have no authority to act on the massage license, he said.
"We’re not in the cuddle business," he said.
But other board members had concerns that advertising massage therapy and cuddle services on the same spa website could lead to confusion and cause clients to misconstrue the services offered.
The board voted to send Woodward a nondisciplinary letter, ordering her to separate her massage therapy business from her cuddling business and maintain separate websites. The letter becomes part of her state licensing file and, while nondisciplinary, could be factored into future board discussions if she were to receive another complaint.
Other states, like Arizona, don't regulate cuddle therapy, said Guinazzo, the co-founder of Cuddlist. The cuddle industry "is really where massage therapy was 30 years ago," in terms of regulation, she said. But she expects it's only a matter of time before professional cuddling is regulated.
For now, she advises a "buyer beware" approach to hiring a professional cuddler.
“Really interview someone,” she said. “Make sure it’s someone you feel comfortable with and can trust.”
Cuddle therapy is over for Woodward. She told the board in July that she takes her job as a massage therapist seriously and has closed her cuddling business.
"I don’t want any confusion in one area to compromise or define me as a massage therapist," she told them.
Follow Anne Ryman on Twitter, @anneryman.

Part of HuffPost Style & Beauty. ©2022 BuzzFeed, Inc. All rights reserved.
As a woman who's been in the spa business as a therapist and a manager for over five years, I've basically seen everything -- the good, the bad, the downright awkward. Not to mention, like all massage therapists, I put up with a seemingly endless stream of "happy ending" jokes all. the. time.
writer, Editor-In-Chief @ Ravishly.com
Sep 19, 2014, 11:29 AM EDT | Updated Nov 19, 2014
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.
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Part of HuffPost Style & Beauty. ©2022 BuzzFeed, Inc. All rights reserved.
writer, Editor-In-Chief @ Ravishly.com
As a woman who's been in the spa business as a therapist and a manager for over five years, I've basically seen everything -- the good, the bad, the downright awkward. Not to mention, like all massage therapists, I put up with a seemingly endless stream of "happy ending" jokes all. the. time. And while everyone thinks these jokes are hilarious, the reality is that every massage therapist does have to deal with a few sexually... heightened moments with male clients over the course of his or her career.
But let me just say that boners during massage appointments are totally normal. So to all the guys out there: You don't need to be embarrassed. There is no need to dart out of the room. Most massage therapists are professionals and won't just stare at your hard-on. We really don't want you to feel any more uncomfortable than you already are. So just relax -- and know that we are not judging you.
That said , there are some lines that shouldn't be crossed. What do I mean by that? Let me break it down for you...
Wow sir, I see you have an enormous erection! How might I know this? Because you have ever-so-unkindly removed the blanket that was (purposefully) placed on top of you to make certain I am aware of your arousal. And then to add to my misery you want to talk about it!? Ugh. Gross. These little scenarios I'm completely over. You know what I'm thinking during this game of show and tell? That I want to end the service immediately -- and I totally would if I could! Though, if you make this mistake, I'll offer you the chance to take the hint that this behavior is not OK by placing another blanket on top you, all while silently praying that this is where your shameless peacocking display ends. If not, though -- we are done.
No, really, this happens. If a male client is aroused and then his position is switched to lying on his stomach, I have observed ( far too many times) that he might start humping the table. Humping or "purposeful wiggling" -- however you want to term it -- is a sexual act that is awkward and disarming. Who knows how it might end? To be clear, I understand a client's need to adjust himself and possibly rein in his boner if he has one so that the rest of the service can be enjoyed. But please do not hump the table until you are "satisfied." Or else I will have to, you guessed it, end the service -- and no one wants that.
Unless you are having a heart attack or another similar kind of extreme physical episode that renders you unable to use your vocal cords, please do not touch your therapist during your service. Just because I am touching you in a therapeutic manner and sending you healing energy, this does not mean you can grab my legs, arms or try to guide my hands. This is especially true if you are erect, as this will send me over the edge and I will cut our session short. Here's what touching is appropriate: shaking hands before or after your service. And perhaps, if you are an established regular with your therapist, hugs might be acceptable. But this is it.
Do Not Give Directions To Your Penis
If a guy is sporting some wood and asks me to massage his inner thighs or stomach, guess what? I know exactly what you're up to -- and I'm not going to do it. You are fooling no one. Do you think my hand is going to magically start tugging on Little Tommy because you are inviting me to massage around where he hangs out? Uh. Nope . In such cases, I'm totally disgusted and will likely give you a less-than-average-level massage, just so you don't get the wrong idea.
Don't Blow It: Masturbate Before Your Appointment
Just so no one is confused: This is something I am asking you to do. Listen, to be real, clients do ejaculate during appointments and these are the incidents a therapist retraces in his or her mind over and over for eternity. We think: Was there anything that could have prevented this? To my fellow therapists: Please remember that if this happens during one of your services, it was not your fault. Clients: Keep in mind that in the event that you do finish before your session finishes, your therapist isn't going to be able to erase this incident from his or her mind... ever. And generally, the standard protocol is for the client to be banned from returning to the spa ever again. And this probably goes without saying: Everyone at the front desk will look at you like a creep as you weasel your way out the front door. Now how is that for a happy ending?
To be clear, my intention is not to boner-shame anyone. I am just educating the misinformed who think "happy endings" are a real thing -- as 99 percent of the time, this is not the case.
Please, thank you, and come again! (Sorry, after five years of happy ending "jokes," I had to.)
This story first appeared on Ravishly.com , an alternative news+culture website for women.
writer, Editor-In-Chief @ Ravishly.com

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Massage therapists exchange sex for money
The recordings show men and Asian massage therapists having sex on massage tables and receiving graphic sex acts inside a South Florida massage parlor. The videos were captured without their consent or knowl
and last updated 9:11 PM, Mar 28, 2019
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WARNING! The video contains blurred images of the most graphic content.
STUART, Fla. - We've blurred the images, because, in essence, the secretly captured surveillance video is pornography.
The recordings show men and Asian massage therapists having sex on massage tables and receiving graphic sex acts inside a South Florida massage parlor. The videos were captured without their consent or knowledge.
Sometimes the women are clothed. Sometimes towels strategically cover men lying across tables. Sometimes, the cameras, which are hidden inside ceiling tiles, capture men and women engaging in full intercourse.
Each time, the men pay for the sex acts. As a result of the recording, numerous people were charged with prostitution and the spa was shut down.
Sources tell Contact 5 the surveillance video is a few years old, and is not tied to any active cases in South Florida. The video however, illustrates what detectives might witness while executing a "sneak-and-peek" warrant, a legal record which gives investigators permission to install hidden cameras if they meet certain guidelines.
It is the same type of warrant recently used by law enforcement agencies in Palm Beach County and the Treasure Coast to capture more than 300 ‘johns’ on camera, allegedly receiving sex acts inside local massage parlors.
“I think people should be concerned about their privacy, and I think that law enforcement should take every step and every measure possible to ensure a person’s personal privacy is respected. We would only do a video surveillance like this under the most extraordinary circumstances,” Martin County Sheriff William Snyder told Contact 5’s Merris Badcock during a recent one-on-one interview.
Snyder told Contact 5 this was the first time anyone in his agency had executed a sneak-and-peek warrant. Recently unsealed sneak-and-peek warrants filed in Martin County show detectives hope to use the cameras to captures signs of prostitution and racketeering inside the massage parlors.
“There were no covert break-ins by law enforcement to place those cameras. It was all done by a ruse,” said Snyder, who confirmed his deputies posed as repairmen to get inside the spas.
Other agencies quickly followed Martin County’s lead. In total, five agencies participated in the massage parlor bust, each one responsible for spas in their jurisdictions. According to police, cameras were planted in five of the eight spas investigated.
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