Leolist Toronto

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LeoList is a classified site frequented by sex workers. But it has also been linked to four human trafficking investigations in Toronto. Sex worker Jelena Vermilion says shutting it down would make things worse, not better.
CBC Radio · Posted: Feb 08, 2019 7:28 PM ET | Last Updated: February 9, 2019
Day 69:21Classifieds website LeoList linked to 4 Toronto human trafficking investigations - and counting
A website advertising itself as "Canada's classified[s] site" has drawn police attention due to concerns that some of its users might be facilitating human trafficking.
LeoList presents itself as a source for online advertising similar to Craigslist, but it features virtually no listings for furniture, technology or housing.
Check under the "Casual Dating" and "Personals" sections, however, and it becomes apparent the platform is primarily an avenue for sex workers to advertise to potential clients.
Ontario-based sex worker, porn performer and sex work advocate Jelena Vermilion told Day 6 that LeoList's classifieds exterior is likely "a facade."
Toronto police first took note of LeoList in April 2018, following the closure of Backpage.com, according to Det.-Sgt. Nunzio Tramontozzi, who leads the Human Trafficking Enforcement Team.
Backpage, an American classifieds advertising platform, was seized by U.S. authorities on April 6, 2018, following allegations that it played a role in facilitating prostitution and enabling human trafficking.
Tramontozzi said his analysts noticed an "almost overnight" spike in traffic to LeoList following Backpage's closure.
"Now we're seeing more and more victims [of human trafficking] being advertised on that site, and it seems to me … that it's actually taken over from Backpage and is the number one site that pimps are using to advertise the sexual services of the victims they're forcing into the sex trade," Tramontozzi told Day 6.
Over the past several months, Toronto police have charged eight people with multiple offences in four separate investigations. They're alleged to have used LeoList for human trafficking purposes.
Police are expected to announce charges related to two more human trafficking investigations next week, including one involving "a man who purchased the sexual services of a 12-year-old on LeoList," said Tramontozzi.
Tramontozzi confirmed that LeoList is owned and operated by Unicorn Media out of Budapest, Hungary, but it also has a subsidiary near Boston that offers web support to users.
"It is not Canadian," said Tramontozzi.
Day 6 attempted to contact LeoList for comment, but didn't receive a response.
According to LeoList's rules and guidelines, users who suspect any content posted to the website "might be of an underage individual or is somehow connected to human trafficking" should contact law enforcement.
"Once contacted by the proper authorities, we will cooperate to the fullest extent possible," reads the site's guidelines.
"However, we do not have capability to investigate or offer meaningful resolution — if you suspect or believe you have been the victim of a crime — please report it to the proper agency."
Vermilion, who said she generates a chunk of her income by advertising on websites like LeoList, told Day 6 that she and other sex workers view LeoList as a "necessary evil."
"It's not well-liked, I will tell you that," she said.
According to Vermilion, sex workers still mourn the loss of Backpage, because most saw it as a kind of "partner in [the] operation of their work."
"Since Backpage was eliminated … most sex workers … have seen at least a 70 per cent loss of income," she explained.
Despite her concerns about LeoList, Vermilion doesn't believe shutting it down would meaningfully address online human trafficking.
"I think that, in any case of prohibition, we definitely see how forcing people into more clandestine areas just causes more harm," she said.
Vermilion doesn't feel she has enough power to exert influence over the website or its unknown owners, either.
"[Sex workers] don't have a lot of agency, because our work is not decriminalized, we don't have the ability to unionize, and, as far as our ability to demand … to do better, no, we don't have any negotiation power there," she explained.
Larissa Maxwell, director of anti-human trafficking programs at Salvation Army Canada, said shutting down websites like LeoList often makes it more challenging for law enforcement to conduct investigations.
"When you close down a section of one [website], it just moves on to another," she explained.
Instead, Maxwell believes that eliminating human trafficking requires a multi-faceted approach that involves meeting the "core needs" of victims of exploitation.
"[If] they didn't have a place to stay, they have a place to stay with us and it doesn't cost anything. If they had a drug addiction, then we're going to work on harm reduction and potentially, if they want to, work towards sobriety," she explained.
"If they had a mental illness issue, we're going to help stabilize them in their mental wellness, so they can take back power in their life."
To hear the full interviews with Jelena Vermilion, download our podcast or click 'listen' at the top of this page.
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This one goes out to all of our Canadian friends. From Toronto to Vancouver, from Halifax to the Yukon — Canadians share many things in common. We are well mannered, well learned, courteous, civil, appreciative of the fact that if it doesn’t come with real beef gravy it’s not really poutine, and we are also eager to GET LAID. This is why the classified ad site known as LeoList.cc is viewed by some with great hope as a potential source for finding and meeting hot men and women for wild casual sex. After all, LeoList does call itself “Canada’s Classified Site.” What more proof could you possibly need?
Hmmm, a classified site to hookup? That sounds so old school Craigslist, right? Can LeoList really help you to get laid in Canada?
We conducted a review of LeoList and evaluated its performance. Before you start perusing through the ads on LeoList yourself, we suggest you read our review. That way, you will be well informed as to its real potential.
Considering that there are many online dating and hookup sites that do offer excellent platforms to discover and meet real people for casual encounters, a site such as a LeoList, in our opinion, doesn't serve much of a purpose. Being candid, we found LeoList to be completely ineffective unless you are looking for an escort agency directory.
We rate LeoList as a FAIL and would suggest that you seek other hookup sites to get laid in Canada.
First, it is important to clarify what LeoList is. It is not a hookup or dating site in the traditional sense. It is a classified ads site. If you are familiar with Craigslist you will have a clearer idea of what LeoList strives to be. It attempts to be a site like craigslist.
That means that on LeoList you are not only going to find listings for open-minded singles seeking casual fun, you are also going to find listings related to real estate, used vehicles, employment, pets, and other sundry items.
We don’t know about you, but nothing gets us hornier than reading through ads for local garage sales.
When it comes to hooking up and getting laid, the attention on LeoList focuses on their “casual dating” and “personals” categories. Hopefully, the “pets” and other sundry categories are not going to be what get you hot.
We figured that since these two categories — “casual dating” and “personals” — were purposefully set apart by LeoList, that there were going to be distinct differences between them. Upon spending just a few minutes on the site, however, we were able to ascertain that they are practically interchangeable. As a matter of fact, in some cities, the posts under one category also appeared in the other.
Ideally, the personals section is supposed to be where you would find “professional” type company.
This is why the category is divided into female escorts, female massage, male escorts, transsexual escorts, and a further subcategory known as “gigs and jobs.”
The casual dating category is supposed to be where regular folks place their ads for their carnal needs. This is divided into many subcategories as well to accommodate men, women, gay, straight, bisexual, transgender, and even those were only seeking plutonic friendships.
Why anybody would post a classified ad just to find a platonic friend, we don’t know, but that is a topic for another day.
When it comes to the personals and dating sections of LeoList, the people who place ads there or not your everyday guys and gals looking for a little “fun.” Regardless of where our testers registered or signed-in from, over 99 percent of the ads that they found in this section belonged to someone who would rightfully be called a “pro.”
In other words, LeoList is crawling with escort services. While that is definitely one way to hook up, that is usually not what the majority of people are looking for when they are thinking about a no-strings-attached casual encounter.
All of our testers reported a very similar user experience.
On LeoList you can browse through the site whether you are officially registered on the site or not. When you browse through the ads you will find that each will consist of images of the person, a few words describing the service that they are offering and contact information —usually in the form of a telephone number and sometimes an email address.
This means that you can make contact with the person who places the ad directly. LeoList also offers the option of sending a message to the person via their internal messaging system.
In the upper portion of the LeoList platform, in the navigation bar, you can find two options. One is called “ads” and the other one is called “directory.” Under the ads section, you will find the classified listings that have been left but not vetted by LeoList itself. In the directory section, you will find a very similar set of listings, however, the authenticity of the poster has gone through a review process, albeit a rather simple one.
In order to post a listing in the directory section, the person submitting it must upload five images to LeoList in which they are holding up a sign with a handwritten legend that read, “LeoList.” We know, that’s not much of a test, but at least it’s something.
Unfortunately, the further our testers probed LeoList, it became increasingly obvious that it is entirely ineffective when it comes to finding like-minded adults for casual sexual fun. At best, LeoList can be relied upon solely to find the services of paid escorts. By our standards, paid escorts are not real world hookups or casual encounters.
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