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Форум LegalRC — все из жизни RC, легальных курительных смесей и порошков

Username or Email Address. Remember Me. Forgot your password? Reset it here. Part of running your own law firm means learning how to run a business. In law school, lawyers are often only taught law, not the business of law. To run your own successful law practice business, you will need to become an expert at client intake, bookkeeping, managing an office, and marketing, among many other things. Learning legal marketing is arguably one of the most important skills you need to develop when you first start your law firm. Successful legal marketing helps you stand out from the competition and puts your firm out there for potential clients to more easily find you. Strategies are long-term approaches to achieve your goals and tactics are short-term tools and methods to reach your goals. Strategies are more general, whereas tactics are more specific. Plans are how you execute your strategies and tactics to achieve your goals. Having all three also helps you visualize your marketing goals better. Your strategy to achieve this may be to focus on improving your SEO. Your tactics in pursuing this could include link building. Your plan will be making measurable steps to build more links to your website, for example wanting to list your website and business in as many legal directories as you can. Before you can start developing marketing plans for your law firm, you will need to build a legal marketing toolkit. Your marketing toolkit should at least include your brand and brand guidelines, client personas, an idea of what your marketing funnel will look like, and a strong website. The first tool in your legal marketing tool kit should be your brand. How do you want people to view your law firm? What kind of brand experience do you want people to have? Beyond that, you want to think about the image, style, and voice you want to convey and how you can convey that consistently. So make sure your brand and future calling card is reflective of you, your practice area, and your personality. After developing your law firm brand, you will need to know who you will be marketing to. A client persona is that composite. It is a description of an ideal client for your law practice. You should create at least one persona for each service you provide to help you craft more targeted marketing for your services. You can do this on your own, or with help from your staff and clients. Give each persona a name, write down their qualities, and share it with your team. Knowing who your ideal clients are—and what they struggle with and what motivates them—will shape your website, its content, and your overall marketing strategy. It can be broken down into three stages:. Your marketing funnel will be based around your client personas and how they approach each stage of their journey. You should also add a practice area page that lists the services you offer, a page that lists your mission and values , client testimonials, a blog , case studies, or even a FAQ to your website, among other pages. Pages that provide visitors more information about you as a person and your law practice help build trust and establish your authority before you even meet your new clients. But how you promote your law firm depends on your marketing goals. For example, if your goal is to increase traffic to your website, you will want to measure how many visitors go to your website and how they got there. Some useful tools to measure your metrics and results include Google Analytics , which help you see how many people have visited, viewed, and exited pages on your website. It can also track downloads, how long visitors stayed on your website, and other website engagement metrics. Social media channels have their own reporting systems to measure engagement, though you can use social media management systems to consolidate those stats into a single source. You can also use CRMs to gain insight into your marketing efforts. To get those metrics to measure, there are a number of online and offline ways to market your law firm and drive traffic to your website. SEO is search engine optimization. There are a number of factors that go into best SEO practices, including keywords, links, local SEO considerations, and metadata. Also known as pay per click , these are online ads you pay for when people click on them. The most famous example of these is Google AdWords, which are the ads you see at the top of your Google search. One important thing to note with PPC ads or any ads you put online or in an email newsletter, is that they should always link to a designated landing page that is specific to the ad you are using. Your landing page should reflect what your ad offered. Social Media. Social media can be used to engage with and learn more about your clients, colleagues, academics, or really anyone on a more genuine and personal level, whether organically or through ads. For attorneys, we recommend that you at least be on Facebook, Twitter, and LinkedIn. But if your clients are found on Instagram, Snapchat, Pinterest, Tumblr, or Reddit, you should consider having accounts there too. Legal Directories. Some directories are free to list yourself, others are paid. Google My Business. You should also claim your Google Business profile. Given the amount of people who search for attorneys through Google over legal directories, claiming your Google Business profile is an important way to get noticed online. By keeping your profile updated, getting and responding to reviews for your firm, and adding a FAQ section to your listing can help boost your SEO, helping you get more visibility in SERPs. Email Marketing. Email marketing is a great way to generate new and repeat business. You can create ads, newsletters, notifications, and other emails to send to those on your segmented lists. Guest Posting. Guest blogging is another great way to help generate traffic to your website. Offline, or traditional, marketing can comprise of billboards, tv and radio ads, business cards, posters, snail mail advertising, and sponsoring summer T-ball teams. Success in your content marketing plan will be defined in different ways at different times. Setting up and reviewing your goals regularly will help you keep better track of your results and measuring your ROI. Your goals may change from increasing awareness of your law firm, to increasing traffic to your site, to increasing the number of potential clients from your website, demonstrating your expertise, or creating relationships with strategic partners. Of course all this marketing is great, but you have to have a way of closing the deal, of selling your services, so to speak. Keep improving the calls-to-action on your website. Have a form readily available when people want to reach out to you. Make sure your ads are performing the way you want them to. Consider syncing your website to a CRM so you can track and follow up with leads that fill out your forms. Legal marketing is a marathon, not a sprint. Just remember, your marketing efforts have been to attract your ideal client, not any client. Developing and working on a legal marketing strategy and plan takes time and effort, especially if you want to do it well. Check out our Law Firm Website Designers and SEO Services Providers portal for a list of vendors we think could help you out with digital and offline marketing or branding. If you want to take a stab at developing your own legal marketing plan , check out our blog posts and podcast episodes below to learn more about just how to do that. Click here to set up a time to learn more. Log in to Lawyerist. Register here. Join Lawyerist Insider Back to login. Enter Password Confirm Password. United States Canada Other. Pick one. Best Law Firm Websites. Law Firm Branding. Law Firm Content Marketing. Law Firm Marketing Plans. Social Media for Lawyers. Page edited by the Lawyerist editorial team. Last updated March 20th, Platinum Sponsors.

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