Lebon G. "Kitlelerin Psikolojisi"
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Organize bir kalabalık, halkların hayatında her zaman büyük bir rol oynamıştır. Bu kitapta Fransız sosyolog, insan kitlelerini manipüle etmeye yönelik teknolojileri, fikir ve düşünceleri aşılamanın basit yöntemlerini ve ilkelerini anlattı. Yazarın çok sayıda seyahat sırasında kitlelerin psikolojisi (ırk) ve kalabalığın psikolojisi hakkında vardığı sonuçlar özetlenmektedir. Çalışma, bireysel davranışın en önemli nedeni ve tarihsel olayların nedenleri olarak halkların psikolojisini ve grupların psikolojisini anlatıyor. Bu çalışma aynı zamanda modern dünyayla da ilgilidir, çünkü makalenin hükümlerinin çoğu modern reklamcılık ve politik teknolojilerin temelini oluşturmuştur.
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