Lead Creative Strategist

Company: Prosana

Most shapewear brands are drowning in SKUs, chasing every trend, hoping something sticks. This one went the other way: fewer products, built with actual purpose, and it's working. Doing seven figures a month right now and on track for five million a month by year end, the founder is ready to bring in a senior creative leader who can mentor the existing team, lead the day-to-day creative function, and give him the confidence to step back from being the team's bottleneck.
You'd be walking into a brand that's already found its winning formats and is now looking for someone to take the ceiling off.
This is a full-time, remote contractor role.
WHAT'S IN IT FOR YOU
* Real ownership from day one. You'll bring your own ideas, challenge assumptions, and quickly earn more responsibility as trust is built.
* A team to lead, not just a role to fill. You'll run daily syncs with the Creative Strategist and Junior Creative Strategist, shaping how they think about testing and concepts, not just reviewing their work.
* Performance bonuses tied to what you actually control. Earn on top of your base when your creative pushes ROAS meaningfully above breakeven.
* A brand that still moves like a startup. Ideas get tested fast, there's very little bureaucracy, and you'll see the impact of your work in the numbers within days.
* A growth path built with you. As the brand scales toward its next revenue milestone, this role is positioned to grow into managing a bigger creative team.
WHAT YOU'RE GETTING INTO
* Lead the day-to-day creative strategy across Meta, building on what's already working while constantly pushing for new winning concepts.
* Run daily calls with the Creative Strategist and Junior Creative Strategist, setting the standard and coaching them toward stronger output
* Dig into research and buyer psychology to keep the pipeline of new concepts fresh, especially net new ideas, which has been the brand's toughest nut to crack
* Review and give feedback on edits submitted by video editors, keeping quality consistently high
* Build and prioritise a testing roadmap that balances volume (35 to 45 concepts a week currently) with actual quality
* Work directly with the founder, translating business goals into a creative strategy that gets there
* Set the tone for what "good" looks like on this team, since you'll effectively be training the next generation of strategists
WHO YOU ARE
* You have 3+ years of experience working with DTC brands, ideally consumer or fashion-adjacent
* You have a genuine understanding of direct-response marketing, not just creative theory
* You thrive in fast-moving environments and naturally take ownership without waiting to be told what to do
* You have an exceptional work ethic and enjoy building alongside a team that's constantly pushing to improve
* You've driven measurable ROAS improvements through creative testing, and you can back that up with real numbers
* You come from a copywriting or marketing background, and you understand what makes people buy
* You're comfortable owning testing volume and quality at the same time, not sacrificing one for the other
* You're proactive about net new ideas, not just optimising what already exists
* You take responsibility seriously and communicate clearly, especially when things aren't working
* You want to lead, not just execute, and you're excited by the idea of mentoring a small creative team
* You're able to commit fully to one brand; this role isn't a fit if you're juggling other clients
Bonus if you've:
* Worked in fashion, beauty, or a similarly aesthetic-driven vertical
* Experience building or mentoring a creative team, not just doing the work solo

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