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Magazines for teenagers – like the word teenage itself – are an invention of the 1950s and early 1960s. Honey under Audrey Slaughter is regarded as the title that set the trend in the UK, along with its younger spin-offs such as Petticoat. Teen magazines became a big-selling sector – Emap's Smash Hits sold 500,000 copies a week in the mid-1980s – but changes in demographics (in 1990, the number of 17 to 24-year-olds was forecast to fall from 7m to 6m by 1995) and the way teenagers spend their money (even though they had more cash) led to casualties because titles faced competition from the web, computer games, mobile phones and social media. The number of teen magazines with ABC sales figures give a measure of the decline:
Yet there was hope! Egmont launched We Love Pop in 2011, aimed at girls aged 13 to 15 (sales of 26,615 in 2017).
The teenage sector can be divided into:
Table 1 gives the sales figures for the core titles in 1988. Table 2 gives the biggest selling titles in 2010 and 2008. Table 3 lists all the titles on this page with details such as publisher and launch (closing) date.
Teen titles have frequently been condemned for encouraging sex at an early age, but since 2005 education officials have encouraged teachers to use magazines in class to help teenagers discuss their problems. The PPA ran a Teen Magazine Arbitration Panel (TMAP) as a self-regulatory body to ensure that the sexual content was presented in an appropriate way.

19 - magazine for women in their late teens. The cover above is from 1977


IPC SouthBank, monthly, 1968 – May 2004
Young women’s glossy aimed at 16- to 19-year-olds. The established magazines in this sector all steadily lost sales after 1980. 19 was the last survivor of the three big IPC titles: Honey merged with 19 in 1986 after circulation almost halved in five years; a similar fate befell Look Now in 1988. These mergers helped 19, but its sales were still down by about a fifth in 1990 over the decade. When it finally closed, IPC said: 'Over the last few years, the face of the teenage market has changed. The boundaries between the teen market sub-sectors have become blurred and sales patterns suggest that readership at the older, young women’s end appears to have migrated to the fashion and celebrity markets.' Final editor was Helen Bazuaye. The publisher launched Teen Now, a spin-off from its celebrity weekly Now in spring that year and in March Emap had closed The Face and J-17 (Just 17).
IPC profile
Teen sector in distress

Aneka Yess! cover from 10-23 December 1999
Fortnightly teen title for girls. Stapled title that uses better quality, coated paper for outside pages and poster centre spread.

First issue cover of B in June 1997, which wanted to attract older Sugar readers
Attic Futura (North South) / Hachette Filipacchi UK. Monthly. June 1997 – March 2006
Attic Futura and North South put £1m behind the launch of B, which was designed to take up older Sugar readers (£1.80). It covered fashion, beauty and lifestyle and went up against Emap's Minx. It was edited by former Sugar editor Jo Elvin with a target readership aged 16 to 22.
HFUK gained control of B when it took over Attic Futura in August 2002 for £40m. The company suspended publication in March 2006 after falling sales – the July to December ABC 2005 circulation figure fell by 10% to 150,536.
HFUK profile
Emap Metro. Fortnightly / Monthly. 14 Mar 1990-
Music-based youth title youth title launched with a print run of 150,000 copies – which was increased in July after the company said the first issue had sold out.
The launch was designed to strengthen the group's share of the teenage market. It came out as a monthly, going fortnightly – to alternate with pop title Smash Hits – on April 11. It focused on TV, music and film celebrities and cost 60p. Big sought out the same age group as Smash Hits, with an average age of about 15. It was promoted in Smash Hits and Just Seventeen.
The managing editor was Bev Hillier, a former Just Seventeen editor; editor David Bostock had been art editor of the same title.
Emap was aiming for an average 120,000 sales in the first year. In the first half of 1991, sales were at 257,584, while the company's Smash Hits fell 24.4 per cent year-on-year to 420,239. Dawn Bebe appointed editor in 1993; she went on to launch Bliss in 1995 and edit New Woman in 1996 (where she instigated a Weird Willy spot).
Relaunched in December 1999 with the Back Street Boys on the cover and the tag line 'Closer to the stars'.

'Really smutty' Bliss followed IPC's Mizz to Panini in 2003
Emap/Panini UK. Monthly. June 1995-2014
It's Bliss was Emap's response to Attic Futura's launch of Sugar. It was marketed as a ‘younger sister’ to Emap's Just 17, looking for readers aged 12 to16. The first issue of It's Bliss cost £1.30 for 116 pages – with a free horoscope magazine in a carrier bag. Dawn Bebe was its editor. A free copy was attached to the March 15 issue of Just 17 and the March issues of Big and Horse & Pony, giving an initial print run of 760,000. Emap invested heavily in the title, including TV advertising in autumn 1996, to catch market leader Sugar.
In 2002, editor Helen Johnston relaunched the title (£1.75; 240 pages) in A5 format with a cover gift of a see-through plastic shoulder bag.
In 2003, Amy Astley, editor of Teen Vogue in the US, said she was shocked by UK titles such as Bliss. 'They are really bad,' she told the Observer newspaper. 'They are really smutty. They have a real focus on sex and that's not what we are doing at all. That is not our focus.' Astley, whom the article by Paul Harris described as a 'protegee of legendary Vogue editor Anna "Nuclear" Wintour', produces a fashion-based title with a no-sex rule.
In December 2006, Panini bought the title from Emap with sales at 151,729, having bought Mizz from IPC in March. Both teen titles had seen substantial falls in sales in the previous year, which was put down to competition for teenagers' money from other media and the switch to web and mobile-phone based products. At the end of 2008, sales had dropped to 107,112.
Emap profile
Panini profile


Blue Jeans – issue 14 in 1977


Blue Jeans – issue 568 in 1987
Blue Jeans [closed]
DC Thomson, Dundee. Weekly. March 1977 -?

Chatterbox [closed] Back to top
BBC Magazines, London. Fortnightly. March 1995 -?
The BBC was seen as trying to develop a new niche with the launch of two fortnightly titles for the younger, 'no boys' end of the youth market, Chatterbox and Girl Talk, which sold about 86,418 and 80,044 copies respectively.
BBC Magazines profile
Clothes Show – cover from spring 1988 with newsreader Selina Scott on the cover
Clothes Show [closed]
BBC Magazines, London. Monthly. 1984?- December 1997
First of the modern BBC-related launches. Originally this style magazine was licensed by the BBC to a small London publisher, Focus Publishing. It was based on the TV series of the same name fronted by Jeff Banks and aimed at 16-to 24-year-olds. In 1990, Focus folded, but it had shown the way for the BBC. The title was taken over and revamped by BBC/Redwood but never fully accepted as a BBC brand. When it closed, Clothes Show was seen as struggling to compete against Looks, 19 and Sugar, selling 150,494 copies a month, a figure down nearly 3% on the previous year. The publisher felt too much money would have had to be invested to hold that circulation. Sugar's sales had increased 31% to 474,104.
BBC Magazines profile
First issue cover of Cosmo Girl! The magazine came with a set of Eminem stickers
Cosmo Girl! UK [closed]
National Magazine Co., London. Monthly. October 2001-September 2007
Celia Duncan was chosen as editor for the UK version (£1.49; 148pages) of this teenage lifestyle title, which had been launched in the US in 1999. The magazine has the tagline: 'For fun, fearless teens.' The launch issue came with Eminem stickers and cover lines included '85 favourite celebs' and '176 fashion and beauty finds'. In 2007, NatMags chose a new name, Jellyfish, for a digital teen magazine rather than sticking with the Cosmo Girl! brand. The digital title and Cosmo Girl! were closed at about the same time, though it did outlive rival Elle Girl. The US version was distributed in the UK until it closed in 2008
Nat Mags profile
Date [closed] Back to top
Odhams, weekly, incorporating Picturegoer, 1960-?
Date was printed by Odhams (Watford) for Odhams Press, Long Acre, WC2 and the editorial office was at 189 High Holborn, WC1. It cost 5d for 40 pages, measuring about 12in by 9in. Regular features included a ‘Coffee Club’ hosted by Sylvia Lamond and the 'Jean Age Beauty Club'.

Elle Girl magazine first issue cover. Hachette's magazine 'for girls who love to shop' lasted four years
Emap / Hachette Filipacchi UK, London. Quarterly. Autumn 2001 – autumn 2005
Fashion-based title 'For girls who love to shop' (£2.20; 132 pages; editor Sarah Bailey for the launch issue). Aimed for the12 to 17-year-old girl market backed by a £1m marketing budget. The first issue came with a fashion vest (in cool black or lipstick pink) plus stickers.
Emap profile
HFUK profile

The Face: style bible of the 1980s. This 1986 cover is of Isabella Rossellini, who had appeared in David Lynch's Blue Velvet
Wagadon/ Emap. 1980 – May 2004
Nick Logan launched The Face in 1980 using his own money after Emap turned the idea down. Iconic design by Neville Brody. Strong music base; developed to embody cutting-edge youth culture in the 1980s. Emap bought the title in 1999, along with Arena, from Nick Logan's company Wagadon. The closure – along with that of J17 - was blamed on the changing marketplace and falling sales.
Background to The Face launch
Emap profile

Girl - 22 February 1964, still in a comic format Girl - 12 September 1964. Sultry-looking Bobby Shafto was on the front and the Hollies on the back Girl - issue 225 from 1 June 1985
Girl - relaunch numbered from 1 (4 May 1988)
The redesigned 12 September issue ran similar contents, but Belle & Mamie were moved from the cover to the centre-spread. On the back was a poster of the Hollies and the double-page colour poster was Freddie and the Dreamers. On the front, the singer is called Bobby Shaftoe; inside, he is (correctly) spelt without the 'e'.
IPC, London. Weekly. 1980 – ?
The second version was launched in 1980 as an A4 magazine.
IPC profile

Girl Talk Back to top
BBC Magazines, London. Fortnightly. March 1995 –
The BBC was seen as trying to develop a new niche with the launch of two fortnightly titles for the younger, 'no boys' end of the youth market, Chatterbox and Girl Talk, which sold about 86,418 and 80,044 copies respectively.
BBC Magazines profile
Hi! in October 1975 had absorbed Petticoat. The editor was Bill Williamson. It cost 10p for 40 pages

Columnist Sally O’Sullivan went on to become editorial director of IPC and was married to Times editor Charlie Wilson
Columnist Richard Barber became editor of Woman's Own and OK!

A4 title aimed at young women. It was printed on coated paper for the colour pages and used cheaper, uncoated stock for the rest. It took over stablemate Petticoat in early 1975.
The issue shown here featured Back Chat by Richard Barber, who was later to become editor of TV Times, Woman's Own, Clothes Show and OK! Also, the Sally’s Scene column by Sally O’Sullivan – later editor of Riva, Options, She, Harper's and Queen and Homes and Gardens editorial director of IPC; and founder of Cabal.
Clockwork Orange's Malcolm McDowell was the main interviewee but the main focus was clothes and beauty.
IPC profile
Emap was also investigating the men's market but rather than a general interest magazine launched music title Q for men aged 18-30.
IPC profile

Honey from 1964. The main cover line read: 'A girl's best accessory is a man' diagonally across the page on to Caine's shirt collar
Honey [closed]
Fleetway/IPC, monthly, Apr 1960 – September 1986
Seminal fashion magazine for young women in the 1960s and 1970s. Regarded as the first teenage magazine. Launch editor was Audrey Slaughter (though only writers credited) for Fleetway Publications Ltd (Fleetway House, Farringdon St., London EC4). David Bailey did the cover shot for the Nov 1962 issue. Tag line first introduced in Oct 1960: 'For the teens and twenties.' By 1962 this had become: 'Young, gay and get-ahead.' The magazine took over Woman & Beauty in 1964 and at its height sold about 250,000 copies a month. Sales slid in the 1980s with the Jan-Jun 1980 figure of 214,349 falling to 158,438 for the same period in 1982, a drop of a quarter. In May 1986, IPC announced its closure and it was merged into 19. September was the cover date on the last issue, which featured an article on the best of Honey and promoted it as a 'collector's item'. The Times quoted publisher Heather Love as saying that the main reason for the closure was the lack of co-operation from the staff with new editor, Glenda Bailey. She had been appointed in January to give the magazine a new direction. Bailey later went on to launch Marie Claire. Back issues are sought after on eBay and regularly fetch good prices, particularly pre-1970 copies.
IPC profile
Contents included TV, pop, film and gossip. Each issue came with a 'high value' covermount, such as cosmetics, clocks or stationery. It also came with a 26-page cartoon magazine called Extra!, which carried cartoons and photo stories covering the BBC's TV soap Eastenders and bands such as McFly.
In May 2007, BBC Magazines announced it was to close It's Hot, saying it had become unprofitable.
As the table below shows, it was one of the weakest titles and sales had fallen by 11% over the previous year.
BBC Magazines profile


Just Seventeen – 17 Dec 1986

Just Seventeen – 21 Dec 1988. Cover lines included: 'What's on over Crimbo?' (a TV guide); and 'The morning after: what to do when you've gone too far'
It went up against IPC titles Oh Boy and My Guy but the presentation and design was far better. Hepworth claimed that the editorial was not as patronising as other teen magazines. Just Seventeen also had the advantage of being able to offer a 10-day lead time for advertising, far shorter than other magazines.
Just Seventeen quickly established itself as the market leader until the arrival of Sugar in 1994 and sales slowly fell until it closed in 2004.
Emap announced the closures of J-17 and The Face at the same time. Just Seventeen built the market for general interest teen titles. Both closures were blamed on the changing marketplace causing sales to fall.
Emap profile

Last issue of Jackie (3 July 1993) featured TV actor Jason Priestley (Brandon Walsh in Beverly Hills 90210) as the centre-spread pin-up and features about boy band Take That and actor Brad Pitt
Colour pin-ups of pop and film stars of the day were at the heart of the title, along with 'dreamy picture love stories', which evolved into photo strips, fashion and beaty shoots and the cathy and Claire problem page. At its height, Jackie sold 1.5 million copies a week.
The last issue (50p) had actor Jason Priestley as the centre-spread pin-up; a feature 'Just mad about Brad [Pitt]'; and 'Take That: then and now'. It also carried a double-page promotion for new fortnightly Shout (at 75p), which the (unidentified) editor said would fill the 'Jackie gap'.
Former staff include journalist and broadcaster Nina Myskow and Tracy Beaker author Jacqueline Wilson.
In April 2007, a BBC2 documentary, Jackie Magazine: A Girl's Best Friend, revealed that newsreader Fiona Bruce had modelled for its photostrips. Also, she regularly talked to a David Cassidy poster pinned on her bedroom door. Other television presenters with a passion for the title included Martha Kearney, Trisha Goddard and Anthea Turner.
DC Thomson profile
First issue of Jellyfish (17 April 2007)
NatMags launched Jellyfish as a teen product but repositioned it for 18 to 25-year-olds in June, after the closure of Cosmo Girl! The publisher cited distribution problems, with the email meeting spam filters and firewalls. The Guardian quoted NatMags chief executive Duncan Edwards saying Jellyfish failed to find a sustainable business model.
National Magazines profile
Kick!
Attic Brand Media, London. Monthly (13 a year). 2006-
Six to 14-year-old boys and girls
Football features, news and gossip for readers aged six to 14.

Live and Kicking last issue
Last issue of L&K bagged with a make-up bag and the first issue of It's Hot

Live and Kicking [closed] Top
BBC Magazines, London. ?- April 2002 (issue 103)
Spin-off from Saturday morning TV show of the same name. Declined alongside the show's popularity, suffering a 30% drop in sales over 2005. It's Hot was launched to replace the title. A sample issue of It's Hot was given away with Live and Kicking, which was folded into the new title
BBC Magazines profile
LM (Leisure Monthly) [closed]
Newsfield, Ludlow, Shropshire. Monthly. January 1987-?
Short-lived male lifestyle title from computer magazine publisher. A free, 78-page edition was used to promote the launch, with the first issue set to go on sale on 15 January 1987. The editor was Roger Kean.
Newsfield profile

Looks at the peak of its sales in December 1992
It was an immediate success with a first ABC figure of 137,017.
Burns left in July 1988 and took up a launch editor post at contract publisher Redwood on BBC Holidays 89. Morag Prunty took over the editor's chair.
For the main teen titles in 1988, see Table 1.
In 1989, Mandi Norwood was appointed editor of Looks. However, by January 1991 she was in the editor's chair at Company, taking over from Gill Hudson.
By 1992, Looks was selling 231,083 but this was the peak of its sales. In December 1997, Emap Elan repositioned the title in an attempt to boost sales, which had fallen to 151,000. Eleni Kyriacou became editor. The magazine was redesigned with more emphasis on celebrities and reader make-overs. Publishing director Delyth Smith said the approach was driven by changes in the teenage magazine market, with the success of ‘baby glossies’, such as Emap's own It's Bliss and Futura's Sugar. In December, BBC Magazines announced the closure of its TV spin-off style magazine, Clothes Show. Earlier in the year, Emap had relaunched Just Seventeen as J17, taking it from weekly to monthly.

Mad About Boys first issue with blow-up, heart-shaped picture frame
Mad about Boys [closed] Back to top
Planet Three Publishing Network, London. Monthly. February 2001 – ?
Editor Zia Allaway launched this title for young teens, which came with a blow-up heart-shaped picture frame as cover gift (£1.50; 32pp). 'Look delish for your first date' was the main cover line. It was a stapled, self-cover magazine.
BBC Worldwide, London. Monthly, 1996-2001. Weekly, 2008-
The BBC launched Match of the Day magazine in 1996 as a spin-off from the Saturday night TV series. It was a monthly for adults, but closed in 2001 w
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