Latusi

Latusi
Università di Parma | UNIPR · Department of Economics and Management
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Department of Economics and Management Parma, Italy
The purpose of this study is to investigate multiple store patronage. Specifically, the aim is to relate the number of stores patronized to a set of consumer characteristics and market structure factors, according to a cost–benefit approach. Data from a sample of 1000 shoppers indicate that only few consumer characteristics impact on multi-store pa...
Purpose
The purpose of this paper is to investigate the effectiveness of highlighting the geographical area in question – through either pictorial or pictorial-textual formats – in print-advertising messages for European Union geographical indication (GI) quality-labelled products.

Design/methodology/approach
A 2×3 between subjects factorial desig...
Purpose
The study develops a decision support system for the spatial distribution of store flyers, identifying a number of factors related to the demand and the competition influencing the complexities of their allocation to the target population.

Design/methodology/approach
The model was developed incorporating the insights found in existing mark...
The chapter proposes a humanistic perspective in managing destination development through stakeholder cooperation and networking. The case of the Seven Sisters (Piedmont, Italy) is analyzed through an explorative research, with the aim of understanding the advantages and difficulties of cooperation among small-scale cities in slow-tourism developme...
The chapter investigates the topic of happiness and quality of life in the slow-tourism context, with specific reference to the pilgrimage tourism phenomenon. The Camino de Santiago and the Via Francigena are analysed through explorative research with the aim of understanding the effects of pilgrimage on individuals' levels of well-being and its im...
The study aims to enrich the knowledge on the consumer's decision-making process towards fair-trade products. Starting from Theory of Planned Behaviour and Norm Activation Theory basic assumptions, the systemic effect of awareness of consequences, emotional empathy, attitude and personal norms on purchase intention is considered. The empirical rese...
Concerns related to the expanding industrial use of palm oil are evident in the marketplace. This paper investigated the consumers’ response toward product packs showing different palm oil-related claims: “palm oil free”, “with sustainable palm oil” and “no claim”. A mail survey with a sample of 191 Italian people was conducted. A between subjects...
This study aims to examine the effectiveness of the communication of the region of origin – through either pictorial or pictorial-textual formats – in print advertising messages for wine bearing a GI label. An experimental design was used to manipulate the region of origin presentation in print advertisement (absent vs pictorial vs pictorial-textua...
This study extends prior research on sexual appeal advertising by developing a model of consumer responses to explicit sexual stimuli conveyed through different expressive styles (artistic versus provocative). A between-subjects experimental design (N=369) was conducted. The theoretical model includes ad-, brand- and behaviour-related variables. St...
Concerns related to the ethical issues are evident in the increasingly socially conscious marketplace. This paper investigated the importance of fair-trade communication activities in the buying decision-making process. The role of empathy in influencing the willingness to pay (WTP) and the purchase intention (PI) was also explored. A mail survey w...
The purpose of the study was to examine the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a GI label.
An experimental design was used to manipulate the region of origin presentation in print advertisement (absent vs pictorial vs pictorial-textual) while measuring participant’s attitude tow...
Purpose
– The study investigates the cross-format shopping behaviour in the apparel sector. The purpose of this paper is to relate the number of store formats patronized to a set of consumer characteristics under a unifying theoretical framework emphasising cost-benefit analysis.

Design/methodology/approach
– The research involved questionnaire te...
The paper investigates the contribution of a specific type of PLs, namely Premium Private Labels (PPLs), to store loyalty, intended in a conative perspective. This is done by also considering the main antecedent of store loyalty, that is customer satisfaction, and commitment with the store.
The research consisted in a survey conducted by administer...
The cross-shopper: Multi-format patronage patterns in the grocery sector - The purpose of this study is to investigate cross-shopping behaviour between store formats for grocery purchases. Specifically, the aim is to relate the number of formats patronized to a set of consumer characteristics, according to a cost-benefit approach. Data from a sampl...
Purpose
– The study aims to investigate the impact of store flyer characteristics on store performance for different formats (hypermarket and supermarket) and customer segments (additional and regular shoppers). Specifically, the paper tests propositions on how flyer duration, variety of featured purchasing options, the category and brand mix on fe...
Obiettivo del paper: L’articolo indaga il ruolo che la fedeltà alla marca commerciale, la sensibilità al prezzo e quella alla promozione svolgono nel predire l’acquisto di un’offerta innovativa nel retail grocery, ovvero: i prodotti e servizi extra-core a marca insegna (PSEx).
Metodologia: Ai dati ottenuti tramite un’indagine campionaria in-store s...
The study investigates consumer mobility among store formats in the apparel purchasing process. The aim is to relate the number of visited store formats with a set of consumer characteristics. The results of a survey conducted with a sample of 951 consumers indicate that only some demand-related characteristics impact on consumer mobility. Among th...
This paper investigates how consumers evaluate price differentials within brands across competing stores and the influence of prior beliefs on price perceptions. We investigated price frequency advantage and price magnitude advantage to determine their relative influence on consumers' perception of the total value offered by two 'blind' competing s...
The paper analyses the factory outlet centre format from a consumer-based perspective. On
the one hand, given the first maturity of the format, the paper investigates the differentiation
of customers’ motivations and buying behaviour, in front of different centres’ positioning and
offer profile. On the other hand, in the present context of economic...
The management of seasonal changes in retailers’ assortment policy - The paper analyses the management of seasonal changes in retailers’ assortment policy. By analysing the weekly sales of over 300 product categories, a methodology to classify product categories based on the seasonal evolution of sales is proposed. Retailers’ capability to adapt th...
Marketing of local certification marks. The experience of typical products in Lombardia - The paper analyzes the policies promoted by local authorities to foster agrifood products through collective mark indications. Their efficiency and potentials have been evaluated by conducting a consumer survey in Lombardia. The choice of this region was mainl...
New trends in retailers' communication strategies - The paper presents the results of a research aimed at analyzing four main aspects related to the communication strategies of grocery retailers in today’s macroeconomic context, characterized by a drop in consumptions. First, the reasons of the widespread tendency to abandon image communication in...
Department of Economics and Management Parma, Italy
Department of Economics and Management
Department of Economics and Management
Best paper at the International Marketing Trends Conference 2015
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About. Opened in December 2008, L'Artusi is named for Pellegrino Artusi, (1820-1911) and his self-published cookbook La Scienza in Cucina e L'Arte di Mangiare Bene (The Science of Cookery and the Art of Eating Well). L'Artusi presents a modern take on traditional Italian cuisine, combining comfort and creativity.
Latusi Funerals Provides Affordable Funeral Cover and Quality Burial Services To Honour Your Loved One. Shop 25 Busy Corner Mall, 22/2568 Chameleon...
S. Latusi Manuela Raimondi This paper investigates how consumers evaluate price differentials within brands across competing stores and the influence of prior beliefs on price perceptions.
At Latusi Funerals, we assist families with the important decisions and practical arrangements that come with saying goodbye to loved ones.. Although we are a young company, we have earned a reputation for managing every detail with sensitivity and empathy.We make sure there is personal supervision at every step to make sure you get the best care during a difficult and often stressful time.
For over 10 years now, L'Artusi has brought craveable Italian food served with a warm, friendly vibe to the West Village. Executive Chef Joe Vigorito, Pastry Chef Janée Humphreys, and Beverage Director Anncherie Saludo share their expertise in Italian cuisine and Epicurean Hospitality. Featuring refined rustic cuisine, L'Artusi offers guests an a la carte dining experience within a safe ...
Verkkotunnuksella ei ole aktiivista web-hotelli palvelua. Lisätietoja.
Lautsi then appealed to the European Court of Human Rights on 27 July 2006. On 3 November 2009, a Chamber of the Second Section of the Court declared that there had been a violation of the European Convention on Human Rights. This decision caused uproar in Italy. Lautsi declared that she had received threats and had been a victim of vandalism ...
B'artusi is an intimate Italian spot offering small plates and drinks in West Village. From the team at L'Artusi.
Lartusi on esimene omanäoline kodu - ja sisustuskauplus Eestis. Meie tegevus sai alguse Villeroy & Bochi lauanõude müügist, ent pärast kolme eduka kaupluse avamist, otsustasime laiendada oma haaret, tuues Villeroy & Bochi kõrvale ainulaadse valiku brände tervest maailmast.
The Ankole-Watusi is a modern American breed of domestic cattle.It derives from the Ankole group of Sanga cattle breeds of east and central Africa. It is characterized by very large horns. History. The Ankole-Watusi derives from cattle of the Ankole group of Sanga cattle breeds of east and central Africa. Some of these were brought to Germany as zoo specimens in the early twentieth century ...
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Latusi

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