Lash Legend Unveils Revolutionary New Eye Makeup Line

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LOS ANGELES, Nov. 30, 2025 — Lash Legend unveiled its long-anticipated eye makeup line, a package described by executives as both high-impact and lash-friendly. The Aether Eye Collection combines color, hold, and care for the eye area, with a focused rollout that aims to redefine daily wear and long-wear performance.

The lineup centers on five core products. LumaLift Mascara uses a flexible, polymer-rich brush and a peptide-infused formula touted to strengthen lashes over time while delivering lift and length. PrismLine Liquid Eyeliner features a precision tip and a smudge-resistant pigment system designed for clean, accurate lines from inner corners to outer edges. The PrismShadow Palette offers four-shade combinations with color-true pigments and a satin finish intended to blend seamlessly with different skin tones. GlowPrime Eye Primer is engineered to extend wear and enhance color payoff, while Lash Nourish Serum is marketed as a nightly treatment to support lash health.

'At its core, this line is about performance you can trust and ingredients that support lash health,' said Elena Park, Lash Legend’s chief product officer. 'We wanted formulas that stay put without sacrificing comfort, and shades that translate across day and night looks.'

Industry observers note the launch taps into a growing demand for makeup that balances drama with dermatological respect, especially around the delicate eye area. Early demonstrations showed water-resistance through sweat tests and long-wear pigments that remained vibrant after hours of lighting and activity.

The Aether Eye Collection will be available starting next week online and in select retailers across the United States, with broader international distribution planned in the first quarter of next year. Pricing ranges from about $18 for the primer to $42 for the mascara, with the full set and bundled options expected to attract both everyday users and beauty enthusiasts seeking a cohesive eye look.

Lash Legend Unveils Revolutionary New Eye Makeup Line

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