Kris Jenner Launches New Lifestyle Brand

Kris Jenner Announces New Business Venture Amidst Family Drama

Los Angeles, April 18, 2025 – Kris Jenner, the renowned 'momager' and matriarch of the Kardashian-Jenner dynasty, has unveiled her latest business endeavor, sparking both excitement and speculation among fans. The 68-year-old reality TV star and entrepreneur is set to launch a new lifestyle brand, Krisp by Kris Jenner, focusing on home organization, gourmet food, and luxury wellness products.

The announcement comes amid ongoing rumors of tension within the Kardashian-Jenner clan. Sources close to the family suggest that disagreements over business decisions and media appearances have caused friction, particularly between Kris and some of her children. However, Jenner remains undeterred, telling Entertainment Tonight, 'I’ve always believed in pushing forward, no matter what. This brand is something I’ve been passionate about for years, and I can’t wait to share it with the world.'

Jenner, who has masterminded the careers of her daughters Kim, Khloé, Kourtney, Kendall, and Kylie, is no stranger to successful ventures. From Keeping Up with the Kardashians to multi-million-dollar beauty and fashion empires, her business acumen has been widely praised. Industry experts predict Krisp could be another major hit, capitalizing on Jenner’s reputation for efficiency and luxury.

Despite the buzz, critics question whether the market is oversaturated with celebrity brands. Yet, Jenner’s loyal fanbase appears eager, with pre-orders for Krisp reportedly skyrocketing within hours of the launch.

As the Kardashian-Jenner empire continues to evolve, one thing remains certain: Kris Jenner isn’t slowing down anytime soon.

Stay tuned for more updates on this developing story.

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