Kotler F. "A'dan Z'ye Pazarlama"
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Pazarlamayla ilgili nedir, yani etkili pazarlamanın yaklaşık 80 temel kavramı veya kavramı, bunların içeriği ve modern iş dünyası için önemi. Yazar, etkili ve yenilikçi pazarlamanın temel ilkelerini ve en iyi uygulamalarını derleyip yeniden düşündü. Neden okunmalı? Kitap, efsanevi pazarlama gurusu tarafından yazılmıştır ve dünya çapında milyonlarca profesyonel için bir referans kitabı haline gelmiştir. -Hem zamana karşı dayanıklı olan klasik pazarlama araçlarına hem de son yıllarda kullanılmaya başlanan yenilikçi gelişmelere ilişkin en iyi anlayışı sağlar. - Eylemi teşvik eden, kolay sindirilebilir bir biçimde yeni fikirler, değerlendirmeler ve özel pratik öneriler sunar.
Siteye Git (Ürün Sayfası) »
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