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Coca-Cola Co. Coke confirmed that BodyArmor is its largest-ever brand acquisition. The deal is part of a multi-year effort at Coke to move beyond sugary soft drinks and into other categories like juices, enhanced waters and sports drinks. Coke bought the Fairlife milk brand in and Costa coffee in Seriously Coke?! Soda once contained drug but likely much less than post claims. Suds after working up a sweat: Beer after a workout? Brewers take a cue from Gatorade and add electrolytes into lower alcohol brews. Basketball legend Kobe Bryant was an early investor in BodyArmor, becoming its third-largest shareholder and a member of its board in Coke announced the acquisition at a. Coke and BodyArmor would not confirm that amount. BodyArmor had the third-highest market share in the U. Atlanta-based Coke said it will manage the BodyArmor brand as a separate business. It will continue to be based in New York. Dee-Ann Durbin Associated Press. Facebook Twitter Email. Share your feedback to help improve our site!

With Bodyarmor's Sale to Coca-Cola, Kobe Bryant's Estate Will See Estimated $400M

Kobe buy coke

That stake has skyrocketed in value by about fold since then, The Journal said. The family of the late Los Angeles Lakers player is poised to receive more than that from BodyArmor, the first investment the athlete made after launching his business career in The shooting guard said the sports-drink category had been dormant for years, and people were drinking Gatorade out of habit and because of a lack of alternatives. Search markets. My Watchlist. Business Insider logo. Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Theron Mohamed. Share icon An curved arrow pointing right. Share Facebook Icon The letter F. Facebook Email icon An envelope. It indicates the ability to send an email. Email Twitter icon A stylized bird with an open mouth, tweeting. Twitter Link icon An image of a chain link. It symobilizes a website link url. Copy Link. Read preview. Thanks for signing up! Go to newsletter preferences. Access your favorite topics in a personalized feed while you're on the go. Email address. Sign up. You can opt-out at any time by visiting our Preferences page or by clicking 'unsubscribe' at the bottom of the email. Read next. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in.

Kobe buy coke