Kitap Kimliği
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İşte bir kimlik yaratma sürecini gösteren ve analiz eden ve binlerce yayın ve web sitesi gibi bitmiş sonucu göstermeyen bir monografi. Kitap, uygulama sürecinin ayrıntılı bir tanımını (kavram seçenekleri, eskizler, açıklamalar) içeren yaklaşık 20 projeyi içeriyor ve günümüzün küresel kimlik gelişiminin ana yönlerini gösteren 100'den fazla temsili proje sunuyor. Kitap, başarılı ajansların ve stüdyoların çalışmalarından örneklerin yanı sıra en dikkate değer ve ilgili vakaları kullanarak kimlik yaratmanın tüm aşamalarına ilişkin teori ve pratiği sunuyor. “Tam Döngüler” bölümü süreci ortaya koyar ve projelerin uzman analizini sağlar. Materyaller şu şekilde yapılandırılmıştır: BBC gibi bir stüdyo veya ajansın vakaları, müşterinin ilk fikrinden projenin tüm yinelemelerine ve nihai sonuca kadar eskizler, eşlik eden yorumlar ve diğer yararlı bilgilerle birlikte gösterilmektedir.
Siteye Git (Ürün Sayfası) »
Год издания: 2021Вес, в граммах: 331Тип обложки: мягкаяФормат: 60х90/16Автор: Долуханов Марк ПавловичИздательство: ЛЕНАНДНазначение: для технических ВУЗовКоличество страниц: 336
Siteye Git (Ürün Sayfası) »
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