Khulna buying coke

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Khulna buying coke

View with images and charts. Patent and Trademark Office. In , the Coca-Cola Company marketed its first soft other than Coca-Cola: an orange-flavored soft drink introduced in Naples, Italy. Fanta is now the number — five soft drink worldwide. The idea for the name of the lemon-lime soft drink, Sprite, came from early advertising. During the s, an elf with silver hair and a big smile and most often wearing a bottle cap for a hat! In the late s, the company developed a circus-flavored drink. In , Sprite made its U. The Coca-Cola Company acquired minute Maid another popular in In , the name was extended to a new U. It is the No. It is now doing almost a monopoly business in the beverage sector. Pepsi Cola Company Ltd. It is named as Bangladesh Beverage Company Limited. The company is currently operating four plants located in Dhaka, Chittagong, Bogra and Jessor. Pepsi is one of the oldest brands in Bangladesh. Pepsi is first arrived in Dhaka in Bangladesh, introduced the brand. At first, Pepsi and 7UP were separate companies. However, in , the companies merged and named under Pepsi Company Ltd. Its varieties are-. It would be free of the impurities found in many bottled health tonics, and it would contain none of the stronger narcotics often-added to popular fountain drinks. By , he succeeded in doing so and Pepsi was invented. The demand increased so dramatically it dawned on Bradham that Pepsi-Cola was something special. On December 24, , he filed incorporation papers with the state of North Carolina; in these, he indicated his plans for corporate branches in Virginia, Maryland, Pennsylvania and New York. The Agriculture Marketing Co. AMCL was incorporated in Bangladesh on 15 th May as private limited company under the companies Act and subsequently on 2 nd June the co. The company is financed by industrial Promotion and Development Co. PRAN now operates by having eight zones throughout the country. The company also has three more sub zones. Unit wise activities of the company are shown below. Virgin-the third most recognized brand in Britain is involved in planes, trains, finance, soft drinks, music, mobile phones, cars, wines, publishing, bridal, wear, etc. They claim that their brand Virgin is now becoming the first global brand name of the 21 st century. They said their companies are part of a family rather than a hierarchy. They are empowered to run their own affairs, yet other companies help one another, and solutions to problems come from all kinds of sources. In a sense they are community, with shared ideas, values, interests and goals. And Virgin cola is just a member of that family. National Beverage Industry Ltd. The head office of the company is in Chittagong and in , a branch office in Dhaka was started. The company has its factory located at Hemayatpur, Savar. Initially the company used to produce eight flavors, but it is now continuing with five flavors. Suncrest was the company to introduce a 1. It is called the Suncrest Mega. Its varieties are:. It is tasty, refreshing soft drink. In , it was at first designed merely to meet the needs of grocery customers in a limited graphical territory. Later around , it was renamed and was called Chero-Cola rich in cherry flavor. In , the firm came up with a fruit flavored drink name Melo. A year later the brand name was changed to Neli. Neli was a quick seller and by a new company was formed called Neli Inc. It was introduced in In , the company name changed to Royal Crown Cola. The Royal Crown Cola Company made a late start on the international scene and the reason for this was simple. Its management wanted to marshal its resources and concentrate its efforts on the biggest growth market in the world at the time in United States. Since then, RC Cola has been able to establish a viable base in the world market and it is currently sold in 63 countries through a network of 78 franchise bottling plants. At first, in RC Cola introduced a premium draft cola. Partex Beverage Ltd. It is a member of Partex Group of Industries. Partex beverage industry is technically well equipped and quality control, at all stage, is of highest order. The commitment of each department has ensured a management system of the highest standards. From the initial rigorous quality taste of raw material to final inspection, the beverages are assured of the highest quality. The product is an enduring testimony to the unique excellence of the workforce. RC takes an aggressive approach when planning its marketing strategy. Traditional marketing packages, prices, promotion and distribution systems do not bind it, and by the same token, it does not discard traditional marketing patterns if they present the means or opportunity of expressing a positive point of different. RC management approaches each situation with an open mind instead of imposing marketing plans and programs on its franchisees. Their goal is always to provide the best possible products at the reasonable prices, promptly and courteously to customers everywhere. After him the post of Director Marketing does come. He has two supporting executives to help him in works. One of them is Marketing Manager and another one is Controller, sales. Marketing Manager has an executive officer named Brand Officer. Controller, Sales Manager has also two executive officer to help him. They are Bottle Manager and Sales Manager. Sales Manager has his Deputy, Asst. Sales Manager. Sales Officer. Another two people work under him. They are Sales Representative and merchandiser. They are as follows-. Partex Beverage RC has top down planning approach. The top-level Management like Managing Director and Director Marketing has authority to decide how they will go through and achieve their goal. If the Brand Officer or Sales Manager gives some idea or plan to marketing Manager or Controller Sales Manager the top level Management always encourages their ideas and gives them the opportunity to carry with their plans and ideas if the Management thinks that the idea will turn into profit. The top-level management sometimes asked the Marketing Manager or Brand Officer to make some innovative plan for the company. If they become successful to innovative something new the top level Management have a look on it and then they decide whether to go through it or not. Partex Beverage is a concern of Partex Group of Industries. It is franchised from American Royal Crown Company. RC recruits staffs according to their qualifications and the nature of their job. For recruitment, the top-level Management always gives more priority on oral tests viva-voice. Sales Officer and Sales Representative has to stay outside of the office for their working purpose. In office, the sitting arrangements are created in such a way that if the subordinates face any problem they can easily ask their superiors. Although RC has a particular office time, all the employees have so much responsibility that if they have any major work in their hand they leave the office completing the work. We know there are four channels in marketing. Theses are as follows:. The retailers informed that every company follows the same distribution channel process for soft drinks distribution. The distribution channel followed by the beverage companies is:. The total sample size of retailers informed that they received the soft drinks bottle from the beverage companies van. For Coke, the distributors make profit of 14 TK crate and 0. The retailers make profit of 50 TK crate and 2. The retailers make the same profit like Coke of 50 TK crate and 2. Here Pepsi distributors gain 0. R C and Virgin offer more profit advantage to distributors and retailers. The distributors make profit of 16 TK crate and 0. The retailers make profit of 54 TK crate and 2. The R C retailers gain here the highest. For Suncrest, the distributors make the highest profit of 17 TK crate. The retailers make profit of 52 TK crate and 2. It means each bottle deposit is 5 TK. The retailers have to pay TK. For Pepsi, the deposit of ml and ml bottle remain the same like Coke. On the other hand, virgin has no ml bottles; they do produce any kind of bottle beverage. So their deposit system for ml is like R C cola. R C beverage offers incentive for the retailers. R C offers ml bottle in TK bottle and Coke and Pepsi charges the same amount but they give the retailers ml bottle. R C ml crate has two varieties. One of them contains 6 bottles of ml and another one contains 12 bottle of ml. For R C, retailers have to deposit TK. The retailers informed that none of the beverage producers offer them any credit facility. It means the beverage companies never proposed credit facilities to them. For each broken or burst bottles. The consumers have to pay the same amount of money for each broken or damaged bottle, when they cause the damage. Coke: Coke has two different operations in Bangladesh. One part controlled by Muktijuddah Kollan Trust, and another one is controlling by Tabani beverage. Government owns Muktijuddah Kollan trust and Tabani beverage is private. Muktijuddah Kollan Trust covers the Dhaka and Rajshahi region. On the other hand, Tabani covers other part of Bangladesh. The yearly sale of Coca-Cola in Bangladesh is 98, 00, crates. Coke has ml glass bottle, can and fountain glass. In family size packing, they have one liter. They do not have two-liter bottle. They also have not P E T bottle production in Bangladesh. Coke has 90 distributors in Dhaka and Rajshahi district. Their sales force is consist of 80 peoples. Pepsi: the yearly sale of the Pepsi Company is 60, 00, crates. They are enriched in different pack size too. They ml glass, can and fountain glass. In the family size, they have 1, 1. To cover the whole country they have more then distributors. Their sales force contains people. Virgin: The yearly sales of Virgin 2 million crates. Virgin first come up with the can system within a reasonable price. They do not have any kind of glass bottle. They have ml can and ml pet bottle. They also have 1. Virgin has distributors and number of sales force is RC cola: The yearly sale of R C cola is 3. Their most popular flavor is Cloudy Lemon. Like Pepsi, they have verity in flavors and pack size. They have 60 distributors and 55 sales people. The consumers informed the following things about the brand preference of the beverage products-. The same result goes in favor of Pepsi. Consumers also like the Cloudy lemon of R C cola and the new can system of Virgin, which had launched by global beverage. All the above four categories were the consumer of coke and Pepsi simultaneously. On the other hand the first three groups of consumers except people over 35 years liked sun crest. The objectives of the consumer survey were to know the following things. Out of the total sample size, According to the result of the survey, we find that most of the consumer in the Dhaka city liked Coke and the ratio is Actually, children and women liked Orange and Mango flavor most. Diet liked by health conscious people. The consumer indicated the following things about there pack preference of soft drinks:. Consumers do not like the ml glass bottle because of hazard of deposit system of bottle from the consumer. We have divided the consumers according to the age. The segments are children, teen age, youth, people over 35 years. The aim was to find out which segment like most the beverage product. Therefore, the result indicates that tee agars are the main segment of the consumers. There were some categories in reasons for liking the beverage companies soft drinks. They were as follows:. The consumers informed the following things about their choices of the five categories, for liking the Cola flavor:. Well balance means the balance combination of punch, strong, sweetness, and taste. The consumers informed the following things about their choices of the five categories, for liking the Orange flavor:. The consumers informed the following things about their choices of the five categories, for liking the Clear flavor:. There were some categories for not liking reasons. The consumers informed the following things about their reasons for not liking, 7UP, Upper 10 and Bubble up. They did not like 7UP, Upper 10 and Bubble up for the following reasons:. The consumers informed the following things about their choices of the five categories, for liking the Cloudy flavor:. There were also some categories for not liking reasons. The consumers informed the following things about their reasons for not liking Mirinda lime and Kickapoo:. The retailers informed that arranged the display of the bottles and crates themselves, according to the size of their shop. Company people never forced them to adopt any particular style of display unless the retailers were said to do so. The retailers informed that the beverage companies paid for the cost of their signboards in the particular shop or confectionery. The retailers gave the signboards measurement to the beverage producers and they had then made for the retailers, as signboards is a very useful media of advertisement for the beverage companies. PRAN had no cooler in retailers market. The retailers informed the following things about the payment system of beverage cooler-. Retailers had to deposit TK. They paid TK. Virgin keeps tk for the cooler. The retailers deposited TK for the refrigerator of R C. However, in some special cases R C did not take the deposit amount from the retailers, as company cooler was an important and useful advertisement for R C beverage. The retailers also informed that no company was interested to keep other companies soft drinks in their brand refrigerator. In the beverage industries, every company for trading emphasized on the retailers. Companies think retailers are key factor for moving or reaching their product to the ultimate consumers. Retailers give priority to brand companies based on some factors. The factors are describe as follow-. Retailers sell that brand is soft drinks more, which the consumers like most. Based on public demand they keep more bottles of Coke and Pepsi. The retailers keep Cloudy lemon more than other product of R C cola. All the companies take the particular amount of bottle and crate deposit money in time. When the retailers manage to sell a particular number of bottles, every company gives them some free bottles for their encouragement, so that they give more preference in selling the products of the specific brand. The beverage companies are offering several promotional activities. They are described as follows:. Actually they keep this offer all year long. T-shirt is also a good advertising media. The beverage companies always give free bottles in lieu of discount of money. This is a very costly promotional activity. The beverage companies offer several types of program for the promotional activities of consumers. It got huge public popularity. The linear program was like this-after buying a bottle of Coke or Pepsi the consumer had to collect the linear and open it. There were something printed inside of the linear. There could be some figure of money, some gift item like opener, glass etc. Only the lucky person got that linear. They give the linear to the nearest retailer shop. Coke offered a car and Pepsi company gave Motorcycle in that linear based program. Now a day, there is no practice of this kind of program by the beverage companies. This program is frequently use for both consumers and retailers. They are given as bellow:. They also give Cricket bat, ball, pad etc. This part is the most vital part of this report. They sold The ratio shows that Coke has strong market share of The liter bottle crates sold per day by the retailers were the followings-. PRAN has no liter beverage item in the market so they do not have any market share. The sum of their bottle output per day was crates. On the other hand, R C outputs crates per day, crates of ml bottles and crates of ml bottles. This is a confidential mater for Beverage Company. Only one problem is possible to know from the beverage companies. The rotten things of the soft drinks. Companies pollute the environment of the beverage companies. As because the beverage companies always face the cleaning problem. The beverage companies should try their level best to get rid of this problem. This problem affects the quality of their beverage products. This was the most vital part of my project work to gather the information about the advertisement budget and its ratio. However, it very sensitive information for all beverage companies, so they gave me the approximate data about the advertisement and its ratio. There are different media is used for the advertisement. Those are press, out door, T V and different events. Some companies emphasize on TV media and some focused on the sports events. The companies most frequently use this two medium. As my topic is to study the recent market scenario of the beverage industries of the Dhaka city. Therefore, I have collected the information of the companies, which is actually Dhaka reason based. This is the highest budget of the history of Sun crest for the T V advertisement. The reason behind this was recently they had launched a new pack size in the market. This is totally a concept for the Bangladesh beverage market. As I mentioned earlier that Coke Company is divided in to two-production operation in Bangladesh. The government owned part had not spent a lot for the advertisement in the recent year On the other hand Pepsi as usually spends more than 2, 00, TK per month for the newspaper advertisement. Pepsi gives 19 ads in different newspaper and spent 19, 00, TK. Virgin spent 05, 55, TK for the month of October and November. In these two months, they spent a lot for the business promotion. In the month of October, it was winter, when beverage product becomes a bit slow. In the month of November, they tried to promote, the Cheers, which are Mango flavored. They offered one glass with every three cans of the Cheers. Recently Sun crest spent more then 15, 00, TK in different newspapers. In the month of November, they had launched ml PET bottle. For introduction of the new product, they spent the special amount of money. R c spent only 75, TK, their amount is very low compare to others. They spent more on T V adds. Although they spent less for the newspaper but their advertisement is not few in this media. They gave the sponsorship for the laser —light show, which was first time in Bangladesh. So R C get the advertisement advantage from this laser show adds. In Bangladesh, we have four private and national T V channels. Only one of them is government owned. T V advertisement is a very powerful communication medium between companies and retailers and mostly with the sconsumers. According to the retailers, nTV is most preferred medium for them. There were no competitions of fruit drinks with the beverage products in last few years back. Recently the scenario is little different, because peoples are more aware. To cope up this problem beverage companies had started to increase the fruit flavored drinks more. Like Mango, Orange and lichi. For this reason, it could be said that there was no competition between fruit drinks and soft drinks. The children mainly liked fruit drinks. It was mentioned earlier that R C is a newly franchise company in beverage sector of Bangladesh. For this reason, it will take several years for the company to improve and to capture a healthy market share. Coke and Pepsi have a strong background internationally, which R C does not. Coke and Pepsi are the oldest beverage companies in Bangladesh. So consumers specially who live in the city area, they can see the adds in different channels. This is an extra advantage for these two companies. That is why Coke and Pepsi do not need to spent extra money a lot for the commercial advertise making. They directly buy the ads from Coke and Pepsi Company of India. On the other hand, if R C wants to advertise their product on T V, they have to spend a big budget for making it. Foe example virgin targeted the young generation, those who are stylish and do not like to bother to carry the glass bottle. They offered the can system for them. Eventually they got a very good response from every segment of the consumer. The reason is they offered a can with in a reasonable price. PRAN emphasized on the fruit juice in ml glass bottle. On the other hand, R C tried to cover every segment of the consumers by offering the as many package size as possible. In conclusion, it is apparent that, in order to compete with Coke and Pepsi, survive in the competitive market and continue to grow, R C needs to launch extensive marketing campaign. This is a vital weapon to attract the mind of consumers. Mineral water bottle of MUM could an example of this. R C should try to change their design of bottle. However, retailers are still bothering with deposit system of glass bottle of ml. R C should make plastic bottle for ml like Sun crest. R C can compete with them by spending more money in media to strengthen the image of their brand and then catch up with Coke and Pepsi. They can announce the name of the person on a press release. Then the team can offer him some gifts, like T-shirts, caps, wristwatch etc. This secretes of PRAN although they do not offer quality product to the consumers. Some of them could be for the short time and could be for a long while. The example of short one could be like, R C team would visit different area and observe different shop and find out the best buyer from those area or territory. The long-term strategy could be one type of U T C program, which means under the crown program. Consumers have to collect a specific amount of unit to get a gift. Like T-shirts, travel bag, motor cycle, wrist watches etc. The consumers had to fill up the coupon and submit it to the retailers. The coupon would be about the information of RC. I it would increase the brand loyalty of RC cola. To achieving that, R C had to offer a big budget offer for the winner. R C can focus them. For the kids R C can make small bottle of drinks. The pack size could be 2oo ml; the reason is some times children can not finish the ml then their parents do not like to give then a bottle. Most of the time the parent give them a juice pack. More over they can offer stickers , chips, nuts etc with the small bottle. The information contains in this web-site is prepared for educational purpose. This site may be used by the students, faculties, independent learners and the learned advocates of all over the world. Researchers all over the world have the access to upload their writes up in this site. This release extends and applies to, and also covers and includes, all unknown, unforeseen, unanticipated and unsuspected injuries, damages, loss and liability and the consequences thereof, as well as those now disclosed and known to exist. Jun 09, It is one of the top-ranked law firm in Bangladesh. It has a great reputation in the legal sector. Besides that, we have lawyers from top law schools who have extensive experience in international as well as local legal affairs. It is one of the very few law firm in Dhaka Bangladesh with a good track record of involvement in significant legal disputes and transactions Advanced Search. It has three varieties. They are: i. Coca-Cola — Cola flavor ii. Sprite — Clear flavor iii. Fanta — Orange flavor 2. Unit-1 Processing of agro products Unit -2 Farming Unit- 3 Bottling, tetra packaging of juice and mineral water. Unit- 4 Trading 2. They are as follows- 2. Theses are as follows: q Distribution channel q Price channel q Product channel q Promotion channel 3. The distribution channel followed by the beverage companies is: Company Distributors Retailers Consumers. The consumers have to pay the same amount of money for each broken or damaged bottle, when they cause the damage 3. The retailers informed the following things about the payment system of beverage cooler- Retailers had to deposit TK. Both parts are described bellow: 3. Recently the scenario is little different, because peoples are more aware about the soft drinks, they are aware about the health. Part Read More. Controller, Sales. Marketing Manager. Brand Officer.