Keyword Research and its Importance for SEO
Emilee Boone
Keyword research involves searching for all the possible search engine queries that might be relevant to your company as well as your clients. Keyword research involves not just searching for these keywords, but also separating and prioritizing them into related, logical groups. These groups can help you decide how to modify your existing web pages or even create new content.
Why Keyword Research Is (Still) Important for SEO
While some SEO's may claim that keywords aren't crucial or won't be in the near future but they're essential not just for ranking in search engines but to understand the intent of a query. If people continue to are searching using Google or other search engine entering a query into the search box or by making an audio query to the word "assistant", it will be vital to comprehend the following:
- What are those queries?
- How crucial are they for your business?
- How can you make the best content possible to address the purpose of the question?
While trends in search evolve when people are looking for answers for "something", keywords will continue to be relevant.
Old-fashioned "individual" keywords and optimizing the page to one particular keyword have surely been abandoned. Yet, using groups of related keywords, and looking at their popularity in relation to each other, will not only provide insights into ways to drive higher organic visits to your website but also assist you to determine the purpose of potential customers. This data will help you meet these goals, not just by improving your website, but also by improving the selection of your products as well as navigation, UI, and so on.
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