Key Aspects of Making Money with Affiliate Programs in the Financial Services Sector

Alex Melkumyants, Head of International Affiliate Programs Department at the AMarkets financial services company, has been engaged in affiliate marketing for more than 8 years. In this article, he will answer our questions to shed the light on the key aspects of financial services affiliate programs. 

Please, tell us how it all started? How did you get into the financial services industry and where did you work before that? 

I first learned about the financial markets when I was a student. I attended an open seminar that took place at my university. 

I was very interested in this field, as it seemed to be a very prestigious and promising direction, so I decided to get to know it better.

After a while, I got an internship at the AMarkets financial company. I became familiar with the working process, achieved certain results and continued to build my career at the affiliate programs department. 

I find the affiliate marketing direction very attractive up to this day. I like doing business with other people: it is a very interesting experience that expands your horizons and allows you to master other business spheres. To help other people – partners of the company – to become successful, you need to possess skills and competencies.

Why did you choose to work at AMarkets? 

The international financial company AMarkets has been providing brokerage services since 2007.

We have passed through a long way and done a lot of work to offer a wide range of financial instruments, excellent trading terms, and high-quality services to our clients. As a result, more than 350,000 traders and 3000 partners from all over the world have already chosen our company.

AMarkets provides access to different financial instruments: currency pairs, shares of international companies, precious metals, indices, and cryptocurrencies. 

By offering leveraged trading, we made any financial asset available for people with different levels of income and capital. Anyone can make money in the financial markets. Nowadays, this whole process gets even simpler if you pick the right approach and prepare yourself properly in advance. 

What are the features of the AMarkets affiliate program? Why should webmasters choose you over other companies?

Over 3,000 partners from different countries have already joined our company because we offer attractive terms for cooperation, high-quality services, and individual approach.

Regardless of the chosen partnership model, our partners receive some of the highest remuneration rates in the industry and have the opportunity to receive additional monthly payments based on the results of their work. 

AMarkets offers 2 most popular partnership models:

1. Webmaster (CPA) – one-time fixed payouts: for qualified registrations from 5 USD and funded accounts – up to 500 USD for each client. 
2. Agent (Revenue Share) – stable commission based on referred clients’ trading volume during the whole period of their trading period at the company – up to 80% from the commission fee received by AMarkets. 

Besides, we organize various contests and promotions for our partners – these events are aimed at increasing their total income.

What should a novice affiliate partner consider before he gets started?

First and foremost, we recommend you get to know our products better and understand how they work. This way, you will be able to create more efficient advertising campaigns, which focus on the most important things for potential clients. 

Novice partners often try to reach as much audience as possible, without targeting it. This leads to low conversions or even no conversions at all. So, we recommend to consider our recommendations before you get started. They feature information about the target audience and key channels for attracting target clients.  

Sometimes it happens that partners do not use our referral links correctly, as a result, registrations are not included in their partner groups automatically. That's why it is important to check the entire path of the link from the very beginning to the end to ensure that everything works properly.

How to choose a financial offer? What pitfalls can you expect if you are a novice webmaster?

You should look for a reliable financial services company that offers not only favorable partnership terms but also can provide high-quality products.

For this purpose, you may check the reviews of their clients and other active partners on thematic resources. Then, you should test the company’s products and services yourself. Also, consider how long the company has been in business. It’s is especially important for the financial services industry.

As for the revenue model, it all depends on the partner’s goals. If a partner wants to make money quickly reinvesting a part of his profit in new advertising campaigns, then the "CPA" revenue model is the most suitable option. If a partner is interested in long-term cooperation with the brokerage company, he should pick the "Revenue Share" model. In the long run, this revenue model will allow him to generate higher income.

We recommend all partners who work with web traffic to choose the "Webmaster" partnership model.

Where to get traffic for financial offers? 

Obviously, the main traffic sources are the sources where you can find active traders whom you won’t have to sell the basic idea of making money in the financial markets – such as niche websites, groups of traders in social media and messengers, targeted advertising for the audience interested in investing their funds in the financial markets. 

Today, the highest conversion rates are registered among partners who actively work with the thematic content in one way or another. Type the word "AMarkets" on the "Youtube" video hosting website and you will find many reviews from our partners posted on their thematic video channels. Such traffic brings up to 30% of conversions to affiliate accounts, and the percentage of payments for qualified registrations can reach 80% because this traffic is aimed specifically at the target audience. The same applies to those partners who create thematic blogs or full-fledged websites with different information products, for example, trading strategies, expert advisors or trading signals. Create a search query for "AMarkets" in any search engine and you will find a large number of such websites with our referral links. These are our most successful and effective partners.

What affiliate creatives can make you good money today? 

Since content is the most effective tool for attracting target clients, I recommend you focus on this aspect. You can hire freelancers, who already have experience in writing texts or creating video content. You can later use it on third-party websites if you don’t want to waste time on creating your own online resource. 

In any case, even if you are going to use advertising platforms, we recommend you to prepare your audience first - through pre-sell pages or articles -  before sending any traffic to the AMarkets website or landing page. This may significantly increase your conversions because it creates an initial interest in registration and working in the financial markets. 

Moreover, many successful partners create unique information products such as training courses, trading systems or indicators. This approach works much more efficiently because it offers a specific product that can be properly packaged and presented to the target audience. The product is easier to advertise compared to the general idea of "making money in the financial markets".

Partners can always find up-to-date creatives in their Personal area on the AMarkets’ website. Our marketing team always tests these creatives, from time to time we update them and add the new ones. Landing pages, banners, widgets, and ready-to-use promotional videos are always at the partner's disposal.

What is the difference between the online trading industry and other financial offers? What revenue to expect?

We are engaged in highly profitable business. Therefore, partners can earn decent money by attracting target clients.

Our industry stands out at this point because sometimes it is enough to attract one target client to get the revenue equivalent to the income that one may get by selling dozens or even hundreds of products for any e-commerce company.

The average monthly income of a partner is 10% of the client’s funds involved in trading.

Our active partners earn from 3000 USD monthly. Their income is not limited in any way. Just recently, one of our partners has earned 4,653 USD by attracting one client in one day. We made a post about this case in our blog on the partner portal. You can find many similar success stories at https://amarketsaffiliates.com.

What major challenges can you face working in the financial service sector? How to avoid them?

1. Partners may encounter a difficult moderation procedure on major advertising platforms such as Google, Yandex, Facebook, and others. They need to understand that moderation terms and policies are constantly changing, the add approval process becomes more challenging. All niches have their own terms and features. All advertising campaigns undergo a moderation process, and it takes time. 

2. Conversion from qualified registrations to actual clients can take a long time, as the majority of people, especially from non-thematic niches, need to be prepared and trained before they start trading. So, you need to be patient and continue to building up your leads database to prevent any drawdowns in the future.

3. The main mistake most novice partners make in the financial services sector is the expectation of quick results. That is why many people give up and abandon this niche without even trying to work with it properly. Success does not come at once, you should always keep it in mind. The conclusions of whether the traffic and selected sources work or don’t should be drawn not earlier than 3 months after the registration of the first leads.

4. You may encounter a dishonest company that will fail to fulfill its obligations. That’s why you need to invest more time and choose a partner more thoroughly. Test their conditions at the start, wait till you get statistics and the first profit. Numbers don’t lie. This approach will help you make a well-considered decision whether you’ve chosen a trustworthy partner or maybe it’s best to search for a more reliable one.