Kelly Stewart Sports Betting Bikini

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The sportsbook is a man’s world, but that’s not stopping Kelly Stewart.
You know her best as “Kelly in Vegas,” a rare female sports handicapper in what’s arguably the most male-dominated industry in America.
“I’m the girl who’s the only girl,” Stewart said. “You can find girls that know about sports. That’s easy. It’s hard to find girls that know about sports gambling.”
Stewart said Jimmy Vaccaro, the odds-making guru, once told her she’s “good for the racket” because women are becoming a little more comfortable these days going into sportsbooks.
“They don’t understand maybe the math behind it, the trends behind it, everything that goes into it,” she said. “They’re just betting because they like their team, but that’s OK.
“I know it sounds like a degenerate comment, but when your team not only wins but they also cover to win you money, the feeling is so much better.”
Stewart knows the feeling. She won $15,000 for finishing first in the “mini-contest” version of Westgate’s famous SuperContest after going 14-1 over the final three weeks of the 2014 NFL season.
A couple years before that, she hit a three-team, college-football money-line parlay that paid more than $8,000 on a $100 bet.
Not bad for a girl? Not bad for anyone.
Stewart, 32, became a diehard Kansas State sports fan while growing up in Manhattan. Her first visit to Las Vegas was at age 19 after she won a trip in a bikini contest.
Stewart said she graduated from K-State with a degree in marketing and moved here in 2007. With a student loan to pay off, Stewart was sold on Vegas when she heard about the “ridiculous” money bartenders and cocktail waitresses could make even on an off night. She’s also done well financially as a golf caddy for bachelor parties.
It wasn’t until she went to the Dominican Republic to help open a nightclub in 2011, however, that Stewart really got serious about sports betting. She didn’t have anything to do during the day because it was the rainy season there so she hung out at a nearby Hard Rock casino.
“I sat in the sportsbook with the sportsbook manager who was also American,” Stewart said. “I would just B.S. with him all day.”
Stewart is a total product of Twitter (@kellyinvegas), which is how former Caesars Palace oddsmaker Todd Fuhrman discovered her while he was working for Don Best’s website.
Fuhrman and Pat Williams, who also worked at Don Best, “were kind of my agents,” Stewart said. They helped her put together videos with her predictions, which led to her own website (kellyinvegas.com).
Fuhrman said he liked that Stewart was “a fresh voice” in an “old boy’s network,” not to mention “she was going to put her money where her mouth was.”
Stewart realizes everything fell into place just perfectly to not only become a handicapper but also build her brand to this extent.
“I hit that 85-1 parlay in September 2012 and all of a sudden my whole world exploded,” she said. “I went from being this girl on Twitter who gave her opinion on games and no one really cared…
“Had I not hit that big ticket, I don’t necessarily know if anybody would know who I was.”
She has since made television appearances on Fox Sports 1 and ESPNU. Her picks can be found at VegasInsider.com and in the Las Vegas Review Journal.
Stewart, who only sells football packages, releases a weekly three-team parlay referred to as her “Hottie3Some.”
“It’s admittedly highly sexualized and funny and perverse because that’s just me,” she said. “That’s just how my personality is.”
Her critics, which she’s still learning to try to ignore rather than fight back, will say she gets all of this publicity only because she’s a female, not because she’s one of the sharpest handicappers around.
“I get it,” Stewart said. “Overall, I’m not just crushing it (she finished 42-43 in the SuperContest last year). I have great six-week stretches. You also have cold streaks.
“If I was an ugly girl – sounding really arrogant – no one would probably care. I post photos of me and my good-looking friends out to dinner. I do crazy stuff. There’s more to the whole brand than just the gambling aspect. There’s a lot of things that make me a lot different than just your average Joe.”
None of which is bad for the racket.
Dave Dye is a former sportswriter for the Detroit News and FoxSportsDetroit.com. He has covered six Stanley Cup Finals, five Final Fours, three NBA Finals, three Rose Bowls and one World Series. Twitter: @Dyedave Email: DaveDye@GamingToday.com
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Gaming Today has been publishing independent sports betting news since 1976!
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GamingToday.com is an independent sports news and information service. GamingToday.com has partnerships with some of the top legal and licensed sportsbook companies in the US. When you claim a bonus offer or promotion through a link on this site, Gaming Today may receive referral compensation from the sportsbook company. Although the relationships we have with sportsbook companies may influence the order in which we place companies on the site, all reviews, recommendations, and opinions are wholly our own. They are the recommendations from our authors and contributors who are avid sports fans themselves.
For more information, please read How We Rank Sportsbooks, Privacy Policy, or Contact Us with any concerns you may have.
Gaming Today is licensed and regulated to operate in CO, IN, MI, NJ, PA, TN, and VA.
If Kelly Stewart doesn’t have you won over by her looks, she will add to your sports betting bank account.
“I hear that a lot, that I could be a good sideline reporter,” Stewart said last week in between appointments. “I joke that I know more about football than Erin Andrews and am better looking than Rachel Nichols.”
Stewart talks fast and lives life the same way. She’s a walking bottle of 5 Hour Energy in a profession dominated by males. Roz Juarbe has been successful picking games as part of the Jim Feist team, but unknown to Kelly who thought she was breaking ground in Vegas as a female.
“I cocktail waitress at Bellagio to supplement my sports betting,” she said. “I moved to Vegas in 2007 after graduating college. I am passionate about sports especially college football and college basketball. I am the biggest Kansas State fan on the planet.”
Stewart said she wasn’t thrilled with Vegas at first, favoring the friendliness of her Kansas upbringing. Not surprising because Dorothy may make it in Oz, but this Land of Odds is a whole different world.
In fact, K-State helped launch Stewart’s ever-expanding career as a successful handicapper as part of a winning 3-team money line football parlay with Rutgers and Oregon State earlier this season that paid over $8,300 on a $100 wager.
“I don’t sell my picks right now, but it’s in the plans,” she said. “I am kind of an entrepreneur. I don’t like betting pros. I feel when players get to the pro level, the heart is gone. When the heart is gone, you have less to play for.”
An arguable point, but Stewart’s success in college sports handicapping has produced invitations from Don Best, ESPN, the Linemakers and the Review-Journal for her expertise. Even Cantor Gaming has expressed an interest.
“I’m not a math girl, kind of a gut player,” said Stewart, who grew up in Manhattan, Kansas (home of K-State) and turns 29 next month. “I don’t mind having a five month break between college basketball and college football. Maybe I’ll move to Hawaii during that time.
“I try to post 5 to 10 games on my website (hottiehandicappers.com) that I like,” she continued. “Now that I’m kind of in this Vegas spotlight, I’m getting the criticism about the bets I lose. I can go 7-1, but it’s the one loss that I hear about. I’m having to get used to that.”
That is something all of us in the business have to deal with and it can be a sensitive issue to those who don’t charge for their picks.
“There is so much I still have to learn about the business,” Stewart said. “But as a woman, I do have a niche others don’t. I only spend about three hours handicapping, but I put in 10 hours reading and watching pre-game shows.”
Stewart says she was 19-21 in the NFL competing in a local contest and admits the pros are something she has to learn.
“I like picking underdogs,” she said. “But it’s all so new to me. I don’t have 30 years experience like Marco (D’Angelo) and I never realized just how big Jimmy Vaccaro is in Vegas history. My worst week in colleges was 6-4 and that’s where I am most comfortable.”
Vaccaro is one of Kelly’s supporters, feeling she’s a breath of fresh air to an industry that can use an influx of younger bettors. And it doesn’t hurt to have an attractive woman as the face of an industry incorrectly perceived to be shady.
“I would absolutely rather bet on my app than go into a sports book,” she said. “I’ll go watch games all day on a Saturday, but I need to be in a VIP area or somewhere I can have eight TV’s around me.
And yes, to answer the unasked question, she has a boyfriend. But he’s not allowed in a sports book since he’s a strength and conditioning coach at UNLV.
“I go with friends,” she said. “I want to have fun, I want to be controversial. I don’t mind getting into it on Twitter or at a bar with a customer. I like being colorful.”
Mark Mayer had over 35 years covering sports events and is the sports editor at GT. Reach him at MarkMayer@GamingToday.com.
At Gaming Today we are dedicated to providing valuable up-to-date information on the casino industry and pari-mutuel race wagering. With news and features, plus expanded coverage in key areas – race and sports analysis, picks, tips, and handicapping.
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