KW 48 TEST

Monday Test

Offer : Pest Control

Geo : USA

TRAFFIC SOURSE : FB

Results :

Cost : 1360.17 $

Revenue : 1483.04 $

RPC : 1.28 $

CPA : 1.19 $

Total ROI : 7,58%

Creatives : Mostly images , here is one example

This offer is quite interesting and managed to bring it us 7% ROI on the first day of testing. The downside is that it is very difficult to select " non- compliant" creatives , and very high CPA . Also the RPC is much lower than stated in the category report. Lately this is a common phenomenon, it is hard to find keywords with RPC than 1.5$ at US. In any case, we will continue to test this offer and try to bring it at least 30% ROI on the volume . 

Offer : Roofing Services

Geo : USA

TRAFFIC SOURSE : FB

Results :

Cost : 866.36 $

Revenue : 116.16 $

RPC : 0.48 $

CPA : 3.58 $

Total ROI : -86,59%

Profit : - 750.20 $

It's hard to call this test a success . We hoped until the end that RPC would grow at least to 2$ but it remained critically low 0.48$. Obviously, the problem is in keywords, but also CPA is very expensive, which indicates bad creatives and poor optimization of fb. Apparently ordinary images do not work well in this category.

Below I attach an example of creatives so that you do not repeat our mistakes. 

For now, we will leave this category in a distant drawer that we may return to someday . Now we have a few categories that look very promising and on which we can focus our volume 

Thank you for reading this article , I will try to find time in the middle of the week to share our results . If you have any questions you can always write to me in DM.