KOL (Influencer) Manager

Company: MEXC

About MEXC
Founded in 2018, MEXC is a global cryptocurrency exchange serving millions of users worldwide. We are committed to building a secure, efficient, and accessible platform for digital asset trading.
MEXC is known for offering some of the lowest trading fees in the market, deep liquidity across a wide range of assets, and fast access to trending tokens. Our platform provides a comprehensive suite of services including spot trading, derivatives, staking, and other digital asset products designed for both retail and institutional users.
Built on high-performance infrastructure and a user-first philosophy, MEXC delivers fast execution, strong market depth, and a seamless trading experience for global users.
At MEXC, we believe the best platforms are built through constant improvement and open collaboration. We value direct communication, practical thinking, and individuals who take ownership of their ideas. Teams are encouraged to share insights, challenge assumptions, and contribute to how the platform evolves.
As the digital asset industry continues to evolve, we remain focused on innovation, transparency, and global expansion while building a trusted platform for the next generation of financial technology.
Role Overview
We are looking for a Brand Influencer & Partner Manager to build and scale MEXC’s global top-tier English-speaking influencer ecosystem.
This role focuses on long-term strategic partnerships with high-impact creators, opinion leaders, and media figures in the crypto space.
You will play a key role in shaping MEXC’s global brand strategy through influencer sourcing, partner design, and relationship management, with an emphasis on in-house influencer resources and execution efficiency.
Key Responsibilities:
* Build and manage a global, top-tier English-speaking influencer matrix covering core crypto verticals such as trading, macro, on-chain data, decentralized finance, memes, and emerging narratives.
* Leverage existing influencer/creator resources to accelerate collaborations, reducing acquisition costs and timelines.
* Design long-term influencer collaboration models (monthly subscriptions, ambassador programs, co-branded events, exclusive content).
* Plan and execute global brand campaigns with KOLs on X (Twitter), YouTube, Telegram, podcasts, newsletters, and other major channels.
* Coordinate closely with brand, content, PR, and regional teams to ensure consistent messaging and campaign delivery.
* Tracking and analyzing influencer performance (reach, engagement, content quality, brand enhancement) to continuously optimize collaboration efficiency.
* Represent MEXC in communicating with external creators and maintaining high-level influencer relationships.
Requirements:
* 3+ years of experience in influencer marketing, brand partnerships, or business development, preferably in crypto, Web3, fintech, or technology.
* A strong existing global network of English-speaking crypto KOLs (mid-to-senior level) with proven collaborations.
* In-depth understanding of the global crypto culture, narratives, and creator ecosystem.
* Fluent in English (written and spoken); other language skills preferred.
* Strong communication, negotiation, and project management skills.
* A results-oriented mindset, sensitive to brand tone and long-term value.
* Excited to have experience using global exchanges, Web3 protocols, or top-tier crypto media.
* Familiarity with brand-level key performance indicators (SOV, brand enhancement, campaign reach, engagement quality).
* Ability to independently drive projects from strategy to execution.
Why Join Us
At MEXC, we believe people do their best work when they are trusted with real responsibility and given the freedom to grow.
• Ownership & Initiative – We encourage individuals to take initiative, lead projects, and contribute ideas that help shape how we build and improve the platform.
• Learning Culture – We regularly organize internal training programs, knowledge-sharing sessions, and learning initiatives where team members can both develop new skills and share their expertise with others.
• Ideas That Matter – New ideas are welcomed and discussed openly. Team members have a real voice in shaping which proposals move forward, and meaningful contributions are recognized and rewarded.
• Room to Grow – As a rapidly expanding global exchange, roles evolve quickly and individuals often have opportunities to expand their scope and take on greater responsibilities.
• Global Collaboration – Work with colleagues across different regions and cultures while contributing to a platform used by millions of users worldwide.

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