Joi Good

Joi Good
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The how and why of eating a whole food, plant-based diet
We’re always looking for new products and resources. When we find something that you – our readers – might be interested in, we love to share!
A recent find is JOI , which classifies itself as a nutbase. What’s a nutbase you ask? It’s simply a nut concentrate that can be mixed with water to create plant-based milk. JOI currently has four products – almond, organic almond, cashew and an almond/cashew blend.
The product is a thick paste that comes in a 15 oz (or 8 lb!) container. It’s shelf-stable, even after being opened. No refrigeration necessary. You simply scoop some paste, blend with water and you’ve got yourself nut milk.
The instructions say to add 1-2 tablespoons of JOI to 1 cup of cold water in a blender. After blending for 30 seconds, you have your nut milk. We found that 1 tablespoon is enough to reach a milky consistency. Typically we’re using milk to top granola , make Nice Cream or in baking. If you’re wanting to simply drink the milk on it’s own, you may prefer using 2 tablespoons, which offers a creamier texture.
Does getting the blender out each time you need nut milk sounds like too much work? No problem – you can make a big batch! For example, blend 4 tablespoons of JOI and 4 cups of water. Store this big batch in the fridge for a week but you will need to give it a shake before pouring (it will separate slightly).
Important note: While I wish I could tell you to skip the blender and simply stir or whisk, the final product is simply not as good. Even shaking it vigorously in a jar with a lid doesn’t quite get the milk where it needs to be. With stirring or shaking, it’s hard to get the JOI to completely dissolve AND it separates very quickly. I would resort to hand mixing only if necessary – like if you’re taking your JOI camping (which is a great use-case)!
A big plus with JOI is that there’s just one ingredient – NUTS! ?? Store-bought almond and cashew milk are made of nuts and water, but they also contain a pretty long list of additives for texture, to prevent separating and make it last longer. Unless you’re soaking, blending and straining your nut milk from raw nuts, these additives are nearly impossible to avoid. Big win for JOI!
Finally, the cost. Here’s the math:
JOI: 15 oz for $19.99 = 27 cups = 74 cents/cup
Generic, unsweetened almond milk at my local grocery: 1/2 gallon for $2.99 = 8 cups = 37 cents/cup
JOI is about twice as expensive as generic almond milk. However, the gap gets smaller when you’re purchasing non-generic options or cashew milk (like Silk, Oatly, etc.) See those price and nutrition comparisons below..
Let’s wrap things up with the pros and cons:
If you’re wanting to try it out for yourself, click HERE to order from the JOI website. ? This link will give you 10% off your order (*affiliate link) .
*We are a participant in the JOI Affiliate Program, designed to provide a means for us to earn fees by linking to the JOI website. We use all products and ingredients that we link to and recommend them because we believe they are a good choice for you.
What about adding the nut base straight to hot coffee/tea instead of adding milk? Any chance the hot liquid is enough to dissolve the paste without needing to blend it?
Great question! When trying this with hot tea I found that it didn’t dissolve completely. It seems that blending into milk before using is the best bet!
They ship to Canada, but it is $70 for shipping + duty.
Thanks for the info, Trish! I believe Canadian residents can order Joi through Switch Grocery ( https://www.switchgrocery.com/ ) and shipping varies. When I put in a few different addresses within Canada shipping came out to $9.99. Hope this helps!
the first container I had bought was nice; but I had noticed when using for baking I had to double the spoons or more to get a creamy texture; then I purchased two more; started to notice that the milk was not being blended; I have a high power blender and even after I did it for almost a minute (it states only 30 seconds) I had to use a nut bug and a cheese cloth to get rid of the gruanules or pieces that did not blend; ordered another batch and it was worse. I am back to buying organic almond milk at the store or I will make it. this was a good concept, but it was a nightmare for me.
Hi Kungaa. I’m sorry to hear you were let down with the quality. I haven’t noticed this, but will start paying more attention when I’m using it. I typically use it for cooking and baking exclusively, rarely for drinking, so the granules haven’t been a problem. Since it’s made up of 100% almond (or cashews), the final product won’t be quite as perfect as the store-bought plant milks because those have additives that keep them from separating and keep them shelf stable. It all comes down to what you prefer!
I’m curious about mixing with a Blender Bottle or similar? Has anyone tried mixing that way?
Great question! While a blender bottle can work in a pinch, to get the creamiest consistency, an electric blender is definitely best. When trying a blender bottle we noticed that some of the JOI stuck to the shaker ball. This isn’t an issue in an electric blender.
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A major part of Blade Runner 2049 is the relationship between K and hologram Joi, but does she really love him or is it all programming?
It's one of the most ambiguous questions of Blade Runner 2049 , but does hologram Joi genuinely feel love for K? The original Blade Runner was Ridley Scott's next project after the huge success of Alien . The movie was adapted from the Philip K. Dick novel Do Androids Dream Of Electric Sheep? and follows Harrison Ford's "Blade Runner," which is basically a cop sent to hunt and kill artificial humans dubbed replicants. Blade Runner is considered a classic now and is one of the most influential sci-fi films ever made, but it was a box-office dud upon release. It wasn't until the release of Ridley Scott's director's cut - which removed Ford's monotone narration and a hideously out of place "happy" ending - that it truly clicked with movie fans.
The movie would eventually receive a sequel with 2017's Blade Runner 2049 , which somewhat inverted the premise by having a replicant Blade Runner hunting down Harrison Ford's missing Deckard. Against all the odds, Blade Runner 2049 proved to be almost as good as the original, featuring great performances, rich themes and a natural evolution of the world audiences first visited in 1982. Sadly, despite being showered in praise, the sequel was another box-office letdown. The franchise also received a sidequel, of sorts, with the 1998 Kurt Russell action film Soldier. Though there aren't any specific characters or plot points linking them, they're set in the same universe and it has numerous Blade Runner easter eggs.
The original Blade Runner was famous for posing several questions, including whether or not Deckard himself is a replicant. There's still disagreement on that latter to this day, with Ridley Scott declaring he is while Ford vehemently disagrees. Of course, one of the big ironies of the original is that the so-called replicants are the most human characters in the story, though exactly how much they feel is "real" or just programmed is another question. A key relationship in Blade Runner 2049 is between K and holographic girlfriend Joi (Ana de Armas, Knives Out ).
Blade Runner 2049's Joi is an A.I. designed by the Wallace Corporation to cater to the desires of customers, telling them what to want to hear. K's Joi is depicted in this way, providing loving warmth when he returns home and when he learns he's might have been born from a replicant, she encourages his wish. She also merges with a prostitute later in the film so she can physically be with him. On the surface, Joi could be just acting out her programming in a very convincing way, but there are signs she may have evolved beyond it.
One of her earliest scenes in Blade Runner 2049 involves K removing her from his apartment's projector via an Emanator, which allows her to be portable. She seems to experience genuine happiness at being able to feel the rain, and later in the story, she chooses to come with K - via the Emanator - when he goes on the run. Before she's crushed by henchwoman Luv, she tries to tell K she loves him before the device is destroyed. The question becomes whether or not these feelings are real or just code?
Towards the end of Blade Runner 2049 , K comes across a Joi billboard, who calls him "a good joe" - like his Joi did - and he seems to realize her feelings for him were probably simulated. This does spar him to rescue Deckard, an act made of his own free will after being manipulated by others his whole life. That's the ultimate question posed by the film about its artificial characters; are their simulated or "fake" emotions any less valid than that of a human? Joi genuinely believes she loves K and he feels the same. Blade Runner 2049 provides lots of signs she evolved beyond her programming, but the question of her feelings for K is left to audiences to decide for themselves.
It's pronounced Paw-rick, not Pad-raig. Now that's out of the way, a brief introduction. Padraig has been writing about film online since 2012, when a friend asked if he'd like to contribute the occasional review or feature to their site.

A part-time hobby soon blossomed into a career when he discovered he really loved writing about movies, TV and video games; he even (arguably) had a little bit of talent for it. He has written words for Den of Geek, Collider, The Irish Times and Screen Rant over the years, and can discuss anything from the MCU - where Hawkeye is clearly the best character - to the most obscure cult b-movie gem, and his hot takes often require heat resistant gloves to handle.

He's super modern too, so his favorite movies include Jaws, Die Hard, The Thing, Ghostbusters and Batman.

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