Japanese Sex Shop

Japanese Sex Shop
Written by Emma Steen Wednesday 15 June 2022
These adult stores cater to couples and singles of all tastes, from vibrators and lube to blindfolds and ball gags
Online shopping is a discrete and efficient way to buy anything you need to spice up your bedroom antics, but let’s face it – there’s nothing thrilling about clicking ‘add to cart’ before promptly clearing your browser history. Perusing narrow aisles as you marvel at the brain power dedicated to designing high-tech fleshlights and puzzle over the function of certain products is all part of the experience of buying a new sex toy. In an increasingly sex-positive culture, you no longer have to feign pearl-clutching modesty at the mention of leather handcuffs, so don’t be intimidated to enter these shops in broad daylight. Rather than being affronted by cheap latex in seedy basements, you’ll find cleverly designed gadgets and luxury S&M goods that are bound to expand your imagination. On your journey of self discovery, try swinging by these Tokyo sex shops – godspeed.
Every Tokyo sex shop is unique in its own way, but M’s Pop Life takes the crown for being the one with the biggest selection. The narrow seven-storey flagship store has become something of a landmark in Tokyo’s Electric Town, Akihabara.
Though you may think you’ve seen it all, trust us, there’s merchandise displayed here that even a seasoned sex shopper won’t have encountered. There are dildos made to resemble corn on the cob (among other vegetables), fleshlights modelled from the orifices of popular pornstars and rotating vibrators that whirl so violently they could be flagged as a safety hazard.
It’s not all as extreme as some of those kinky contraptions, though. There’s an impressive selection of tasteful vibrators that could be mistaken for ornamental trinkets as well as a fairly tame selection of blindfolds and paddles for couples ready to dip their toes into S&M play.
Rather than displaying run-of-the-mill bullets and lubricants, this cheeky shop in the backstreets of Omotesando caters to a more particular crowd. For Your Pleasure sources its merchandise from the top fetish fashion brands abroad and displays labels by the likes of Demask and Dead Lotus along with some local designer brands.
Expect to pay a steep price for these leather collars and corsets – they’re not just repurposed halloween costumes. Even if you’re not planning to squeeze into a latex catsuit anytime soon, some of the store’s accessories including nipple tassels are more tasteful than you’ll find elsewhere.
A long-time resident of Shibuya’s red light district, Wild One is another hot spot that has lured many unsuspecting passersby in Dogenzaka who couldn’t help but be intrigued by its many entrance signs. Some delightfully fun yet practical products include a curious selection of lubricants disguised as bottled tea and soft drinks, while the less convincing items like nondescript bottles of ‘pheromones’ and blow-up sex dolls might serve better as gag gifts at a bachelor or hen party.
Incidentally, the store also runs a bar around the corner called Vibe Bar Wild One , where cocktail enthusiasts can order a tipple surrounded by nearly 300 vibrators. Every customer is given a pair of gloves so that they can handle (but not use) the toys to see if there’s one that they like. To be granted access to the bar’s vagina-shaped entrance (yes, really), you have to be in a group with more women than men.
Specialising in S&M toys, C’est Bien covers all fronts from whips and chains to paddles and even chastity belts. For those looking to perfect the art of shibari (a Japanese rope bondage technique), you’ll find cords of hemp rope of different lengths and colours as well as medical-grade knee and elbow support wraps to protect your nerves (safety first!).
At any given time, the store stocks roughly 7,000 items for your perusal. Don’t be scared off by the more extreme metal restraints – if you need a breather, simply ask the staff to direct you to the hot wax section and come away with a lovely brightly coloured candle.
With over 100 different condoms to choose from in Japan, it can be hard to work out which ones might suit you best. Not all condoms are equal, but this iconic store which once dominated the corner of Harajuku and Omotesando has all the varieties of contraceptives you could possibly need and more.
Now at its brand new location in Harajuku, the shop still lives up to its name with all kinds of condoms, from findoms (finger condoms) to non-latex rubbers. For those looking to try something new, check out the vacuum condom covered in a special 85 percent viscosity jelly or the curious-looking spiral condom devised by a female doctor after 13 years of research.
A stone’s throw from the iconic M’s Pop Life in Akihabara is the equally enticing emporium of Love Merci. The shop is five storeys high with different floors dedicated to couple goods, fetish toys, lingerie and more. Goods come at an affordable price, though be aware the store doesn’t allow women on the top two floors, which are dedicated to products geared towards men.
Japanese brand Tenga was a game changer when its men’s masturbation aids hit the shelves. The brand’s funky egg series can be spotted just about anywhere from hip sneaker stores to the souvenir stalls at the airport, but at this dedicated shop in Hankyu Men’s department store in Ginza, you’ll find the full range of products including some neat accessories.
Both reusable and disposable products are available, as well as some add-ons to enhance your experience, like the vacuum controller and lubricant warmers. Though the shop’s wares are mostly for solo play, you’ll also find selected items for couples as well.
There's always room for home improvement. These top shops offer a good mix of furniture, home decor, kitchenware and more

M’s Pop Life: A Visit to Japan’s Biggest Sex Shop

JAPAN’S NO.1 ENGLISH LIFESTYLE MAGAZINE
JAPAN’S NO.1 ENGLISH LIFESTYLE MAGAZINE
With the advent of the internet, brick-and-mortar sex shops have started to become less and less relevant. After all, if you’re shopping online, you don’t have to look another human being in the eye when purchasing a bottle of lube and an onahole (artificial vagina or masturbation sleeve) with a picture of an anime girl on it. And yet, M’s Pop Life Adult Department Store, a seven-story-high sex shop in Tokyo’s Akihabara area, still gets 1,000 visitors per day on weekdays, with 1,500 on Saturdays and Sundays, according to the store’s PR representative Risa Yasojima.
These number of customers is impressive, but many are probably still imagining stereotypical images of lonely men, hunched over and empty of eyes, shuffling into the store to purchase the illusion of an intimate relationship at ridiculously high prices. At M’s, though, both assumptions couldn’t be further away from the truth.
“The oldest client I recall … I didn’t ask them their age, but when they got out of the taxi, they were using a cane to support themselves. I think they ended up buying a sex doll”
“About 60 to 70% of the customers are men, yes,” says Yasojima. “But we also get many female customers accompanied by their boyfriends or husbands. The store attracts a lot of couples. Most of our clients are in their thirties, but we do get people anywhere from late teens to their autumn years. The oldest client I recall … I didn’t ask them their age, but when they got out of the taxi, they were using a cane to support themselves. I think they ended up buying a sex doll.”
Sex dolls , by the way, are among some of the priciest items in M’s inventory, going for anywhere between ¥30,000 and ¥50,000 but they’re still less expensive than at many other locations. That’s actually how the store got started in the first place. Before funding M’s, the store’s owner ran a sex establishment, and when some of its customers expressed interest in using sex toys, the owner was shocked at how expensive those things could get. In the end, they decided to do something about it, and M’s was the result.
The store first opened in Ueno in 2001 and then moved that same year to Akihabara (the geek capital of Tokyo), though not to what you’d call the warmest of welcomes. “At first, there was some opposition to the store,” Ms. Yasojima recalls. “Nothing major, though. I think the worst that happened is that we had one of our windows broken.”
Thankfully, M’s had arrived at Akihabara at just the right time. “When we moved to Akihabara, it still didn’t really have this kind of maid café erotic culture that it has now. There was nothing but electronic stores here. But we got here at just the right time. Shortly after we opened shop, the area really became known as a geek haven. We were very lucky in that regard.”
Since then, M’s has opened seven other locations around the country, including two other ones in Tokyo: one in Ikebukuro , and another in Tachikawa. But it is the flagship store that by now has become a mainstay of Japan’s capital, attracting not only people from all over the country, but also the world. By the company’s estimates, about 20% of its customers nowadays are foreigners. You can see evidence of that all over the store, from the English signs to the Polaroid pictures of foreign customers (alongside Japanese ones) wearing skimpy underwear and cosplay dresses pinned on boards located throughout the shop. Over the years, the latter has become one of the store’s most distinguishing features, though it probably requires some explanation.
At M’s, customers who try on the store’s lingerie or cosplay costumes and allow the staff to take pictures of them for display within the shop get a substantial discount on their purchase. Yasojima explains: “We started doing the Fitting Discount because we wanted the customers to have fun. When a customer tries on a cosplay costume and lets us take their Polaroid to put it up on the store board, we give them a 20% discount on their purchase; 30% for lingerie purchases. Everyone who’s agreed to it thought it was very fun.” The discount is targeted at women, but that doesn’t mean the store offers nothing for men. They, in fact, have a wide selection of everything from sexy male underwear to male cosplay costumes.
Well, what would they be doing in a sex shop if they’re not looking for adult products? But, bizarrely, M’s does offer something for them as well, like regular summer kimonos and even non-erotic costumes, including that of a Miko shrine maiden and, among other things, Nintendo’s Mario. “We also have many joke products,” adds Ms. Yasojima. “For example, we have this thing that looks like a regular pen, but when you take the cap off you see it has a penis-shaped tip. Only ¥260.”
Japan is a modern, developed country, but it can be very old-fashioned about the topics of sex and sex toys. But by putting all of those things out on display in a clean, brightly lit store with courteous and experienced staff, M’s is fighting to remove the stigma surrounding adult entertainment in the country. As the store’s representative says: “We want you to have fun here. It’s completely fine if you just want to look around. So, if you’re ever in Akihabara, please stop by.”
For M’s Pop Life Adult Department Store contact details, see our Concierge listing .
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