It's The Complete Guide To Marketing Content
Marketing Content Examples For B2B Businesses
The best marketing content resonates with consumers at an emotional level. It provides new ideas and perspectives to help people solve issues.
It doesn't matter if it's a captivating video or an in-depth white paper, the top marketing content provides value for the audience and meets its branding goals. These eight examples of brand-name content that works are a great way to learn.
Blog Posts
Blog posts are a very popular type of marketing content that businesses utilize to share their insights or thoughts on their website. They can address any subject or question and are typically educational in the sense that they are educational in. They could contain videos, images, polls or audio to enhance the quality of the content and improve on-page search engine optimization (SEO).
Creating high-quality blog posts starts by conducting market research to find and confirm some important facts about your audience. Once you know your audience and their interests, you can start brainstorming and writing.
what is content in marketing can be classified into several categories, including how-tos infographics and listicles. These types of blog posts will ensure that your website is filled with variety and offers the quality your visitors expect from you.
For example, a how-to article can teach your audience a new technique and assist them in solving any issue they're facing, making it a valuable piece of content for marketing to keep your audience entertained. A"curated" list is a kind of blog post that utilizes numerous real-world scenarios to support a specific point. This kind of blog post can be used to market a brand and increase credibility.
Case Studies
Case studies may not be as thrilling like a viral post but they are still one of the most effective marketing tools you can design. They are excellent for showcasing your the expertise of your company and establishing trust with potential customers. A great case study is designed to help your audience solve a problem by showing them how your company's product or service helped another customer solve a similar problem.
You can utilize various formats of content to make your case studies more interesting such as infographics and videos. Be careful not to transform them into advertisements, as this could undermine the credibility of your brand. Create an educational resource that can empower and inspire your readers.
You can also use case study to showcase testimonials from clients and user-generated content. This builds trust and makes your website more credible. UGC is particularly efficient when it's backed up by data.
White Papers
In contrast to feature articles and blogs white papers are generally long-form and provide a greater depth of information and research. B2B companies utilize them to show their thought leadership or provide unique perspectives to help readers make buying decisions, gain knowledge about an industry, or solve business issues.
They are a fantastic method of building trust with people who are not avid readers, and establishing companies as experts in their field. They can also assist prospective customers navigate through the sales funnel.
White papers can be found in a variety of forms but they are the most effective when they are tailored to specific groups. This means that everything from the tone of voice to distribution strategy should be designed to appeal to your ideal reader.
White papers often share research findings, but it's easy for them to stray into the realm of theory without providing readers with practical examples. Backgrounders and papers on problem-solving should include some form of success stories to keep readers engaged. White papers are increasingly using interactive designs. They allow readers to filter tables and charts to concentrate on the information they want, making it easier for them to absorb the content at a high-level and navigate through the sales funnel.
Videos
Videos are a great method of communicating with your audience. They're an excellent tool to market your company in a lively and interactive manner. They are perfect to capture the attention of your customers and presenting complex concepts quickly.
Some of the most common video types are instructional videos, demonstrations and tutorials. These videos are designed to educate your customers on your products and increase their loyalty.
These videos can be used to showcase the expertise of your industry and can be used as an article for your blog or in an sales presentation. They are a great way to connect with your target audience, particularly if they are relevant to current events or trends.
If you're releasing an animated explainer video or a live Q&A session testimonials are a great way to build brand trust and encourage new prospects to purchase your product. It is possible to ask your existing customers to make a video of their experience with your product or organize an AMA session on Reddit. You can also create screen share videos and how-to videos that are targeted at specific pain points. If you are using an ecommerce solution that assists small to mid-sized companies manage their online stores, name your video "How to Create Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials are another form of social proof that can help people believe in an organization's reputation. They can be written or video format and are a fantastic way to increase sales and improve a business's online image.
Testimonial content is beneficial because it focuses attention on the needs of the customer and how a products or services helped them solve their problems. It also provides credibility to the business because it highlights other people have used the product.
If you choose to use testimonials, be sure to include a name, title and company as this will help to increase their credibility. Make the testimonials as personal as you can by adding an image of the person who wrote them. This will also help create an emotional bond between the customer and brand.
While some companies prefer to have separate testimonials pages however, you can also include them on other pages on your website. If a testimonial mentions the product in question, for example, you can display it on the page for the product or checkout page. This will prevent a testimonials page being visited less frequently than other pages, and it will still offer the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages can increase the level of engagement of visitors. This type of content can help your brand achieve the goal of converting visitors into leads. Interactive pages are more engaging than static pages with the standard sign-up form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the company employs a playful approach to communicate the benefits of its product while keeping the customer engaged. The landing page has a simple sign-up form with multiple options, which shortens the conversion process further.
This interactive landing page from TransferWise is another example. The first screen uses real-life examples and social evidence to convince potential customers that the service is worth the investment. The second screen allows users to fill out a simple form to learn more about the way the product works.
For B2B marketers selling high-priced products landing pages are an opportunity to build a list of leads. In exchange for contact details you could provide an eBook or a webinar trial for free or other content that can entice your audience to sign up.
Headache Trackers
In the stage of consideration in the consideration phase, which is when the customer has identified their problem and is looking for solutions, content should educate users about headache triggers and solutions. Examples include infographics that provide information on the most common causes of headaches, or white papers that present proprietary research on the science behind headache cures. White papers typically require users to supply their email address as a condition of access. This builds trust and authority for the brand with potential customers. Headache trackers, which are apps that help users monitor things like their intake of food and stress levels, can also be helpful in the consideration phase, Minen says. Minen advises users to be cautious when drawing conclusions from data from their tracking. It might not reflect the true nature of headache triggers.